Hewlett-Packard has announced the partnership with the Gujarat Urban Bank Co-operative Banks Federation (GUBCBF) for the second phase of the ‘Flood IT’ project. Under this partnership students in Gujarat from Kindergarten (KG) to Post Graduation (PG) can now receive great discount on the market price of an HP personal computer as part of this latest scheme and will also be eligible for interest-free loans for the purchase of these devices.
HP was one of the largest sellers during the Phase I of Gujarat Flood IT in 2009-10 which demonstrates HP’s commitment to driving innovation that best suits India’s NextGen’s technology and mobility needs.
Commenting on this ambitious project, Vinay Awasthi, Senior Director, Product Category, PPS, HP India said “HP is the personal systems category market leader and the preferred technology partner for India – we are proud to be part of this project which will increase the country’s future technology access.” Talking about the superior quality products on offer, Awasthi also stated “We are offering everything from laptops to desktops and All-in-Ones, allowing students to select the most appropriate device for their own requirements.”
HP is offering products such as Pavilion Desktops, Omni AiOs, HP 2000 and HP Pavilion g Notebooks.
As per HP’s strategy, this project is also done through channel partners all across Gujarat by unique business model so that each and every channel partner can participate. HP has widest service and support system in Gujarat with 24 service centres spread across cities providing first-rate service experience.
According to a study by Indian Institute of Management, Ahmedabad (IIM-A) on Flood I-T project, 145 cooperative banks and 100 cooperative societies had participated in this initiative in 2009-10. Due to this project, computer sales in Gujarat increased by almost 30 percent and an estimated number of 1,00,000 students benefited as per the case study by IIM Ahmedabad.
The Flood IT project has already benefited more than 250,000 students across India from 200 educational institutes.