Genee Solutions plays a pivotal role in moving India forward with reference to future classrooms. The organisation strives to provide innovative and easy to use software, hardware and AV equipment that integrates seamlessly with other solutions in both the classroom and presentation area. Ranjit Singh, CEO, Genee Solutions India Pvt. Ltd., shares more about the organisation while in conversation with Digital Learning.
“The potential in India is huge and we expect our cutting edge ICT products to grow massively in the next few years. We are unique because we do our research and development in India for both software and hardware and then integrate the two together for Indian schools incorporating the Indian curriculum. We are a Specialist Education Provider not hardware IT Company.”
Tell us about Genee Solutions in India. How does it help the technology enhanced education?
Genee Solutions is an ICT Solution Provider. Teaching is about Communication. It is all about the teacher getting complex concepts and ideas across to the students. Our technology allows the teacher to achieve this. It enables communication to be simpler and easier by the utilisation of our Genee PowerBoards, Genee Visualisers or Genee Classcomm Response System.
Teaching is made up of three essential elements: Lesson Preparation, Teaching and Assessment. Our technology helps the teachers prepare their lessons. Infact, for the teachers we have already created 11,000 Content Worksheets (software), many of which are animations to aid understanding. Teaching itself is made easier and assessment can be automatically done utilising our Classcomm Response System.
How do you see the education market in India growing as far as your products are concerned? Globally, where does India stand?
Genee Solutions is a global player when it comes to classroom technology. We have been in this business for the past 10 years and now have over 20,000 classrooms worldwide with our products in.
There is no doubt that the Indian Education Market is developing fast. We have seen in India – Hospital Theatres, Corporates, Retail Outlets changing dramatically over the last 5 years. The classroom is the next area where we will see dramatic change with the traditional classroom being replaced by an integrated ICT classroom. This is essential if we are to get Indian children ready for this new century and compete at a global level. It is essential that they learn new technology and skills and the teachers MUST LEARN it as well so that they incorporate it into their teaching.
“Our technology helps the teacher with three essential elements of teaching: Lesson prepration; Teaching and Assesment”
We envision our technology going into every classroom across India and therefore we see massive growth for our products. Globally, Indian classrooms are behind UK and US. However, schools are integrating this NEW Technology very fast into their teaching and we anticipate the growth over the next few years to be much higher than in the West. The potential in India is huge and we expect our cutting edge ICT products to grow massively in the next few years.
What, according to you, is the Unique Selling Point of Genee Solutions that makes it different from other private players?
Firstly, we have been in the ICT and education market for 10 years so we have a lot of experience and knowledge of what schools require to enhance teaching and learning. We are a company setup by teachers for teachers and this is something we are very proud of. Most of the technology that we supply to schools in India has been directly manufactured by ourselves. Our Research and Software Development Centre is in India.
We have found that many of our competitors in India are just importing in hardware from the US, Canada or China and supplying to the schools without considering the appropriate relevance of the technology in terms of need for the schools.
Generally, there is a little or no thought given to software content or training requirements for the school. Some of our competitors are just providing US or UK curriculum content to Indian schools. Genee Solutions develops its content for Indian schools in India by Indian teachers, identifying the key areas of the curriculum where our technology can really fit in. Training is given by teachers who know the curriculum and not by the technicians who have no understanding of how the teacher would want to use the technology.
We are unique because we do our research and development in India for both software and hardware and then integrate the two together for Indian schools incorporating the Indian curriculum. We are a Specialist Education Provider and not hardware IT Company.
Does Genee Solutions have any collaborative partnerships with the Government? What are the states/regions where you have already carved your presence?
All Genee Solutions, products have recently been registered on the Government Rate Contracts. This means that all government bodies including government schools can have access to our products and, most importantly, the vital training that comes with it.
Our head office is in Gurgaon, just outside Delhi, however we have established offices in Punjab and in the South. We also have a very close tie up with partners across India. We are very particular who we ask to work with. Accreditation is only given to those partners who have successfully completed our intensive training programme and can provide schools with support and training. Traditionally, we have been very strong around Delhi, Mumbai, Pune and North Punjab. However, recently we have seen good growth in areas such as Kolkata and Kerala.
What is next for Genee Solutions in India?
Our vision is to grow our presence, continually, in the Indian market, especially within education sector. We will continue to enhance our current products while growing our product portfolio over the next few years.
Currently, we are working on a number of EXCITING new projects in terms of Software and Hardware that we will be unleashing for the coming year in India. So please watch out for this space