Recently, UNICEF has launched an online campaign to provide a platform to the Indian society for raising their voice for illiterate children and to spread awareness that one can demand elementary education under the Right to Education (RTE) Act. The campaign, is known by the name of 'Awaaz Do' or 'Speak Up', and targets to include at least 500,000 people sign up by January 24, which is observed as the Girl Child Day.
According to Unicef, an estimated eight million children between six and 14 years were out of school in India in 2009. The RTE Act, which came into effect April 1, promises free and compulsory education to children in that age group. The online campaign will use technology and social networking amply, allowing people to get actively involved and demand the rights for marginalized children.