Securing US$ 20 bn Opportunity
June 2015

Securing US$ 20 bn Opportunity

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The market size for security and surveillance equipment is estimated to be USD 20 billion, and is showing huge potential for growth, especially in the education sector, where security and surveillance have become indispensable. Nidhi Sharma of Elets News Network (ENN) explore how the government has recently mandated CCTV cameras even in school buses, highlighting the need for security and surveillance in all the education areas

Sanjeev Sehgal, Managing Director, Sparsh

Sanjeev Sehgal,
Managing Director, Sparsh

It is necessary to understand the unique safety challenges faced by schools, universities, and educational institutions. There is an urgent need for comprehensive security solutions in educational institutes for a safe and nurturing environment. Securing the buildings, improving overall safety and most importantly, protecting students and the educators are the various parts of creating the right environment for institutes in which security solution providers have an essential role to play.

The education facilities across the nation have experienced incidents of security breaches in the recent past,highlighting the need to make their environment safer. The 2010 rash of stabbings in primary schools in China brought international attention to the need for security in schools everywhere. In the aftermath of the Virginia Tech shootings, college campuses struggle to design the perfect mix of technology, systems, and software to protect students, faculty, and staff members.

TechNavio’s analysts forecast the Global Surveillance and Security Equipment market to grow at a CAGR of 13.58 per cent over the period 2014-2019. The Indian market size for security and surveillance equipment is USD 20 billion – comprising CCTV, access, time attendance, fire alarm, alarm systems and others. These statistics assume great importance in a backdrop where concerns regarding school security have dramatically increased.

Educational institutes need security for a variety of reasons. These entail monitoring and controlling access to all campus facilities, providing surveillance of private records, materials and valuable equipment, tracking truancy and inappropriate student behavior, enabling automated facility lock-down for elevated threat levels and crowd control during events.

Recently, the University Grants Commission (UGC) has issued guidelines for ensuring the safety of the students of Higher Educational Institutions (HEIs) on and off campus across the country.

UGC Secretary Jaspal S. Sandhu had written to the Vice Chancellors of all the universities to ensure the safety of the students. The guidelines on the safety of students on and off campuses of higher educational institutions have been uploaded on the UGC website. The bio-metric way of marking student attendance, both in HEI as well as hostels, can be an effective way to overcome proxy.

The bags and other belongings of students or visitors should also be examined, manually or by metal detectors, to secure a weapon-free and violence-free campus, as per the guidelines.

Today, there is a need for a complete and integrated security solution for educational institutes which can provide a safe and secure environment. There are various products and solutions available to cater to education institutes like IP DVAMBS which is broadcasting and Audio- Video Monitoring for installation in schools, mobile solution for transport and mobile surveillance.

Market for security

As administrators and those in charge of campus security folks consider privacy, integration, budget, and the latest up-and-coming technology around security and surveillance, many questions swirl around these technology discussions. How can campuses make sense of all this information?

Sanjeev Sehgal, Managing Director, Sparsh, a leading manufacturer of electronic video surveillance equipment in India, feels, “Education sector across the globe has witnessed major security breach and criminal incident in recent past. Today, there is a need for a complete and integrated security solution for educational institutes which can provide a safe and secure environment. There are various products and solutions available to cater to education institutes like IP DVAMBS which is broadcasting and Audio-Video Monitoring for installation in schools, mobile solution for transport, mobile surveillance, integrated access control, intruder alarm and CCTV solutions.”

Security Solution Market poised to grow to
3,000 crore
Sagar Gosalia Senior Vice President, Marketing and Sales, Matrix Comsec

Sagar Gosalia
Senior Vice President,
Marketing and Sales,
Matrix Comsec

Sagar Gosalia, Senior Vice President, Marketing and Sales, Matrix Comsec explains that threats and security issues are mainly in educational institutes in the form of safety of students living in hostels

What are the threats and security issues in education institutions?

The threats and security issues are mainly in terms of the safety of students living in hostels or studying in boarding schools, colleges. Also, the attendance of students studying away from home needs to be kept in check. Maintaining student decorum during interval session or in the absence of higher authority is the main concern for the head of the educational institute.

In case of multi-location educational institutes, centralised management of videos as well as attendance management of the students and staff is a pre-requisite. Inquisitive parents on safety of their children studying away from home also creates difficulties for the institute administration.

Are there innovative solutions that can add value to the security of the institutions?

Matrix Security Solutions offers features and products which enhance the productivity and safety of the institute. Accurate capturing of the In time, Out time of the staff members, centralised attendance management, SMS, e-mail notifications about the student’s attendance, audio input or output in all the class rooms which can be accessed by absent students, centralised monitoring of the connected cameras etc. add value to the security of the institutions and tend to improve its reputation and reliability.

What is the market size of the security solution industry?

There are no published numbers but to the best estimate, the overall security solution market in India is to the tune of `3,000 crore per annum.

What is the rate of adoption do you see in the education sector?

The awareness regarding security in the education sector is on the rise and most of the institutions are deploying security solutions. Colleges, hostels, schools etc. are making sure their students are safe and no stone remains unturned in improving the discipline and safety of the institute.

What are the major hurdles of security solution adoption in educational institutions?

Security is usually not of prime importance for the educational institutions due to which they do not opt to spend a lot of their allotted budget for the installation of security solutions. Most of the schools still only go with the traditional security guard option. Also, the provided budget for the safety of students is restricted because of which the authorities generally do not prefer investing abundantly in these solutions. We at Matrix always strive to make them aware of the necessities of a proper security solution in educational vicinities. Due to our continuous efforts, we have achieved projects of esteemed educational institutes like RBK International school, MIT Pune, Indian Institute of Science, Rishikul Vidhyapeeth Sonepat, British School, to name a few.

The social impact that surveillance may have on children’s lives is highly dependent upon existing social relations, identities and cultural traditions. Furthermore, sole reliance on physical security to secure campuses of educational institutes is very expensive, and as expressed above, cause discomfort to students

R Nanda kumar, CEO, ATSS opines, “IP CCTV Products are well suited to serving educational institutions and facilities, as they effortlessly pinpoint security breaches, alert to safety hazards, protect valuable assets, provide data and information to enhance operational efficiency and offer powerful forensic analysis capabilities. Educational institutions and campuses seek to ensure the highest possible security and safety for students, faculty and staff while providing an open learning environment which fosters academic excellence and creativity. Unfortunately, educational campuses have proved to be attractive grounds for attacks and other security incidents, and more and more educational institutions seek advanced surveillance solutions that respond to their needs.”

market-share“Recent earthquakes have jolted our whole system and made us think in depth about our current infrastructure, especially schools where kids right from the age of 2 years to 16years are trapped between concrete buildings. Web-based Virtual Surveillance can really help disaster recovery team for their speedy task,” says Gaurav Singh, Country Head, TechSmart, which is providing a comprehensive security solution for school-going children and their parents to stay updated about their whereabouts.

Growing demand for video surveillance

Despite a whole range of security equipment available in the market, video surveillance is all set to become an indispensable and all-pervasive tool in security systems across the globe.

According to BIS Research, IP based video surveillance systems have struck the market with compelling features such as high resolution, easy expansion of number of cameras (scalability), lower TCO and a higher ROI. Although in the current market scenario, IP cameras are strongly challenged by the legacy analog systems, but with declining equipment prices and increasing demands of smart video surveillance systems, IP surveillance systems will soon be setting up a new paradigm in the video surveillance market.

While opportunities galore, threat looms large. Cyber criminals make huge money by stealing personal information and selling that off. It is pertinent for educational institutes to understand this is because misusing this data for fraud they have databases full of personal information about faculty, staff, and students. To cyber criminals, who are not fussy about whose data they steal, these repositories of personal data make an appealing target, a common occurring in the US.

1   Video surveillance market expected to reach $42.81 billion by 2019, growing at a compound annual growth      rate (CAGR) of 19.1 per cent

2   IP-based video surveillance market is expected to grow rapidly at a CAGR of 24.2 per cent

3   The hardware market, comprised of cameras, recorders, storage, encoders and monitors expected to grow at a CAGR of 17.3 per cent

4   Researchers expect surveillance cameras to increase around 46 per cent by 2019

Creating a secure campus environment

In the midst of all this security, we also need to understand an important aspect of security and surveillance of young children. The social impact that surveillance may have on children’s lives is highly dependent upon existing social relations, identities and cultural traditions.

Furthermore, sole reliance on physical security to secure campuses of educational institutes is very expensive, and as expressed above, cause discomfort to students. Therefore, the private players of the security and  surveillance industry have been coming up with new innovations and cost-effective technologies and an increasing number of educational institutions are adopting advanced security technology and implementing more modern approaches to minimizing risks, providing more protection to students and teachers and building an overall safe campus environment. Choosing the right technology and a well-tested service is, therefore, the most important aspect.

A study on the online market for CCTV surveillance in India suggests:

  • CCTV camera needs from New Delhi has soared 123 per cent in one year
    • Highest demand for CCTV cameras from New Delhi (25 per cent)
    • Followed by 16 per cent from Bengaluru;
    • 13 per cent from Mumbai, Hyderabad and Chennai
    • 9 per cent from Kolkata
    • 7 per cent from Pune
  • Across the country, maximum searches come from Tier 1 cities (76 per cent), followed by 22 per cent from Tier 2 and 2 per cent from Tier 3 cities.

CCTV cameras are available between price range of `3,450 to `10,000. Cheaper cameras are also available, but they are definitely not very effective for proper security of campuses as per experts. Schools argue that cameras alone are not enough as the system needs to be monitored – it would mean recruitment of fresh personnel, maintenance and servicing of equipment and other miscellaneous expenses which only increases the cost.

Source: Sulekha.com
Industry Speak

 

 

Gautam Goradia CEO, Yohaya

Gautam Goradia
CEO,
Yohaya

Shusuke Oyobe Deputy General Manager, Professional Solution Division, Sony India

Shusuke Oyobe
Deputy General Manager, Professional
Solution Division, Sony India

Shailendra Pratap Singh General Manager, Fulcrum Biometrics

Shailendra Pratap Singh
General Manager,
Fulcrum Biometrics

The Indian market for surveillance equipment is witnessing healthy growth, attracting bigger companies like Canon, Samsung, Panasonic, Sony, Honeywell Godrej, and many others. The market was erstwhile largely unorganised but this is changing. The requirement from the education sector is the simple and flexible system that is easy to install and operate across multiple sites. With our SNC Toolbox, the staff can automatically find Sony network cameras on the network, perform firmware upgrades, apply a setting for multiple cameras, and other key functions, thus management is easy and efficient. During most of the first decade of the century, education sector showed hardly any interest in the biometrics. But with the initiation of many national scale biometric projects like Adhaar and e-governance, the awareness about biometrics has increased and we have observed a spike in the interest since the year 2001.
Reports and statistics suggest that the surveillance industry for educational institutes, specifically schools, will grow at 14.3 per cent CAGR by 2018. There is no option for educational institutes to take security extremely seriously, and hence their dependence on surveillance equipment, access control, etc. will only increase from time to time. We believe that after completion of Adhaar enrollment, Biometrics will be adopted at least at the rate of 5 to 7 per cent every year by institutions related to K-12 education whereas the rate of adoption will be up to 10 to 15 per cent or even higher for institutions involved in Higher education.
R Nandakumar, CEO, ATSS

R Nandakumar, CEO,
ATSS

IP CCTV Products are well suited to serving educational institutions and facilities, as they effortlessly pinpoint security breaches, alert to safety hazards, protect valuable assets, provide data and information to enhance operational efficiency and offer powerful forensic analysis capabilities. Educational institutions and campuses seek to ensure the highest possible security and safety for students, faculty and staff while providing an open learning environment which fosters academic excellence and creativity.

 

Security and surveillance is a critical part of the education sector

With the rise in criminal activities and other threats, a tight and well equipped surveillance system is extremely important in the education sector, says Sudhindra Holla, Country Manager, Axis Communications, India and SAARC

What is the scope of providing security solutions in education sector?

Sudhindra Holla Country Manager, Axis Communications, India and SAARC

Sudhindra Holla
Country Manager, Axis Communications,
India and SAARC

Security and surveillance is a critical part of the educational sector owing to the concerns and unpleasant incidents ranging from kidnapping, shootouts to molestation in the past. Having security guards at the entrance checking the identity cards and getting visitors to fill forms are not sufficient any longer, as the educational institutions are now more in number, accommodating more students and teachers and keeping an eye on a larger crowd requires technology which can work independent of any human involvement.

With the rise in criminal activities and other threats a tight and well equipped surveillance system is extremely important in the education sector. Government has recently mandated CCTV cameras in school buses too, highlighting the need and importance for surveillance when it comes to education sector.

What are the threats and security issues in education institutions?

Some of the key threats and security issues in education institutions include theft or vandalism in the premises causing damage to the infrastructure and technology available; criminals trespassing in to the campus, kidnapping the students or causing any kind of harm, ragging and unlawful behavior inside the campus ; molestation and other severe offence

How can your solutions help education sector to be secure and safe?

We often hear about educational facilities that have been exposed to vandalism, violence or burglary, as a result, valuable resources are lost to heavy repairs and investigations; the Axis vandal- protection cameras are sturdy, hence cannot be destroyed by vandals and gives a clear image of the surroundings. Our outdoor cameras secure the surrounding facilities with variants that can adopt to any light or climatic conditions. It’s a surveillance system that enables remote access to video from any number of branch offices from a single location. The complete system is easily connected to the existing network infrastructure and computers, thus keeping installation and maintenance costs low. Ideal for hallways, corridors, classrooms, libraries, parking lots and other campus areas.

Moreover, if the cameras are tampered with or if there is noise or motion in a building during off hours, the security staff receives an automatic notification from the cameras, enabling them to quickly evaluate the situation and act accordingly. If needed, highquality video images can directly be shared with patrolling officers or local police via the Internet or mobile devices. This type of surveillance ensures safety across the campus especially residential campuses with hostels and teachers’ quarters.

What is the market size of the security solution industry?

The growing use of video surveillance system in sectors like retail, education, hospitality, government, banking among countless others has created huge opportunities for security solution providers. According to 6Wresearch, the market for video surveillance in India is projected to reach USD 2.4 billion by 2020. Among all the sectors, government has been one of the strongest growth drivers and we see the market for IP video surveillance expanding considerably over the next few years due to increasing infrastructure and demand for remote access.

Balancing Act of Security

Understanding the needs of security and surveillance for educational institutions, Yogesh B. Dutta, COO, CP Plus India, believes, institutions must enhance security measures and policies against a backdrop of constrained budgets and limited resources

What is the scope of providing security solutions in education sector?

Yogesh B. Dutta COO, CP Plus India

Yogesh B. Dutta
COO, CP Plus India

India is an important education hub in the global education industry and has more than 1.4 million schools and more than 35,000 higher education institutes. India has one of the largest higher education systems in the world and there is still a lot of potential for further development in the education system. However, from the security point of view, the education sector is largely untapped and heavily relies on physical security.

The incidences of theft of assets are quite rampant and there is hardly any fool-proof measures are exercised. The schools have very critical and expensive value assets, like a library, sports equipment, answer sheets, students’ data in physical and electric form, stationery, etc. These needs to be protected from vandalism and unscrupulous elements who can manipulate the access to these resources.

How can your solutions help education sector to be secure and safe?

Today more than ever protecting students, faculty and school assets are a high-profile and complex challenge. School districts and educational institutions must enhance security measures and policies against a backdrop of constrained budgets and limited resources. CP PLUS has successfully secured locations across the country in diversified business sectors.

We understand the needs of the education sector and designs solutions which are true value proposition at affordable price points and offers pioneering solutions to help educational institutions to do more with less. Our solutions provide the sector with the most advanced networked security technology while lowering total cost of ownership.

Are there innovative solutions that can add value to the security of the institutions?

Ensuring campus-wide security is a delicate balancing act. On one hand, you must provide students and faculty with a safe learning environment while maintaining an open campus and community atmosphere. Our range of innovative solutions provides following advantages:

The latest innovations provide intelligent video surveillance that improves critical response time, unified integrated system and ensures complete system reliability. Video surveillance and video analytics systems also allow crowd behaviour recognition. An IP video surveillance system using video analytics can identify a variety of misdemeanors – be it a drunken person entering the campus, students bunking classes, disturbing the library environment etc.

What is the market size of the security solution industry?

As per rough estimates, Indian security industry currently pegged at around 3,500 crore and is expected to grow at least by 15 per cent per year and the figures may cross 6,000 crores by Year 2018.

What is the rate of adoption do you see in the education sector?

The rate of adoption in the education sector has been substantially low in comparison to other sectors due to impediments in the adoption. However, with growing awareness, training, availability of latest HD and intelligent solutions, and availability and spread of high-speed broadband internet, the rate of adoption is set to rise. Security surveillance has become the basic need of not only institutions but also for homes.

What are the major hurdles of security solution adoption in educational institutions?

Educational Institutes in India face a unique combination of security challenges that go beyond providing strictly educational services. The key challenges include budget allocation and utilization of funds for security infrastructure upgrade, availability of skilled persons, and smooth operations. Personal privacy is also a major concern before the authorities before implementing video surveillance solutions.

 

 

 

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