When the job-market going gets tough, IIM-K (Indian Institute of Management-Kozhikode) has got going. Amidst supply-side and demand-side pressures, IIM-K has managed to climb the summer placement ladder the highest among the Tier-1 B-Schools with 102 corporate placements. Last year this was only 66. No dame luck here, but pure sweat, swear the placement team, faculty, students and alumini who ran the extra mile anticipating the big demand shrink. Where most other B-Schools were in wooing rounds on about 200-odd firms, in utter desperation IIM-K had been in talks with more than 500 companies worldwide. 'Now that the summer intern list has come, its a double-whammy. Not just that I got a neat deal. And most of my 261 batchmates (class of 2010) are comfortably placed for their summer interns.' says Chennai-born Narmatha Ramesh, who notched up the highest domestic offer (from Coca-Cola India) at Rs 1-lakh. 'Mind you, this is, despite having a relatively jumbo batch of 80 extra seat this year,' she told Fe.
The top deal in international placement for the eight-week summer internship is $6000. 'Marketing is in perennial demand, if you have a passion for it,' says Mumbai-born Sam Weslely, who got this plum internship offer from Vega Foods in Singapore. Marketing and branding roles are not on the fade out either, if summer intern profiles are any signposts. HUL, Colgate Palmolive, Marico, ITC, Aditya Birla Group and Johnson & Johnson have picked internees for roles in branding, sales and marketing, operations and logistics. Apart from Coca Cola India, Nestle India too is in the recruitment ring. Real estate may be a little dull, but fourth estate cannot be left behind this season. Media firms like ike Sony Entertainment Television, Viacom, Star News and BBC World too are actively talentscouting from IIM-K student-fold.