Through a survey, it has been discovered that between 2005 to 2010, the branded pre-schools across the country have managed to hike the fee structure to 120 percent. The average fees for the kindergarten segment have gone up from INR 1,500 to over 3,500 per month, the survey by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) described. It was found that there has been an increase of 150 percent in security deposit which is paid at the time of admission which it says has gone up from INR 10,000 in 2005 to over INR 25,000 at the beginning of academic session in 2010.
It was explined through the study that around 70 percent of the parents, from a total of over 6000 who were questioned, demanded a regulation from district education departments to stop the soaring fee structure. The survey also showed that branded pre-schools were concentrated in the metro cities and that parents with high disposable incomes, nuclear families and population growth were the reasons for this phenomenon.