Acer India has launched its Back to School campaign to empower students and first time buyers with access to the latest technology. Drawing on its expertise as a leader in the educational segment, Acer has always been at the forefront of transforming classroom education, providing the latest tools to tap the hidden potential of students. The campaign is valid till June 30, 2014 and promises a host of attractive benefits to the target customers varying from vouchers to extended warranty and damage protection at a fraction of its original cost.
S. Rajendran, Chief Marketing Officer, Acer India, said, “The young generation is buzz with ideas, and they need devices that are as dynamic as their learning needs. Our Back to School campaign is designed to provide students with access to Acer’s innovative technology, helping them broaden their horizons, and empowering them to keep pace with today’s high-tech world. With our special offers, the student community can now enjoy cutting edge technology at incredible discounts.”
Acer has also launched Campus Craze campaign on the Acer Facebook page to engage students from schools and colleges this month. Students can participate in the contest to become a Campus Rockstar and win prizes.