Victoria University India launches brand campaign

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Victoria University India has launched its first brand campaign ahead of the opening of its Delhi NCR campus, highlighting its focus on globally recognised, industry-oriented education for Indian students. Built around the message, “The world is changing; the way you learn should too,” the campaign reflects the university’s vision of preparing students with practical skills, global exposure and adaptability for the future workforce.

A key highlight of the campaign is the award-winning VU Block Model, which allows students to study one or two subjects at a time through smaller, interactive classes. The teaching approach is designed to improve student engagement, personalised learning and academic outcomes.

The Delhi NCR campus will offer undergraduate and postgraduate programmes in Business, Information Technology, Data Science and Cyber Security, while providing opportunities for academic collaboration and global mobility through Victoria University’s Melbourne campuses.

Commenting on the initiative, Abhishek Sharma, Chief Operating Officer, Victoria University India, said students today seek practical, engaging and globally connected learning experiences that prepare them for rapidly evolving careers. He added that the Delhi NCR campus aims to help students build real-world skills, develop confidence and become future-ready professionals.

The campaign is being promoted across print, outdoor and digital platforms, including Facebook, Instagram, LinkedIn and YouTube, targeting students, parents and educators. It showcases the university’s industry-focused curriculum, collaborative classrooms and internationally connected learning ecosystem.

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Students will also have access to Victoria University’s Global Mobility Program, offering semester exchanges, undergraduate transfers and postgraduate progression to Melbourne. Eligible students can further benefit from the VU Block Model India Scholarship, which provides merit-based scholarships of up to ₹3 lakh per year.

With a legacy of more than 110 years and a global community of nearly 52,000 students, Victoria University ranks among the world’s top 3% of universities. The Delhi NCR campus is expected to strengthen academic and industry collaboration between India and Australia while expanding access to globally recognised, career-focused education.

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