TopChalks.com is a property of Catura Systems, a company focused on creating a revolutionary solution to educate and train masses without compromising the quality and the time tested instructor-led teaching techniques. Mr. Dinesh Mehta, Founder-Chairman, Topchalks.com, shares more about the organisation, its goals and future plans while in conversation with Digital Learning.
Founder – chairman, Top Chalks, India
What has been the goal of Topchalks.com in India. Please tell us more about your company?
We are focused on creating solutions that leverage technology to educate and train young masses of India. TopChalks.com, with the assistance of its unique applications, processes and means of delivery seeks to empower some the best minds of India and enable them to reach and educate masses without compromising the time tested instructor-led teaching techniques.
How do you fulfill your vision of `democratizing education` in India through your services? With the market opened up globally, what kind of market survey/ research do you carry out (as part of the background preparation)?
By “democratizing education in India” we mean that every student in India who is motivated and who wishes to learn should have an opportunity to learn from the best minds of India. A student`s or a
parent`s poor economic condition, lack of qualified instructors at institutions or lack of other similar resources should not be the reason for depriving a student of first class education.
Our applications and our business model give us the ability to enable a handful of excellent instructors in each of their areas competency, to capture their course content in its depth, along with experience that a student expects in a normal classroom and to deliver such content and experience efficiently to the target student audience via Internet, within the classroom, via digital libraries and via learning centers. We address the issue of affordability of such solution with our ability to leverage the provisioning of such content to the masses over the Internet.
We conduct market survey and research through various means. Our online solution also provides the mechanism for the consumers to critique our product and offer feedback at the granularity of a lecture. Our learning centers and digital libraries also solicit continuous feedback from the student community.
How do you see TopChalks.com capture the Indian market with the cost effective courses that are offered by you? How is it different from its counterparts/ competitors?
We are in the process of setting up pan India distribution channel in order make our content available on CDs throughout India. We have fully functional digital libraries and learning centers now operating in Kalu Sarai, New Delhi, in Hyderabad, AP and in Ambala, Haryana. The in depth nature, the completeness and the end user experience of our content sets us apart from our competitors.
Any other collaborative or partnership initiatives that you would like to share with us?
We have fostered many partnerships over the last several months. These range from content partners to marketing collaborations to distribution tie-ups. On the content side, while we actively develop content in house, we constantly seek experts in various areas to leverage the technology and process that we have developed to reach the masses. Career Launcher, a leader in CAT preparation in the country has collaborated with us to digitise test preparation material for CAT.
What does the future hold for TopChalks.com?
Our mission remains to democratise education in the country. That primarily requires two things – developing meaningful and in depth content for every segment of students out there and developing relevant distribution mechanisms to get the content out to those students. On the content side, we are going to expand our portfolio to include more vocational and college level curriculum besides further strengthening our school level offerings. On the distribution side, we will continue to expand our reach through our own sales and marketing efforts as well as through collaborative partnerships with other entities.