Importance of ideation in research a must
B-schools

Importance of ideation in research a must

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MDI_PanoramicMDI Gurgaon, a B-school had organised an induction ceremony for its Doctoral Programmes: Fellow Programme in Management (FPM) and Executive Fellow Programme in Management (EFPM). At the programme, Professor Sanjay Govind Dhande, member, BOG, MDI Gurgaon, threw light on the new chapter of the academic life that the students were embarking on.

In his address to students, he talked about the role of academic research in the growth and development of any business. Research is an essential part of any business that offers well-targeted products and services. It can be instrumental in defining a product mix for a business- for example from defining the mix of various FMCG products that a firm produce to different categories of in-patient beds that a hospital should have. Business decisions that are based on good market research can minimise risks and pay dividends and hence B-schools are turning more proactive in developing strategies to deliver their research services around what is relevant and in demand.

Prof. CP Shrimali, Director, MDI Gurgaon in his address to the students advise them not to limit themselves in the four walls of the classrooms. He encouraged the students to participate in debates, discussions, conferences and seminars for a 360-degree development.

The number of students in the 2015 batch is 21 doctoral students. The programmes are aimed at allowing the fellow researchers to create benchmarks and measure progress in order to be able to gauge  the performance of any business.

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