BenQ is a leader in almost all the categories of projectors and monitors world over. In an interview with Elets News Network (ENN),Rajeev Singh, Managing Director, BenQ India speaks about BenQ’s unique proposition, philosophy, smart education solutions, new products, future plans and more
With several players offering classroom technologies, what is different about BenQ India?
BenQ is No. 1 DLP Projector brand worldwide. DLP is preferred over LCD projection technology with well-established benefits like outstanding readability, precise colour reproduction and unbeatable digital video performance. DLP technology is also most suited for dusty and high ambient temperature scenario which is typical of most of the Indian classrooms. BenQ understood this first and came out with products which are specifically meant for Indian market. We were the first to bring short-throw projectors, projectors that could turn any surface interactive and extra bright projectors for brighter ambient light conditions.
This has lead us to become No. 1 projector brand in Indian market continuously for the last three years. We had 22.3 per cent market share in 2015, according to Futursource yearly report. BenQ has a dominant market share in private schools, with over 65 per cent of the market share, which means out of every 3 classrooms 2 have BenQ’s projector.
BenQ has total classroom solution which no other competitor has. We have ultra short-throw, short-throw, pen interactive and gesture interactive projectors. We offer large interactive display panels from 65”-85”, a full range of monitors for regular and specialised usage like CAD/CAM etc. We also provide document scanner, touch pen, WiFi solution to make BenQ a comprehensive educational solution provider.
Our high quality products with least failure rate in industry and most extensive service support gives us unique distinguishing capabilities from rest of the players.
What is the unique philosophy of “Because it matters” all about?
In 2013, we introduced our new “Because it matters” slogan, which reflects our broader business scope and communicates the core idea that drives our organisation today. Adapting to changes in the marketplace, we expanded the scope of our products and services, entering several new segments, including education, healthcare, business products, and integrated solutions. Today, BenQ is involved in the areas of LIFE that matter most to people. We remain committed to applying advances in technology to create products and services that improve the quality of people’s lives. We know that these things matter to people. And because they matter to people, they matter to us.
How your smart display education solutions are beneficial for learners as well as educators?
We have complete dedicated educational display solutions which cater to this sector. Advanced technologies like ‘shortthrow technology’ allows presenters to stand in front of the projection while teaching or speaking, hence the teacher is not lost in the background and can be expressive while teaching.
We have PointDraw™ and QDraw™— an interactive whiteboard solution that allows any surface/whiteboard to be converted into an interactive surface and to have multiple students to contribute at the same time.
SmartEco™ Technology delivers optimum colour and contrast while reducing energy costs by almost 60 per cent and extending light-source life to up to 10,000 lamp hours. BenQ projection solutions offer interactive learning tools that enhance the learning experience, and are not only simple for teachers to use, but also future-proof, making them easier for schools to maintain over a period of time.
Our solutions offer the ultimate ease of collaboration which has been identified internationally and has also been suggested as a part of the US curriculum for the students of computers and information technology. Teachers and tutors are thrilled to use the technology to reach out to their students and make classroom more collaborative and help their students learn fast and retain more. Our products and technology has been evaluated by various teaching communities and they have found these useful in all types of scenarios.
BenQ has total classroom solution which no other competitor has. We have ultra shortthrow, short-throw, pen interactive and gesture interactive projectors. We offer large interactive display panels from 65”-85”, a full range of monitors for regular and specialised usage like CAD/CAM
According to you, what are the most innovative and adaptive emerging technologies in education space that can transform the teaching/learning experience in the coming years?
BenQ offers the most comprehensive projection solutions for educational purposes, covering everything from small & medium to large learning environments. In coming quarter, BenQ is launching a range of new interactive projectors – MW883UST/MX882UST & DX- 832UST, which comes with many first in India with regards to features. These projectors are mirror-less Extreme Ultra Short-Throw projectors and are based on DLP technology, which is filter-less by design but also comes with an extra filter, specifically developed for countries like India where dust is a major concern. These projectors come with interactive suite where a camera can be inserted in the projector and setup can be done with auto calibration technique to turn any surface into an ultrafast 16ms response time interactive surface in minutes. These projectors support Windows Gesture Support just like smartphone, to zoom in & out or scroll just with intuitive gestures. For bigger classroom, two projectors can be used side-by-side to create Extra Wide Dual screen without any additional cost or software. It also has complete WiFibased connectivity capability with smart devices for a smart classroom without any extra cost.
BenQ has launched the widest and most advanced range of Interactive Flat Panels, these new large displays range from 65” to 84”. These new displays are essential to safeguard students’ eye all day long with Anti-Glare Display, and Eye Care technology like Low Blue Light and Flicker Free screen. The schools can today have the best viewing quality with 4K Ultra HD resolution which comes with 55 ppi (pixels per inch). A 79” BenQ display with 4K ultra HD resolution gives three times the pixel density over today’s mainstream interactive whiteboards. You can also put together two BenQ interactive flat panels and connect them through a single PC to create a super-sized display that is sure to get every student’s attention. These panels also come with teacher mode for dual screen flexibility and student mode for dual screen collaboration. It also has lot of teacher-friendly features and front bezel design like two multitouch ports, protective cover, multimedia I/O interface, hotkeys, wireless content streaming and 10-point multi-touch interactivity.
Our solutions offer the ultimate ease of collaboration which has been identified internationally and has also been suggested as a part of the US curriculum for the students of computers and information technology
Please share the vision of your company for the next five years?
Are you planning any new products in education space? At BenQ, we believe that design and technology function best when they serve the real needs of people. Our peopledriven design and technology has led to over 300 award-winning products and thousands of innovations.
BenQ is a leader in almost all the categories of projectors and monitors world over and in India. It will be our endeavour to keep the leadership position through technological advancements and products that impacts the real needs to improve the quality of LIFE.
In addition to projectors, we are already a leading brand in professional and gaming monitors. We will continue to strengthen our leadership position in these segments.
We have just launched an industry leading range of Interactive Flat Panels and Digital Signage products and solutions. Going forward, we would strive to achieve market leadership in these segments as well.