Kulbhushan Seth, Head (Sales and Marketing), Casio India, talks to Pragya Gupta about innovations in Projector technologies
Head (Sales and Marketing), Casio India
How much does education sector contribute to your projector business in terms of revenues?
Education market has already been covered by the projector wave. Projectors are one of the fastest growing product lines in India thanks to the booming education market. Changing lifestyles, decrease in price and growing spending on electronics has led to an upsurge in demand for high-end products including projectors. The market in India is expected to grow at around 30 percent. There are also various emerging segments, which are booming with demand for projectors. Currently education contributes around 40 percent in Casio Projector’s business in India. We have sold 2000+ units to education segment.
What factors drive the Projector market in India? What is the scope for its growth in the education space?
Education segment are the main force that drive projector sales. Education market contributes nearly 40 percent of the unit sales due to the increased competition among schools to adopt state-of-the-art technologies. Besides, the government is investing in a big way in Projects like Sarva Shiksha Abhiyan (SSA) and ICT@Schools that envisage having at least one multi-media lab in each school fully equipped with state of art technological products like Projectors, Audio Visual etc.
Tell us about the major competitors you have in the education space?
Casio has continued to evolve its lamp-free technology during the last two years to meet growing market demands, thus producing brightness output that is unmatched by competitive offerings. We believe Casio’s lineup of projectors are quickly becoming the preferred solution across all industries including corporate, government, higher education, digital signage and rental. The total cost of ownership is reduced based on the lamp-free technology; combine this technology with high brightness and quick response these projectors become the go-to product for any industry looking to reduce cost.
What is the difference between DLP, 3LCD and LED technology in projectors? Please mention Pros and cons of each for education vertical?
LCD projector uses Liquid Crystal Display (LCD) light gates. This is one of the most common and affordable systems, mostly used for home theatres and businesses. Its most common problem is a visible “screen door” or pixilation effect, although recent advances have to a large extent led to mitigation of this problem.
DLP projectors use DLP technology. This uses one, two, or three microfabricated light valves called digital micromirror devices (DMDs). The single- and double-DMD versions use rotating colour wheels in time with the mirror refreshes to modulate colour. The most common problem with the single- or two-DMD varieties is a visible “rainbow,” which some people perceive when moving their eyes.
Education being the highest contributor and user of the Projectors today worldwide, should use LED based Eco-friendly Green Projectors due to operating without conventional mercury lamps, which give Long Life Light source with a life time of up to 20,000 hours.
How do you see the role of phones with projectors in education?
The new Mobi Show app makes it possible to link mobile phones and tablet PCs directly to the projector via WLAN. Presentations and teaching materials can thus be prepared on a computer and then presented from your mobile device whenever desired.
The Mobi Show app enables presentations without a computer. Leave your laptop home and make your presentation from your mobile device. Select Casio models will project from iPhone, Android, iPad, iPod and Microsoft Windows Mobile, via a WiFi 802.11b/g/n connection. Software is required and included with select Casio USB models. Device Application is also required and available by free download with select Casio USB models.
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