Mercedes to redo pricing to compete BMW
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Mercedes to redo pricing to compete BMW

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German car maker Mercedes is set to look into the prices of it's A and B class luxury cars to India, which will be priced below its entry-level C-Class range, in an attempt to recover lost ground from BMW. “The new range of A and B Class cars are currently under development and would be launched globally in 2013 (market introduction in 2012) along with India in the same year with Mercedes looking at developing right-hand-drive versions from the beginning,” Peter Alexander Trettin, president and CEO of Daimler's central/eastern Europe, Africa and Asia regions, told TOI. “These will have the front-wheel architecture and will be priced lower than the current C-Class. The new range will be much more fashionable than their existing versions and the cars will be younger and much more modern.”

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