With a vision to provide an academic networking platform, and enrich the user experience, EduLanche is scaling up to become the world’s largest academic network serving students, teachers, publishers, institutions and recruiters from around the globe, says Dr Nishanth B Singh, CEO, EduLanche
What prompted you to start EduLanche?
I completed medical school training successfully in 2012 at Government Medical College, Thrissur followed by a year of rural healthcare in India during 2013-14. Curiosity in e-learning led to development of free knowledge sharing website, www.lifehugger. com during medical school days. The intuitive idea of developing a network for academics, led to the launch of EduLanche Academic Network in 2014. Personally, I funded the initial phase of the project with funds received from publications.
What are the various difficulties encountered in doing business on ground level?
We believe it is important to anticipate and avoid hurdles as much as possible and have the conviction to face difficulties that may emerge in the course of the business.
What is the market size of the services offered by you in India at present?
EduLanche Academic Network has a global potential proven by the user base expanding in India and abroad. The market opportunity is substantial at $300 billion. India’s online education alone is predicted to reach $110 billion by 2015.
What are the major benefits for organisations adopting your solutions?
EduLanche offers an exclusive platform for academic networking. E-learning, e-commerce, recruitment solutions and advertising have been enabled to enrich the user experience. On EduLanche, students can seamlessly connect with teachers, academic institutions, recruiters and vice-versa.
What is the vision of your company for next two years?
EduLanche is scaling up to become the world’s largest academic network serving students, teachers, publishers, institutions and recruiters from around the globe in five years from now.
What are the various methods you are using to increase the visibility of your organisation?
EduLanche mostly depends on word of mouth publicity among students to inform teachers and institutions about the benefits of EduLanche Academic Network Online and direct marketing is being utilized.
How you can differentiate your services from competitors?
EduLanche is most awarded educational startup and has won five major awards within six months of launch for being the first to have integrated learning, networking and careers on a single platform.