Social Media Campaign to Connect Alumni and Professors on Teacher
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Social Media Campaign to Connect Alumni and Professors on Teacher

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Viburnix, the alumni relations cloud software, a product of Saviance Technologies, launched a month long social media Marketing Campaign on Teacher's Day. This campaign will reach out to C-Level executives, VP's and Senior Managers through LinkedIn and Economictimes.com. There is something special and nostalgic about college days and hence this campaign, aims to re-connect the target audience with their favorite teachers and help them relish special relationship shared when in college. The alum can send personalized messages, a special gift and pictures from their college days to their teachers that will help nurture the special bond shared between them. Commemorating the birthday of the great teacher Dr. Sarvapalli Radhakrishnan, the one-month long campaign starts on September 5th 2011 and ends on October 5th 2011, marking the whole month as the 'Teacher's Month'.

This marketing campaign will provide an innovative platform to alumnus across India to bring alive the treasured connections with their Institutions and professors. In order to send a customized message to their teacher, one needs to click on the advertisement running on LinkedIn and Economictimes.com, which will land them on the Viburnix page where a few simple questions need to be filled by the alum with the details of their favourite teacher and a special message for them. Once the form is completed, a customized box will be sent (with a gift box) to the teacher of that college / university.

On this special occasion, Kaushik Bellani, CEO, Saviance Technologies said, “Teacher's Day is that one day when we can show all our gratitude and appreciation to our teachers who have encouraged us with utmost devotion. Over the years our experience in building Collaborative & customized online Alumni Communities for educational institutes through our product Viburnix, has given us a first-hand understanding of the special bond shared between students and teachers across college / university and through this Marketing Campaign Saviance Technologies aims to help a person relive their best years of life and send a message to the professor who has made a lasting impression on their life.”

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