Reviving Childhood with Bulbul Apps
july - august 2016

Reviving Childhood with Bulbul Apps

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Brainchild of Prakash Dantuluri (CEO) and Naveen Chintamaneni (CRO), the BulBul Apps is a unifi ed collaborative platform for artists to come together to produce local content with global quality.

Catering to a niche category, BulBul Apps has set for itself a goal to create world’s largest apps library for Preschoolers, focused on local content specifi c to each region, city and nation. “The good values learnt in our lives come from the stories told by our grandparents in our childhood. These stories taught us a lot about life and how one has to lead life amidst the odds. All of this gives us nostalgia about our childhood,” says BulBul Apps CEO Prakash.

He realised that his children and his friends were hooked to gadgets and they loved discovering its features and gimmicks. However, what it lacked was the ‘Learning’ aspect and the kind of content that parents can trust for enriching their children’s knowledge.

Prakash recalls, “When I was a kid, my grandma used to tell me stories in bed. I still remember those stories. Her presence, her voice and her narration lead me to so many wonderful worlds. Then, I grew listening to stories that my father told, which were popular folk, mythological stories. As I began to consume these stories, it helped me share them with my friends in school and my friend circle. Some stories were interestingly made up and some stories were real. For me, it was quite an imaginative and wonderful experience that lacked visual appeal and it was one-on-one delivered orally.”

He realised that as the complexities of the mediums of story narration increased, the complexity for the storyteller to create stories for those mediums also increased proportionately. It was important to connect the grandma and pop-and-mom stories to the digital world without losing its essence, innocence and inherent cultural aesthetics.

The Birth of ‘BulBul’

With the realisation of limitations of the content on the web for kids below 6 years, which could sparkle the eyes and young minds of children, the idea of ‘BulBul’ started taking shape. The bird BulBul, curious and constantly in pursuit of discovering new things, was his inspiration, truly matching a child’s fl ickering imagination and a relentless appetite to uncover curiosity.

As the complexities of the mediums of story narration increased, the complexity for the storyteller to create stories for those mediums also increased proportionately. BulBul Apps tries to connect the grandma and popand- mom stories to the digital world without losing its essence, innocence and inherent cultural aesthetics.

BulBul Apps began its journey some fi ve months ago, with the core philosophy to fi rst create a platform where story tellers, artists, animators and voice artists could collaborate to re-create age-old folk stories. They built a platform fi rst to help these artists to present their content without bothering about coding and software, which Prakash and his team would take care of. Their core principle is ‘think like a child’ for all the apps that is available for download from ‘BulBulapps’ library.

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