Indian Institute of Management, Ahmedabad (IIM-A) suggests that the country should enhance business models like Amul, Nestle and others to control the rapid price rise of agro food products in the country. The researchers said that in order to meet up to various challenges in the agro food industry, it is necessary to adopt innovations and institutional models that have emerged from within the country. The study says that this innovative approach is best showcased by commercial ventures like Amul, Nestle, Pepsi, Suguna and Himachal Pradesh Horticultural Produce Marketing and Processing Corporation. The study, slated to be published as a book by FAO in 2011, was conducted by IIM-A professor Vasant Gandhi and doctoral student at IIM-A Dinesh Jain was commissioned by Food and Agricultural Organisation (FAO) of the United Nations. The study recommends that the Central government should support the emergence of more new indigenous models in agro food industries.