On March 16, 2010, Pepsi Consumer advocacy groups announced that the company will stop selling full-sugar soft drinks to primary and secondary schools around the world by 2012, very happily. Kelly Brownell, Director of Yale's Rudd Center for Food Policy and Obesity, lauded companies action. The Center for Science in the Public Interest also applauded the move, which stems from a campaign led by CSPI called the 'Global Dump Soft Drinks Campaign.'
Coca-Cola and the International Council of Beverage Assns. were also at negotiations that led to the PepsiCo announcement, these took place in Geneva, convened by the World Heart Federation. Earlier this month, the American Beverage Assn. released a report on school beverages, in which it reported an 88% decrease in total calories in beverages shipped to schools and a 95% decrease in shipments of full-calorie beverages.