“Cyberspace is the new gateway for delivering education and our effort is to capture it to push our educational contents,” Monica Malhotra Kandhari, Senior Director of MBD group, said Wednesday. “We have already invested nearly Rs 30 crore in the last eight months and would invest an additional Rs 100 crore within the next three years. From a product-based company, we are reinventing ourselves as a service company,” Kandhari told IANS.
The company will create customised services for 'well-defined verticals' such as content business, technology in education, teacher training modules, campus solutions, retail and technology services among others. E-learning is considered to be the future in delivering content. According to an estimate, the e-learning market was about $7 billion in 2004 and is expected to touch $28 billion by end of the current year.
A.K. Malhotra, managing director of the Rs 1,000 crore MBD group said that the new initiative would function under the banner of MBD Alchemie. He said the content would be provided through an interactive web portal. IBM would provide technology support.
Kandhari said students, executives and those preparing for competitive exams could log in and register their name. They could avail services round the clock as per their requirement and convenience. Students can ask questions directly to an expert, interact with teachers and take part in a mock test to hone their skill and capability.