Arijit Chatterji, CEO & Co-founder, Eukti Learning Solutions explains how this endeavor can improve the learning outcome by better engagement and better quality, reduce overall cost of ownership and increase the employability and enrollment.
Give us the brief of the various reasons behind starting the venture.
Eukti Learning Solutions was founded for the purpose of increasing the access to quality of education and learning. We believe that education, and especially higher education, should deliver higher quality, higher engagement and eventually better outcomes. Also, primarily easy access to good quality content is a must. It is important that lack of good faculty should not become a bottleneck for students to enhance their learning.
What are the various difficulties encountered in doing business on ground level?
A major challenge is adoption. Many Institutes are not geared to adopt new technology based solution and their comfort zone lies with chalk and talk, making it very difficult to help them grow beyond. Infrastructure is also a major stumbling block, where many institutes are not IT ready. There is the administrative challenge as well where some institutes do not allow digital devices in the college/campus.
What is the market size of the services offered by you in India at present?
We aspire to have 40 million users by 2018 and the market potential is over 12,000 crore.
What are the major benefits for organisations / Individuals adopting your solutions?
There are various benefits of adopting Eukti solutions. Those using it can improve the learning outcome by better engagement and better quality, reduce overall cost of ownership and increase the employability and enrollment.
What is the vision of your company for next two years?
We are looking forward to partner with over 100 institutions to drive this transformation
What are the various methods you are using to increase the visibility of your organisation?
Since this is a concept which needs to be understood by the senior management, we definitely engage in active decision with key stakeholders. In addition to this, we spend time in meeting various advisors in the education space.
How you can differentiate your services from competitors?
Our solution is unique and is customised for the institution. I am sure the level of customisation and personalisation that we offer is also a great value for our customers.
What are the ways of engaging the customers with you. Any special Case study?
We engage with our customers in various ways, which entails including them as thought leaders,pilot access for short time, acting as a complete solution provider. We are available all the time for any engagement.
What are the major stakeholders and sectors you are focusing on?
We are primarily focusing on higher education institutes. However, we have received interests from some of the international schools K-12 segment.
What are the various initiatives taken by your organisation to emerge as a market leader?
We have been busy engaging with our customers and that is the only initiative we have taken so far.