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&lsquo:Education 2.0&rsquo: – The Connected Learning Era

The education sector is witnessing tumultuous changes. One aspect is the humungous growth in the number of institutions. The 11th Plan Initiatives quoted in the Union Budget for India 2010 envisage 10 more NITs, 20 new IIITs, 2 new SPAs, 5 new IISERs, 7 new IIMs, 8 new IITs and 16 new central universities. These government-led initiatives are but the tip of the iceberg, with private institutions mushrooming by the day. Increasing competition among institutions is a natural fall out of such explosive growth in numbers.
Furthermore, the Foreign Educational Institution Bill 2010 has opened the doors for universities abroad to set up shop in India. This move is expected to increase the course options available to students, and also impel domestic universities to do their best to retain their position of prominence. Another dimension is the ushering in of much-needed reforms in education. The draft rules of the Right to Education Act, have thrown up challenges in widening the reach of good quality education.

Given the large scale changes in the ecosystem, schools and colleges face some very complex challenges, including:

  • Creating a differentiated learning experience which is critical to attract students,
  • Increasing the reach of their offering
  • Running efficient, corporate-like operations in a safe physical and digital environment, and
  • Maximizing return on their technology investments.
  • How can education institutes meet such diverse challenges?
  • Technology May hold the answers.

Differentiation through next gen learning

Today's environment is characterized by the availability of affordable and hi speed internet access, applications for collaboration and ubiquitous video technology. These new technologies can benefit educational institutes in many ways. Using media-rich, video-enabled content can help students experience a more engaging, accelerated learning process.

Armed with  technology tools, educational institutions will be able to meaningfully connect with their stakeholders – students, parents, educators and companies. By leveraging hi-speed network technology, institutions can also build physical and virtual networks to help students, faculty, staff, and the broader community to connect with one another. These connections will enable the sharing of key information, more effective communication and collaboration using video, voice and chat

eINDIA AWARDS 2010

 

“…I believe that apart from showcasing and presenting ICT for development projects and initiating discussions around them, it is equally important to recognise the successful endeavours in this field. eINDIA Awards would encourage others to follow in the footsteps of their visionary counterparts.” Agatha Sangma, Minister of State for Rural Development, Government of India at the inauguration of eINDIA2010 Awards ceremony

The eINDIA Awards is the premier accolade to innovative endeavors made in assimilating technology in developmental concerns. The initiative aims at identifying and felicitating unique and innovative initiatives in the ICT for development space, as also the projects that can be easily replicated in a sustainable manner.

While eINDIA Awards had a formal two-tier Jury process, it also had a parallel online mechanism for the Citizen’s Choice Award in all 26 sub-categories under eGovernance, Education, Healthcare, Agriculture, Municipal IT and Telecentre. The online voting process allowed citizens to vote and recognise projects that have impacted their lives the most. As part of the formal evaluation process a panel of 25 distinguished international Jury members had to first assess the nominations on certain pre-defined criterion, with each project being evaluated by a minimum of three Jury members. The average weighted score was then used to select the Top 5 from each category. The list was then used by the In Person Jury, which met in Delhi on July 22, 2010 to decide on the winners in each of the segment.

 

The award jury

  •  Ashish Sanyal
    Sr Director, DIT, Government of India

  • Shakila T Shamsu
    Joint Adviser, Planning Commission

  • Rajen Varada
    Resource Person, UN Solution Exchange

  • Dr Ashok Kumar
    DDG & Director, CBHI, Government of India

  • Dr Basheer Ahmad Shadrach
    Executive Director, Telecentre.org Foundation

  • Dr V Balaji
    Global Leader, ICRISAT

  • Dr Gopi N. Ghosh
    Assistant Representative & Resource Person, FAO

  • Dr. B S Bedi
    Adviser-Health Informatics, C-DAC

  • Dr Ananya Raihan
    Secretary General, B’desh Telecentre Network

  • Michael Riggs
    FAO, Italy

  • Hardik Bhatt
    CIO, City of Chicago

  • Dr R Sreedher
    Director, CEMCA

  • Anir Chowdhury
    Policy Advisor to PMO, UNDP, Bangladesh

  • Dr S S Jena
    Chairman, NIOS

  • Sri B S Raghupathy
    Joint Director, DET, Bangalore

  • Brig (Dr) R S Grewal
    Vice Chancellor, Chitkara University

  • Sourav Banerjee
    Senior Education Specialist,
    USAID

  • Prof Arun Nigavekar
    Former Chairman, UGC

  • Prof Vasudha Kamat
    Joint Director, CIET, NCERT

  • P Vigneswara Ilavarasan
    Assistant Professor, IIT-Delhi

  • Rufina Fernandes
    Chief Executive, NASSCOM Foundation

  • Michael Gurstein
    Sr Journalist, The Journal of Community Informatics Centre for Community Informatics Research, Canada

  • lekha Kumar
    Commissioner, Income Tax, Government of India

  • Dr R Siva Kumar
    CEO, NSDI & Head-NRDMS, Government of India

  • Dr Akhilesh Gupta
    Adviser, DST, Government of India

  • Sunil Kapoor
    Zonal Director, Fortis Healthcare Limited

  • Ndaula Sulah
    Executive Director, Ugabytes,
    Uganda

 


eINDIA2010 Leadership Award

Lt Gen (Retd) Bhopinder Singh, Lt Governor of Andaman and Nicobar Islands

Lt Gen Bhopinder Singh was accorded the prestigious eINDIA2010 Leadership Award for bringing ICT to remote and difficult terrains like Andaman and Nicobar Islands and connecting distant communities through effective use of IT.

While sharing his views, he said that the Andaman and Nicobar Islands require IT in  myriad ways. There are several challenges which have to be addressed in these areas, and for that eGovernance is of crucial importance. “eINDIA has been a great learning experience in terms of getting exposure into the field of IT, and I will take back this learning for furthering the ICT cause in Andaman and Nicobar Islands”, he added.


ICT enabled school

DESTINATION Success

IMPLEMENTING AGENCY
Indian High School, Dubai

OBJECTIVES

  • Enable teachers to teach in an efficient and effective way

  • Create paperless office, quick and fast communication, virtual classrooms, video lessons, online assessments, and extended learning

Destination Success is a holistic educational solution with digital content, print and digital activities, lesson plans, interactivities to evaluate student learning, professional development services, IT executive for technical maintenance and teacher support. This is one of the largest eLearning implementations in the region covering more than 7000 students, 220 classrooms with Interactive Boards, complete connectivity in school, Wi-Fi campus, more than 100 hours of IT training for over 600 teachers, and digital interactive content deployed in the school in association with S. Chand Harcourt.

Outcome

  • Students have shown a marked ease and proficiency with technology

  • Enhances critical thinking and problem solving skills

MKCL Digital School Programme

IMPLEMENTING AGENCY
Maharashtra Knowledge Corporation

OBJECTIVES

 

  • Empower school children to capture various technology enabled learning experiences

  • Give an opportunity of personalised, self paced, collaborative learning experience to school children

Digital School is a program that empowers school children to capture various learning experiences in a technology enabled and teacher facilitated environment by means of different activities and interactivities complementing school curricula. The target group includes school children, reaching out to 14 districts of Maharashtra and number of schools where the program has been implemented is 397 schools. The project ensures the deployment of eLearning platform inside school for school children to offer co-curricular and extracurricular multimedia based interactive learning content.

Outcome

 

  • The program has been successfully implemented in 397 schools with 2, 75000 students got benefited with innovative learning experience

ICT enabled university

LEARNING Management System & Computer Based Tutorials

IMPLEMENTING AGENCY
Punjab Technical University

OBJECTIVES

  • Enable Students to learn online, anywhere any time

  • Enhance learning capability by providing gist of subject with animation and illustrations

  • Enable students to learn on their own pace

The Project is being jointly executed by the UGC- INFONET Digital Library Consortium, INFLIBNET Centre and the INDEST-AICTE Consortium. In the project IIT Delhi provides for cross-subscription to e- resources subscribed by the two Consortia, i.e. subscription to INDEST-AICTE resources for universities and UGCINFONET resources for technical institutions; and access to selected e-resources to colleges. The authorised users from colleges can now access e- resources and download articles required by them directly from the publisher’s website once they are duly authenticated as authorised users through servers deployed at the INFLIBNET Centre.

Outcome

  • Provides access to more than 2,100 journals

  • Currently, 684 eligible colleges are already accessing e-resources

  • More than 25,000 faculty members and students in 684 registered colleges have been given User ID and Password to access e-resources

N-LIST for Scholarly Content

IMPLEMENTING AGENCY
Information and Library Network (INFLIBNET) Centre

OBJECTIVES 

 

  •  Provide access of electronic resources to government /government-aided colleges

  •  Enable cross- subscription to e-resources

  •  Fill-in the serious gap of providing access of e-resources to colleges

The Project is being jointly executed by the UGC- INFONET Digital Library Consortium, INFLIBNET Centre and the INDEST-AICTE Consortium. In the project IIT Delhi provides for cross-subscription to e- resources subscribed by the two Consortia, i.e. subscription to INDEST-AICTE resources for universities and UGCINFONET resources for technical institutions; and access to selected e-resources to colleges. The authorised users from colleges can now access e- resources and download articles required by them directly from the publisher’s website once they are duly authenticated as authorised users through servers deployed at the INFLIBNET Centre.

Outcome

  • Provides access to more than 2,100 journals

  • Currently, 684 eligible colleges are already accessing e-resources

  • More than 25,000 faculty members and students in 684 registered colleges have been given User ID and Password to access e-resources

Academic Institute Management System

IMPLEMENTING AGENCY
MIT School of Management, Pune

OBJECTIVES 

 

  •  Make learning more effective, more inclusive, more flexible, more interesting and personalized
  •  Aid the teaching faculty to cater to a large group of students more effectively

The project was started with an aim to evaluate the teaching-learning process, wherein the primary stakeholders are the teachers and students, and for the management and administration of the institute, wherein the primary stakeholders are the administrators and staff members. The Learning Management System (LMS) part of the project brings in “Blended Learning” paradigm into the curriculum. Using the Institute Management System (IMS), the administrative staff, increases the efficiency of the workflow and makes it more responsive towards the other stakeholders of the system. The program is an attempt in creation of a single platform
for all the tasks related to any stakeholder in an institute under one centralised system.

Outcome

  • Automated library with slim++ software with which students can check and put requisition of book on line

  • Examination system is automated

Skill development

Jawahar Knowledge Center Initiative

Implementing Agency
Institute For Electronic Governance

OBJECTIVES

  •  Socially challenged sections of the society have equal opportunities for employment in the IT &  ITES sectors

  •  Bridge the gap between industry and academia and thus improve the rate of employment

The Institute for Electronic Governance (IEG) is a state level non-profit society established by Government of Andhra Pradesh, to offer solutions in the discourse of quality human resources by bringing synergy among the institutions of the government, industry and academia. IEG has started its training programe by establishing Jawahar Knowledge Centers, in order to bridge the gap between industry and academia and thus improve the rate of employment. At present IEG is training nearly 100,000 students. IEG has also started a separate program called Special Training Program (STP) to ensure that all the socially challenged sections of the society have equal opportunities for employment.

Outcome

  • The program helps in bridging the gap between industry and academia

  • Helped in taking major companies for campus placements to the colleges in the tier II and III towns

Computerji Jode Duniya se

IMPLEMENTING AGENCY
Aga Khan Rural Support Programme India

OBJECTIVES

 

  •  Impart training on computer skills at a very nominal rate

  •  Introduce community to the use of computers for livelihood enhancement activities

  •  Address all gaps in IT training and skill development

Aga Khan Rural Support Programme (India) [(AKRSP (I) ] has partnered with Microsoft for an information technology project. “Computerji Jode Duniya se”. This initiative of AKRSP (India) focuses on enhancing livelihoods in remote rural areas of Gujarat, Madhya Pradesh & Bihar by using information technology as a tool. The AKRSP (I) is active in six districts of Gujarat and three districts of Madhya Pradesh. In 2007, AKRSP(I) initiated its work in Samastipur & Muzaffarpur districts of Bihar. The Computerji project was initiated to address all gaps in IT training and skill development. Computerji centres are located in areas with tribal and marginalized population.

Outcome

  • 947 people have found IT based jobs and 35 people have obtained non-IT based jobs

  • About 19596 farmers have accessed information related to agriculture

Open & Distance learning

Implementing Agency
Punjab Technical University Distance Education Programme

OBJECTIVES

  •  Provide affordable, flexible and relevant technical education

  •  Reach out to a strong network of 32 regional centers & 1600+ Learning centers providing services to over 1,50,000 students

Punjab Technical University, (PTU) started its Distance Education Programme (DEP) in 2001. In DEP, PTU offers undergraduate and post graduate Diploma and Degree programmes in the field of IT and management, hotel management, airlines and tourism, paramedical and allied technologies, fashion, interior, jewellery and textile designing, fire, safety and hazards management, mass communication and journalism and multi-media technologies. In PTUDEP, there is a unique model of PPP. The administrative, conduct & secrecy powers rest with the University wherein the University designs courses, syllabi & curriculum, prepares learning material, establishes learning centers, conducts & evaluates examinations, provide certification and maintain quality.

Outcome

  • There are more than 1,50,000 students acquiring qualifications in different courses

  • There are more than 1600 learning centres all across India

Pocket Education

IMPLEMENTING AGENCY
Universiti Sains Malaysia

OBJECTIVES

 

  •  Provide education though Mobile devices

  •  Develop course content to suit SMS requirements

  •  Incorporate pacing by constructing the text message according to the sequence of topics in the learning materials

The Universiti Sains Malaysia (USM) through the School of Distance Education (SDE) boasts of state-of-the-art telecommunication capabilities and innovative educational approach to enhance the educational architecture and learning environment in Malaysia. The dawning of the age of the Internet saw SDE produce a home-grown learning management system in 2003 with full migration to Moodle in 2005. In the 2007-08 acedemic session, SDE piloted the use of the hand phone in distance teaching via the use of SMS in a second year Physics optics course with the code JIF212. The chosen topic of ‘dispersion’ was redesigned in a SMS fashion such that the students could receive short messages based on the topic.

Outcome

 

  • The mobile learning initiative was evaluated via a questionnaire and the evaluation showed that the students highly accepted the SMS learning

  • The messages received were easy to understand and are easy to remember

ICT Enabled Engineering College

IMPLEMENTING AGENCY
Vidya Academy of Science and Technology

OBJECTIVES

  •  To make processes such as examination and assessment in college digitized, effective and efficient.

DSpace (online repository) and Moodle (online digital learning portal) was implemented in the college by the in-house IT team. The project was implemented using FOSS (Free and Open Source Software) and was started with the intention of sharing the resources online. Teaching notes, slides (PPTs), lab manuals, assignments etc can be shared in DSpace. Assignments and online examinations are given using Moodle so that the students have an option of submitting their answers online. The tools automate the valuation process and the results can be declared immediately after the examination. The target group are students and teachers who would use these tools for effective teaching – learning processes.

Outcome

  • Both DSpace & Moodle are successfully implemented and operational.

Private Sector

Teaching Learning Paradigm through ICT Intervention

Implementing Agency
Educomp Solutions Ltd, Haryana

OBJECTIVES

  • Bridge the digital divide by improving education delivery in predominantly rural Government  schools through ICT

  • Reach out to even those schools for whom technology would have remained but a dream and  to make their aspiration
    a reality

Educomp has ushered a whole new teaching-learning paradigm in schools across India by developing quality courseware and multimedia in regional languages, and providing quality training to teachers, developing training modules to contain 21st century learning skills, project based learning, on making lesson plans and unit plans, and continuous evaluation. It has introduced local language empowering MagiKeys Software to enable ‘Online’ or ‘Offline’ learning in different languages. Special local language multimedia training aids and courseware have also been developed to enable speedy and intuitive adoption by both students and teachers.

Outcome

  • Educomp trained teachers in ICT and also helped to create an entire value chain where students could in turn be trained

  • It has helped the employees of the Company to become partners in developing rural India through government schools

Corporate Ownership for Society

This issue of digitalLEARNING brings forth to its readers a brief outlook of the initiatives that corporates involve themselves in, through the concept of ‘Corporate Social Responsibility’. It brings together views of some eminent private players on their ownership, with respect to welfare of the society, with special emphasis on the education initiatives. The cover story highlights some perspectives on Corporate Social Responsibility formulated for the community at large, with special focus on the education of the disadvantaged group. For corporates, it is an investment which is more than just a ‘charity’ activity.

Furthermore, with the 6th successful and fruitful eINDIA 2010 conference, that took place at Hyderabad from 4-6th August 2010, this issue of digitalLEARNING brings to you a recapitulation of the event. The Vocational Education Track was the brand new addition to the  digitalLEARNING forum taking into account the urgency of creating skilled workforce for the growing Indian economy. digitalLEARNING forum caters to diverse sections of education society such as school education, higher education, government policies, private initiatives, and other non governmental organisations, in the context of ICT.

The digitalLEARNING INDIA Track supplied its beneficiaries, who include top government officials, ‘investment gurus’, academicians, school and college administrators, corporate leaders, with live and latest deliberations in the field of ICT and education. The event report highlights the  issues discussed by expert dignitaries, at eINDIA 2010 conference; on the changes in the field of education has witnessed in India, describing the past, analyzing the present and sharing with us about their expectations of the future.

With more than 4000 delegates, 375 speakers, 45 sessions and 5 seminal tracks, the eINDIA mega event has been spreading its wings ever since its inception. Adding to the glory was the eINDIA Awards which achieved a new milestone in the history of ICT4D community by eliciting more than 444 nominations and an overwhelming1,21,577 votes in the online voting process. The achievement is a live testimony of the popularity and support it enjoys from you.

I extend my sincere thanks to our stakeholders, participants, readers and authors in making the event a grand success. Together we look towards building an inclusive, and technology driven world.

6th eINDIA 2010

The sixth edition of India's largest ICT expo and conference, was held from 4-6 August 2010 at Hyderabad International Convention Centre (HICC). The event was hosted by the Government of Andhra Pradesh and organised by Elets Technomedia and CSDMS, along with the Department of IT (GoI), Ministry of Panchayati Raj (GoI), Ministry of Labour & Employment (GoI), UIDAI, Directorate General of Employment & Training, NeGP, and IGNOU. The three-day event was attended by over 5,000 stakeholders from across the development and government sector, including elected members of state Assemblies and the Parliament, senior level bureaucrats, policy makers, academia, NGOs and industry associations.

EU-India Cooperation in Science and Technology

One of the new feature of EU-India S&T relations is the launch of coordinated calls for proposals where the two sides have committed themselves to co-funding. Three Coordinated Calls for Proposals have been launched so far.

Solutions to growing societal challenges in Europe and in India such as climate change, increasingly scarce energy and other resources, raw materials, demography, security, health and combating diseases and supplying high-quality, affordable food and water depends on research and innovation.

Science and technology play an important part in the EU-India Strategic Partnership. Both the EU and India underline the importance of a strong science and knowledge base as a major prerequisite for competitiveness, and the strong role of international S&T collaboration. Formal collaboration in Science and Technology with India started with the signature of the European Community-India Science and Technology Cooperation Agreement on 23 November 2001.

EU Research Framework programme

The Delegation of the European Union to India contributes in particular through the EU 7th Research Framework Programme (FP7) to build S&T cooperation between the EU and India, based on the principles of symmetry, reciprocity, mutual benefit and, where appropriate, the co-investment of resources in joint actions. FP7 builds on the success of an already strong and growing Indian participation in EU Research Framework Programme. Between 2002 and 2006, more than 90 projects were funded within the Sixth Framework Programme (FP6) that involved Indian researchers. These projects, which cover most domains of research funded by the EU, received more than 250 million in funding, with the Indian partners receiving more than 11 million. In addition, India is a valuable partner for the EU in major international projects such as the International Thermonuclear Experimental Reactor (ITER) project. Already in FP7 (2007-2013), some 180 Indian research organisations have been short listed for funding in over 110 projects. The cost of these projects is over 317 million with the Indian partners receiving over 25 million.

EU-India Coordinated calls for proposals

One of the new feature of EU-India S&T relations is in particular the launch of coordinated calls for proposals where the two sides have committed themselves to co-funding. Three Coordinated Calls for Proposals have been launched so far. The first such call, launched with the Department of Science and Technology, with co-funding of 5 million from each side, on computation materials science, attracted 25 proposals, of which six have been funded.

The Second Coordinated Call, launched with the Department of Biotechnology, with co-funding of 3 million each on food, health and well being, again attracted 25 proposals, of which two have been funded. The third Coordinated Call for Proposals, , launched with the Department of Science and Technology, with co-funding of 5 million from each side, on solar energy systems, attracted 23 proposals, of which three will be funded. Topics for future coordinated calls for proposals are being discussed at the moment.

India

The Responsible Corporate

CSR is not only about benefiting the company one owns but also benefiting the employees and the community, one is a part of.

Any sector has mainly three leagues Any sector has mainly three leagues – to social welfare adding to the effort of government & PPP initiatives. This coadjuvant mechanism is providing for a faster roll-out of development and therefore prosperity around the globe, which would otherwise take much longer.” And he is right. Indian has a culture of rich traditions that emphasises on co-operativeness amongst  members of family, society, community, regions, states and fi nally nation. Entrepreneurs of India work on the same principles. They work towards growth of their own organisation, fulfi lling aspirations of the stakeholders and actively participating with community for economic growth and development. Says Sushmita Chakravarti, Associate Director, CSC India: “CSR is a business imperative for CSC. It is not just about charity work, or just philanthropy, or just the environment. It encompasses
our clients, employees, communities, environment, and governance. We believe that sustainability is good business. We used to report on fi nancial assets. Now we need to report on our triple bottom line–our fi nancial assets, our services which roll relationships, and our people.” VOLUNTARY GUIDELINES FOR RUNNING CSR CSR initiatives were introduced in India by the mid 1990s and the fi rst voluntary code of corporate governance was a part of the former, an initiative known as the ‘Desirable Corporate Governance: A Code’, by India’s biggest business association – the Confederation of Indian Industry (CII). Ministry of Corporate
Affairs then led to a National Foundation for Corporate Governance (NFCG) in a joint understanding with Any sector has mainly three leagues – government, public and private. Private sector comprises of the entrepreneurs or the business companies or ‘the corporate’.
Corporate houses are usually the privately owned companies that are registered as commercial trading units, that work for monetary profi ts or self benefi ting motives.However, it is of relevance for society to note and appreciate the initiatives that thecorporate world takes as part of Corporate Social Responsibility (CSR), for welfare of the society as whole. Almost all the big Indian business houses are involved in CSR activities. CSR is not only about benefi ting the company one owns but also benefi ting the employees and the community, one is a part of. This is justifi ed by what Samuel J. Palmisano IBM Chairman, President and Chief Executive Offi cer, IBM says, “IBMers have always believed that when people think about how the world should work, they are inevitably driven to challenge the status quo, and to change it. And the resulting benefi ts fl ow not just to them and their organizations, but to their communities and global society” India, a developing nation, is today seen as a growing power in terms of business opportunities it provides to the world. Growing business or commercial activities along with social, ethical and environmental responsibility helps in long term sustainability, competence of high order and success of the company, as well as the society. This also indicates that that corporate houses, at large, are a composite part of society and have a role in sustaining a balanced ecosystem, favouring social
equity and advantage. In fact, CSR programmes are meant to hasten the process of societal development. According to Shantanu Prakash, MD & CEO, Educomp Solutions Ltd, “Today, business ethics and professional expertise are teaming up to contribute p all areas of our business– j g CII, the Institute of  Company Secretaries of India (ICSI) and the Institute of Chartered Accountants of India (ICAI). The aim of this foundation is to support good corporate governance practices and raise its standards, leading to stability and growth of corporate governance in India. According to recently reported attempts, Corporate Affairs Minister Salman Khurshid mentioned that Indian government is looking at how to make maximum companies adopt corporate social responsibility. It was reported that there are voluntary guidelines on CSR and corporate governance on government’s website available for discussion.
Additionally, as a rule, companies who have been earning over INR 100 crore maybe asked to contribute upto two percent of the profi t to the company. An eLearning module on Corporate
Governance is also under construction, which is to be fl oated by the Ministry of Corporate Affairs. All the activities under CSR units are taken up as voluntary actions over and above companies’ obligations to the law and society. Also, companies are provided with guidance for CSR initiative through ‘Voluntary Guidelines’ for CSR. These guidelines suggest that a CSR
policy should be developed by each g For implementation of the CSR activities the corporate houses identify the area of work, p y p y commercial house which should be in line with the business principles. It should involve participation of its employees, be approved by the authorities and involve stakeholder participation. Ethical conduct and processes along with accountability and transparency are encouraged to be inherent with the CSR activity. Companies ensure judicious use of resources–avoiding pollution, encouraging recycling, using resources optimally, supporting cleaner and productive ways of processing the daily chores–through their CSR programmes. CSR supports productive activities (both for social and economic growth of the communities). They work for the welfare of the society, especially for the so-called disadvantaged group, in areas such as education, livelihood, healthcare, and so on. It should not be just considered as a charitable activity but an effort for welfare of the whole community. For instance, in CSC, Sushmita Chakravarti says, “In India, CSC manages our CR activities though a committee called Binergy. Binergy is a thirty-plus member team of CSC employees (one member per fi ve hundred employees), who are democratically elected each year in a formal electoral process. Employees interested in being part of Binergy, create a manifesto, present their vision on CR to the CSC employees in India and are elected to lead the CR efforts. While Binergy leads and manages the CR efforts, volunteers – also CSC employees – on an ongoing projectto- project basis, work towards meeting the CR objectives. The overall Binergy team is headed by an executive with each
plan projects that they want to indulge in, set objectives to be in a particular time frame, stipulate a time limit for completion of the project, decide upon mechanisms for monitoring the initiative and rectify according to feedback collected. Evaluation and timely feedback would help rectify any challenges involved in
IBM REINVENTING ROGRAMME
“The IBM Reinventing Education
(RE) program globally, is driven
with the motivation to improve and
enhance the quality of schooling
in partnership with the local
governments in various countries.
Launched in 1994, this program is
now available in 25 cities throughout
the United States as well as in Australia, Italy, Ireland, Japan, Singapore, the United Kingdom, Vietnam, Mexico, Brazil, China and India. The RE program in India was initiated in 2006 with the primary focus on the continuous and ongoing professional development of teachers, integrating ICT and classroom transformation. The Reinventing Education programme in India is specially designed to align with the National goals for education reform in India as enshrined in the National Curriculum Framework 2005. NCF 2005 stresses on the
primacy of children’s experiences, their active involvement in the process of learning and application to the child’s environment. RE program is being implemented in partnership with the Andhra Pradesh Residential Educational Institute Society (APREIS) and Corporation of Chennai (CoC). One of the findings indicate that both in AP and in Chennai, the students are able to articulate what they have done. They are now able to talk rather fearlessly in front of the teachers and are able to explain ideas that they have worked through in the RE programme. In APREIS schools where the children have limited interaction with the outside world, the program is also improving the social skills of the students. It has helped in improving the children’s communication skills and confidence levels by enabling them to interact with each other as well as the teachers.” Mamtha Sharma, Manager CC&CA, IBM India 
CHALLENGES AND
OPPORTUNITIES WITH CSR
Companies executing CSR activities also deal with challenges that include- 1. Laws and Regulations – Different form of government rules, marked by different regions and political will. 2. Lack of requisite infrastructure and echnology. 3. Financial constraints due to lack of
cost effective resrouces. 4. Social and cultural barriers. Opportunities that CSR activities present are usually presented in form of community development approach. For instance, Shell Foundation’s work in South Africa, in Flower Valley, where an Early Learning Centre was created to educate and induce skills in children and adults of the community. CSR initiatives are also involved in providing for monetary donations and aid to the local community and oragnisations. CSR activities promote what is knon as ‘Creating Shared Value’, thereby making corporate success and social welfare as independent processes. For instance, in companies like CSC, the CSR activities have been reportedly chosen under the broad categories of community development, education, healthcare, environment and supporting people affected by natural calamities. The main criterion for chosing a project is based on the location. As put by Sushmita Chakravarti, “The projects should be in close vicinity to our people, since they run these projects.” For any business to sustain it needs a skilled and educated workforce, resources and effective laws, while for any society to thrive well economically and socially they need to be supportive of business houses, especially in order to create income. Sushmita Chakravarti, shares briefl y about one of the successful
projects by CSC – “One of CSC’s successful projects has been the adoption of backward villages (Sagarpaisa, Nayagaon, Lalpura, Chenchupally). This ongoing program has helped improve the quality of life in these villages by providing fi nancial aid, and more importantly volunteers to help develop the villages. One of the initiatives include constructing and maintaining primary schools in these villages, training an educated physically challenged member of the village to teach,  compensating the teacher, providing for books, stationery and uniforms for the students, organizing summer camps for extra curricular activities and regularly visiting the village school to mentor the children, tracking school education activities, and even tracking the career of the children passing out of the schools.” One of the implications of the above has been achievement of “100% literacy for the children of Nayagaon and Sagarpaisa villages.”

DISSEMINATING THE KNOWLEDGE
Most of the companies share the meaningful measures they take with population at large through what are known as the ‘Triple Bottom Line’ reports, that vary in the style of presentation. These reports provide details of the activities devised and implemented and
their impact over three dimensions of ‘people, planet and profi t’. On this criterion the social, ecological nd economic implications of the activities company has undertaken, with respect to human capital/ resources, natural resources and cost of capital utilised. Sushmita Chakravarti says, “People, planet and profi t is the other way that it is referred to in CR. This is how we do business in the 21st century. This is what the Gen Yers care about. This is what  ur customers care about. A growing number of investors perceive sustainability as a catalyst for enlightened and disciplined management.” Despite some of the best efforts from companies that have been working for welfare community at large, CSR in India is still at very early stage and has to be explored and understood by many. There is a need to change its concept from a charity proposition to a ‘must’

NIIT and TALLY announce Strategic Global Alliance

NIIT, leading Global Talent Development Corporation and Tally Solutions (P) Ltd., leading Business Management Software Product Company, have entered into a global alliance to develop comprehensive business software professionals with particular expertise in Tally.ERP 9 product. This global Alliance will cover besides India, international geographies such as the Middle East, Africa, China & Asia- Pacific in a progressive manner, thus making available talent to power the growth of Small & Medium Business (SMB) enterprises, in these geographies. As per industry reports, India needs around 1.3 million business software trained manpower annually to fulfill the talent requirements of 8 million (IT ready) SMB units. The programs offered by NIIT and Tally will cater to the requirement of trained business software professionals for the SMB sector.

Bharat Goenka, Managing Director, Tally Solutions (P) Ltd. remarked, 'This strategic partnership with NIIT will enable us to create skilled Tally professionals for the growing IT needs of the SMB sector in India and abroad. It will leverage the tremendous potential that the Tally product has generated across industry, and empower an upwardly-mobile SMB segment with aptly-skilled manpower.' The uniqueness of this strategic alliance stems from the fact that this is the first global alliance aimed at developing talent for the Small & Medium Businesses. The programs being announced include training on the latest Tally.ERP 9 software, as well as business processes & soft skills – all of which are required for the comprehensiveness of trained professionals for this sector. NIIT and Tally will also partner in the ongoing challenge of content creation for various levels of training towards this end.

'This alliance will lead to creation of highly-skilled and comprehensive business software professionals for the SMB sectors in India and overseas,' said Vijay Thadani, CEO, NIIT Limited. Both the companies had entered into a MoU in June 2009. NIIT has been offering   'Beginner Training Programs on Tally.ERP 9', at identified Education Centres.  Under the global alliance- NIIT will now extend its offering to comprehensive programs in Business Software with the 'Diploma in Tally.ERP 9 & Business processes' – a program for Commerce students. The program will cover Tally.ERP 9 software that enables professionals to manage businesses with ease and efficiency.  Further programs envisaged include a series of programs namely, “Tally for Entrepreneurs', 'Tally for Functional Heads' such as Purchase, Manufacturing, etc.

With globalization and rapid growth in economy, professionals who can manage finances efficiently to support financial viability and growth of companies, are in huge demand. Some sectors that are facing shortage of skilled finance professionals are KPO, Financial BPOs, Business consulting firms, Banking, Insurance, SMBs (small and medium businesses) and Retail (organized & unorganized). Small and Medium Businesses (SMBs) in India, which account for over 90% of industrial units, are witnessing rapid growth. SMBs are likely to contribute over 44% to the country's export revenues in the next 5 years. To live up to this challenge, over 55% of SMBs in the country are aggressively upgrading themselves technologically to reduce their input costs and increase production.

In the first phase, NIIT and Tally will launch the Program in Nigeria, Ghana, Sri Lanka and Bangladesh, besides India. The program will be then taken to other countries of mutual interest, progressively. 'Through this strategic alliance with NIIT, we are looking at training 1,00,000 high quality ERP professionals over the next 3 years, with the current set of programs' added Avinash Gupta, President, Tally Solutions (P) Ltd. The professionals will be comprehensively trained on Business Processes and Advanced Excel. Stressing on enhancing employability, Soft skill modules will be incorporated in the program and NIIT will provide placement assistance to the students.

Manipal University signs MoA with LV Prasad Film and TV Academy

Manipal University, the pioneering force in higher education in India, today announced the signing of Memorandum of Agreement (MoA) with the L V Prasad Film & TV Academy. Manipal University (MU) and L V Prasad Film & TV Academy (L V Prasad Academy), with a mutual vision to add value to the Media & Entertainment industry and the student community, have come together to provide their expertise to potential students of management, focusing in the field of Media & Entertainment. L V Prasad Academy will be an Academic partner with Manipal University, by providing academic training, infrastructure and networking links with the industry to fulfil the educational needs of the students enrolled. Under the scope of engagement, L V Prasad Academy, among other activities, shall also provide to the students industry interface and placement assistance with Media and Entertainment companies.

Addressing the gathering, Ramesh Prasad, Managing Director, Prasad Productions Pvt Ltd said, 'We are happy to associate with a leading private university as Manipal University.  We are sure this association will pave way to many active collaborative engagements that will benefit the media industry.' Dr Vinod Bhat, Chief Academic Officer, Manipal Education & Pro Vice Chancellor, Manipal University said, 'We are delighted to sign the MoA with LV Prasad Film & TV Academy. Our clear focus is to provide quality education with industry connect to our students. This MoA reflects the deep interest & commitment of Manipal University and LV Prasad Academy to contributing to the Media & Entertainment industry and the student community. Working relationships such as these will be truly beneficial to the industry.'

The two-year MBA program in Media & Entertainment (4 semesters, full time) offered by Manipal University comes with a specialization in Film or Broadcast in the 4th semester. The first three  semesters of the MBA program will be conducted in Manipal University's M&E campus in Bangalore, covering all General Management subjects and media & entertainment case studies. The remaining one semester (i.e. 4th semester) will be conducted at various industry organizations; for students of  film & broadcast specialization, in the 4th semester, the students could choose to train at L V Prasad Academy, Chennai. This will include actual production and post production techniques, the process of film making, understanding Broadcast and other sectors of the media & entertainment with hands on exposure at the LV Prasad Academy.

Aptech Learning Services receives ‘APEX 2010- Award for Excellence’

Aptech Learning Services, the learning content development arm of Aptech Limited, a global leader in learning solutions has won the prestigious 'APEX 2010- Award for Excellence' in the Education & training and Green categories for its projects: LTS 3000 HSE Induction Program (Work done for L&T – SapuraCrest) and Let's Share our Planet (Created for an NGO along with Arena Animation). APEX 2010, the 22nd Annual Awards for Publication Excellence, is an international annual competition that recognizes outstanding publications from newsletters and magazines, electronic and video publication to annual reports, brochures and Web sites.

On receiving this recognition, Ninad Karpe, CEO & MD, Aptech Ltd. said, 'It gives us immense pleasure to receive the APEX Award of Excellence, especially since this recognizes the spirit of innovativeness which Aptech has always nurtured. We accept this accolade on behalf of our team, which works relentlessly on designing and developing innovative solutions, to provide a superior learning experience.' According to the APEX 2010 judges, 'The awards were based on excellence in graphic design, quality of editorial content and the success of the entry in conveying the message and achieving overall communications effectiveness.'

Aptech was given accolade for participation in Electronics & Video Publications

IIT Bombay Selected Annual HP Labs Innovation Research Program

HP has announced that the Indian Institute of Technology Bombay (IIT Bombay) has been selected to participate in the prestigious HP Labs Innovation Research Program (IRP). The program is designed to provide colleges, universities and research institutes around the world with opportunities to conduct breakthrough collaborative research with HP. Associate Professor Soumen Chakrabarti, from IIT Bombay will collaborate with HP Labs on a research initiative focused on 'Semantic Linkage between the Web, Intranet and Wikipedia: Discovery and Exploitation in Search and Aggregation'. The work is being conducted in the Department of Computer Science and Engineering, IIT Bombay.

The project explores how connections between diverse sets of information can be made using semantic (meaning-based) relationships. Search systems today are isolated in data silos. A blog may review a tablet PC, providing valuable user input on wireless signal strength and battery life but, there may be no explicit link to manufacturer or vendor pages. Chakrabarti and his team are exploring means to annotate unstructured text and Web sources with semantic links to semi-structured databases of types, entities and attributes, such as Wikipedia and product catalogs. This will enable structured aggregsative queries across the continuum of catalogs and unstructured text.

'Put simply, our project will – for example – enable search engines to build a scatter plot of battery life against retail price or weight, automatically aggregated over millions of pages related tablet PCs. The project will also address accompanying challenges of scale; for example, the index will span billions of pages, each with hundreds of links to structured catalogs that may have tens of millions of entities and types. Processing queries over these novel indices also present significant challenges in the areas of machine learning and information retrieval,' said Professor Chakrabarti.

'Our goal with the HP Labs Innovation Research Program is to inspire the brightest minds from around the world to conduct high-impact scientific research, addressing the most important challenges and opportunities facing society in the next decade,' said Sudhir Dixit, Director, HP Labs, India. 'IIT Bombay has demonstrated outstanding achievement and we look forward to collaborating with it on this dynamic area of research.' HP reviewed more than 375 proposals from 202 universities across 36 countries. Indian Institute of Technology Bombay is one of only 62 universities in the world to receive a 2010 Innovation Research award. The HP Labs Innovation Research Program is designed to encourage open collaboration between HP and the academic community on mutually beneficial, high-impact research. This year's proposals were solicited on a range of topics within the eight broad research themes at HP Labs

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