Singapore university students recently competed in a competition to create mobile-optimized widgets using Blueprint, a programming platform for the development of mobile content from Yahoo. Twenty-four teams from six higher education institutions competed to build the best mobile widgets for four corporate brands.
The four winning widgets included: 'Simple' from Nanyang Technological University, which help DBS Bank customers locate branches and ATMs and access information on bank products and credit card privileges; 'The Jinx' from Temasek Polytechnic, a widget for Kellogg Asia with calorie and body-mass index calculators, tips about staying healthy, a personal progress planner, and recipes; 'We Mobile' from Singapore Polytechnic, a widget for Malaysia Airlines that assists users with travel plans; and 'Chlorophyll Studios' from Nanyang Polytechnic for UEEEU.com, which includes a language translator, a world-time indicator, destination guides, hotel/vehicle search and reservation functions, and a travel planning tool. The widgets will eventually be made available on Yahoo.
