With a decent placement track record, BA (Hons) in business economics has emerged as one of the popular courses in Delhi University. Started in 1995 in just two colleges, the programme is at present offered by 10 colleges affiliated to DU, of which two are women's colleges. Over the years, the programme is witnessing increasing interest among students last year, over 7,000 students applied for over 400 seats. 'Five years ago, we weren't doing any placements. While most students opt for further studies, last year 70 students sought placement and they were placed. Four of them got placed through the Central Placement Cell of DU as well,' said admission in-charge, Harish Dhawan, faculty of economics, Ram Lal Anand College. This six-semester programme, each consisting of four subjects, includes an in-depth study of economics, econometrics besides seven other specializations such as finance, marketing, quantitative techniques, international business, services (both financial and non-financial), entrepreneurship and computers.
Admission to this programme is done through an entrance test. After the 18% increase in seats this year, the number of seats in BA (Hons) business economics has gone up to 487 in 2009-10 academic session. 'We conduct an entrance test. The weightage of the entrance test is 50% and the rest 50% is for the marks scored in class XII. Taking both these scores into account we prepare the merit list. The entrance is on June 21, 2009,' informed Dhawan. The course is structured to give a strong foundation of economics and econometrics. Along with that it offers a range of specializations, which a student can opt for depending on his/her job inclination. 'Studying BA (Hons) business economics may fetch one lucrative job in areas of market research, equity research, banking, consultancy, insurance and advertising among others,' said Agrawal.