A special publication, the 'Green IT Guide', enlists all the 'green' exhibitors, which displayed their products and services in a special theme hall. An industry consortium of about 150 companies are present at CeBIT. The Fair has set a target for 2010 to cut down energy consumption and CO2 emissions by 50%.
The IT industry had so far not been identified as a polluter, however, in terms of energy consumption, CO2 emissions and toxically waste the industry has a critical record. Users of laptops and PCs were also urged to do something to reduce the energy use by activating power saving options and switching off devices when they stop working. Greenpeace, presenting a study on 'Searching for Green Electronics', said power saving is not enough. In their guide to green laptops, notebooks, PCs, screen, mobile phones, PDAs, etc., they have identified the use of hazardous substances, energy efficiency methods, product life cycle and innovation.