Outsourcing may have thrown up many job opportunities in India, most prominently the call centres, but one field that is fast catching up is that of content writing. According to industry estimates, most of the content writing work is outsourced to India and it is one of the highest employers in the outsourcing industry in the country.
Content writing is basically, content creation for web sites according to the requirements of various clients. In other words, content that is web friendly. There has been lot of growth in content development in the past few years owing to the potentiality of e-learning. Big organisations like NIIT, Genpact, TIS, TCS, Lionbridge, have already started operations in this regard. Content development was started by NIIT 12 years ago in the form of technical writing for companies like Microsoft and others. People entering this field have a bright future and the job hierarchy is from content writer/ID, senior ID, analyst and specialist, in increasing order of seniority. Every month there are about 50-60 openings in this field. And this is increasing day by day and it is expected to become three times in near future.
Content writing has evolved from a strictly technical and instructional writing to a more creative SEO content writing-creating highly optimized and search engine friendly content. The aim is that search engines catch the keywords of the content and take the website to the top of the search engine list. A good command over English, analytical mind, general awareness and creativity are some of the pre-requisites with graduation in any discipline being the minimum educational qualification to become a content developer. These kinds of skillsets attract large number of people from different domains. Earlier web developers used to create content themselves, but now content developers focus on content generation and the technical aspects are looked after by the web developers. Another emerging profile of the content development is Search Engine Optimization. SEO focuses on keywords of the content in order to put content right at the top of the search engine.