July - August 2018 -- 150th Issue

myskoolbus – A Mobile App for Child Safety

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With the occurrence of a lot of criminal incidents against innocent children, trackNOW Pvt Ltd has developed a new concept for child safety. myskoolbus -mobile app meant for child’s protection, and mentored by Cherie Blair Foundation (London), observes Elets News Network (ENN).

There is nothing more precious to a parent than a child, and nothing more important to our future than the safety of all our childrenFormer US President Bill Clinton once said

As we know, India is going through a crucial phase of transition, from being a predominantly rural country to one where most people now aspire to live in cities. While there was 24% increase in crimes against children between 2010-11, it rose up by 52.5% from 2012 to 2013, shows a latest report by Save the Children. The United Nations Children’s Fund (unicef) elucidates child security as “strengthening of country environments, capacities and responses to prevent and protect children from violence, exploitation, abuse, neglect and the effects of conflict”.

Cherie Blair Foundation Myskoolbus enables tracking the current location of the mode of transportation used by schools. Today, this app has over 10,000 users with 50+ schools and 8,000 parents on its platform.

For parents, it has become a stroke of luck. The app offers so many benefits like monitoring timing, routes and driving patterns, receiving notification for speed limits or unchartered routes, being informed in case of breakdowns.

It also conveys via SMS, in case of delay in the bus, 5-minute advance notification before the bus arrives, notifies where and when a child gets on or off the school bus and much more. It doesn’t seem less than an amazing app to keep affectionate kids enjoying their childhood without any fear of being harmed.

Pooja S Khemka, CEO and Founder, trackNOW Pvt Ltd, says as a mother herself she could relate to other mothers’ plight while waiting for their beloved child to return home safely.

“It’s just like keeping fingers crossed everyday until you see your child coming back from school,” she adds. The fact is there is a requirement to understand that childhood injuries are not usual accidents, they remains in the child’s heart for lifetime. There is need to supervise them as well.

Children are naturally curious and will love to explore the world around them. We need to watch them, as they can wander at the blink of our eye. It is our responsibility as parents/guardians to make their world as safe as possible so that their exploration process is injury-free and full of fun. Keep keen attention on the activities your child does, as he does not understand danger.

After all, the children deserve to be happy, healthy and safe.

“As far as revenue is concerned, we charge a meagre amount from the parents annually and by the schools as their fleet management charges. Larger ecosystem partners are school chains that have multiple branches across the country. Recently, CBSE has made it compulsory for schools to use GPS in their vehicles, which is another boost for us.” adds Pooja S Khemka, CEO and Founder, trackNOW Pvt Ltd.

 

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