A nationwide sensitization programme has been launched by Panasonic known as 'Ecos'kool', primarily across 100 schools which is to encourage and engage young minds to contribute towards a greener tomorrow. It kick started in Delhi and Chandigarh on September 14th and October 7th respectively, and will continue till Feb 2011. The Ecos' kool involves engaging students in an hour long fun filled session, sharing alarming environmental issues and highlighting how their modest contribution can bring about a change. The programme is meant for school children of age bracket 9 to 12.
The activity which involves participation of students in the first stage and their parents in the next is conducted by promoters with good communication and presentation skills to generate an interest. Panasonic also presents participating children with badges and certificates to give them a sense of pride in playing a vital role in making the planet greener and safer to live. Additionally, to enhance the enthusiasm of the students, a graffiti wall is created with the names of the students who have pledged to conserve the environment. The students are also invited to join the “ecoskool” community on Facebook.