Samsung Electronics Co Ltd has announced the launch of it Samsung HOPE Project, which aims to make a difference in the lives of underprivileged children by providing them quality education. Samsung aims to reach out to children across 100 villages in Tamil Nadu through Aid India, its selected partner and in Delhi /Uttar Pradesh through SMILE Foundation. Consumers too will get an opportunity to participate in this educational initiative and support this movement. For every Galaxy Note sold in the period between February and June 2012, Samsung will contribute Rs 100 towards supporting the selected projects.
“The Samsung HOPE Project that we are launching today is aligned with our Global Hope for Children program that seeks to bring attention to the worldwide need for childhood education and healthcare. Through the Samsung Hope Project, not only do we aim to provide good quality education to under privileged children, but also create an environment which is conducive to their overall growth and development. By using modern teaching methods and available technology, our objective is to ensure that children are encouraged to go to schools and are mainstreamed. We are pleased to partner with Aid India and Smile Foundation and are confident that together we will be able to make a difference”, states B D Park, President and CEO, South West Asia HQ and Managing Director , Samsung India Electronics Pvt Ltd.
Samsung had constituted a high profile jury to evaluate and select partners for this program. The jury was headed by Dr Raghunath A Mashelkar, former Director General of Council of Scientific and Industrial Research (CSIR), and currently the President of Indian National Science Academy (INSA); Arun Kapur , Executive Director of Learn Today, Kishor A Chaukar, Managing Director of Tata Industries Limited (TIL), Anu Aga , Director on Board of Thermax Group and Anand Nayak Executive VP , HR from ITC Ltd. The Jury carefully scrutinized and evaluated all the nominations received and selected AID India and SMILE Foundation as the Partners for this initiative, based on the HOPE Project guidelines.
To strengthen the program and create consumer support for the movement, Samsung will contribute Rs 100 from the sales of every Galaxy Note sold in the period between February – June 2012. “Our objective is to promote the cause of education for children as widely as possible and encourage more people to join this movement. So while Samsung India will support the Project through the sales of its flagship Galaxy Note, consumers can even support our partners directly and make the Program stronger,” states Ranjit Yadav, Country Head-Mobile & IT, Samsung Electronics.