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Views on the Latest Buzz in the Management Circuit

Recruiters estimate that the on-campus job offers in 2010 will be better than in 2009. Can you elaborate on the status of campus recruitments? Do you think the effects of global recession are over?

Recruitments 2010: Its the sunny side up!

Dr H. Chaturvedi, Director, Birla Institute of Management Technology (BIMTECH)

“The campus placement situation definitely looks much better this year. More than 40% of our students have already been placed with reputed companies. We hope to complete the placement process by March, 2010.The outcome looks positive and the Indian economy is coming out of the effects of recession.”

Prof Mamkootam, Dean, Faculty of Management Studies, Delhi University

“Recession at one stage is completely over. However, I do not foresee a situation where the pre-recession atmosphere can be brought back any time in the near future. Recruiters, this time, are very cautious and companies  are much more limited  in their ambitions. Recruitment is a risky business and therefore, companies and students are careful.

I can say, though, that the placements this year will be better than the last two years.”


The first online Common Admission Test (CAT) examination was disrupted due to technical glitches. What could have been done better to avoid the disappointment of the students and the community as a whole in these kind of efforts?

Gradual Transformation Towards Online CAT Exams a Pre-requisite

Dr Anwar Ali, Director, Institute of Management Technology

“The first computer-based Common Admission Test (CAT) across the country became a contentious issue following the difficulties in executing the test. However, we at IMT are of the firm opinion that these initiatives are inevitable and that the institutes should approach such situations with a positive bent of mind. The admission process will be a bit delayed this year and we are gearing up for the same with great vigour and enthusiasm.”

Dr H. Chaturvedi, Director, Birla Institute of Management Technology

“I think the CAT Online Examinations should have been taken up by an Indian company instead of being entrusted to Prometric, an American company, as the case was. There should have been a mock online examination and transformation towards an online process  had to be gradual. Many students, who appear for the exams, are also from backward and rural areas who do not have any experience in using computers. Mock tests would have helped address this issue.”


The Centre has recently decided to increase the number of seats for students seeking admission to engineering and management schools countrywide. What is your take on this, considering the wide disparity that exists between the Northern and Southern states in relation to management and engineering schools?

Churning Management Graduates to Suit Industry Requirements

Prof B S Sahay, Director, Management Development Institute

“According to the National Knowledge Commission report, presently there are about 90,000 management graduates. This, in 15 years, is going to increase three folds owing to the escalating demand from the industry. Therefore, initiatives have to be taken to cater to the demand and supply patterns. However, quality standards in dissemination of management education have to be rigorously maintained.”

Dr H. Chaturvedi, Director, Birla Institute of Management

“The earlier policy promoted by All India Council of Technical Education (AICTE) was to restrict the student intake to 50 seats in B-Schools. This, however, was not financially viable for management institutes. But now they are allowing 120 students in the first year; 180 in the second year, 240 in the 3rd year; 300 in the 4th Year; and 350 in the 5th year.

My suggestion is that opening of new institutes have to be based on rigorous and comprehensive manpower research. This is essential because in 2009, 75000 engineering seats remained vacant. Similar was the case in many management institutes. There should be no mismatch between demand and supply.”

Technology Integration and Management Education Trends

Tracking B-Schools in India

The incredible growth of the Indian economy in the past few years have accentuated the need and the demand for highly competitive and well informed management graduates.

The dominant and mandatory requirement of Management Education today is to match up to the  industry standards. Technological innovations have had tremendous impact on all aspects of human life.  Management education, with its vibrant dynamism, has not been far behind in adopting and assimilating technological developments to sharpen the business acumen of its management graduates.

digitalLEARNING brings out the results of its unique ‘SMART B-Schools Survey’ and provides a  compilation of opinions on contemporary management education trends in technology and other fields.

As we examine the views of the current leadership on Trends in Management Education, we see that there is an increasing evidence of the growing and powerful influence of cutting edge technology in the curriculum. Course content have evolved to suit the changing world requirements. Digital libraries, and the vast resource base of online journals, ERP solutions for administrative functions, online content and curriculum availability, are gradually being accepted as a necessary requirement.

Global financial trends including the economic downturn, and closer home, the fall of Satyam have turned the tide towards introspection and correctional steps in management education.

The following study examines the leading trends of management education in India, as we increasingly move towards becoming a knowledge hub.

Integrating technology….e-nabling to stand out in the crowd!

The digitalLEARNING Smart B-Schools Survey is our maiden attempt at establishing the patterns of technological integration into Management Education across India.

The unique Technology in B-Schools Survey is an exercise aimed at understanding and grasping the importance and relevance of changing B-School dynamics in the globalised world, and the concomitant efforts being made by B-School functionaries in assimilating the ever changing technological innovations.

ICT programmes in business schools have helped enrich the curriculum with the tools on which modern business is based. The survey of ICT priorities, investments, support, and curriculum integration in business schools across India has indicated high interest in incorporating technology across domains. The study reveals several trends that are both positive and encouraging. The technology usage in Management Institutes are still in a nascent phase. It reflects a pattern where technology is being assimilated into an education system that is still overwhelmingly stuck with the chalk and talk method, but aspires to achieve great strides through integration of the latest in innovative technologies.

Although several technological solutions are readily available in the global market, these are yet to be commonly used in the management education circle. Strong presence of private digital higher education service vendors, including – online course content providers, commercial University Enterprise Resource Planning (ERP) solution providers and digital teaching tools providers – prove that the demand and awareness exist among the higher education fraternity. It will not be long for the management schools to catch up, and perhaps set a trend for other institutions to follow suit.

Barring premier institutes, the milling number of management institutes are in essence trying to catch up to world standards. To catch up to the latest trends, there is a need for further awareness pointing out the corners for further awareness, expansion and the barriers that might come in the way of productive assimilation of technology into education. These are some of the essential parameters that need to be simultaneously addressed. The study has helped us understand the process of technological integration in the growing Indian economy.

The B-Schools survey is a precursor to moving into the domain of further studying the technology trends in Higher Education Institutes across streams. Watch out for more in this space!

e-Learning in Higher Education

e-Learning in Higher Education – Issues, Challenges, Benefi ts & Future
BRIEF OUTLINE: E-LEARNING IN CONTINUING LEARNING ANDEDUCATION
The fi rst section of this article, looks into e-learning as the new alternative for the higher  education sector as an almost teacher-less’ delivery mode. The second section highlights the e-learning initiatives taken in India, in those areas where the infrastructure is poor. In certain areas despite the opportunities provided, the affordability to access those opportunities
needs champions to take the cause further to fruitful conclusions. It also highlights how  Institutions of higher education around the world – and especially some in India – have  gradually taken to the path of e-learning. The third section examines the challenges that  -learning implementation could pose. It attempts to evaluate the signifi cant assumptions that
are made while adopting and advancing e-learning agenda. The fourth and fi nal section addresses the future of e-learning and e-training.
INTRODUCTION
In any society, the imparters of education have a higher moral responsibility to positively infl uence the student generation. Educators are beginning to realize that to teach future leaders and citizens they need to be technologically better equipped themselves. At the same time, the demand for higher education is growing annually, globally. It is not uncommon in India, where institutions of higher education receive more than two to three times the number of applications as against number of seats it offers. According to the paper New Developments in Technology Enabled Education presented by Professor Singaperumal these points were put A clear and documented need for 450000 seats; the demand is increasing exponentially Even to maintain the current levels of admissions a new major university is needed every week in India alone to meet the demand! Thus on a massive scale online education is emerging as an important market and thereby also offering a business opportunity to some institutions opting for an education business model out of it. With these thoughts in mind, and the immense opportunity in terms of potential students in the higher education, the  scene has to change rapidly to shift the paradigm.
THE NEED
e-Learning is the learning experience that is delivered or enabled by electronic technology. The delivery of learning or content can be over the intra-net, extranet or over the Internet, via CD-ROM, interactive TV, or satellite broadcast. In terms of structure, student numbers have been exploding on university campuses. The universities have been reluctant to
change their programs, both in content and delivery. They are facing challenges from alternative providers of education and training, with more focus on employability; the university professors
PROF. MALATHI SRIRAM CHAIRPERSON – PGDM, SDM INSTITUTE FOR MANAGEMENT
DEVELOPMENT, MYSORE

&lsquo:A Culture of Inclusion&rsquo: is Rooted in a Commitment to Equity and Social Justice

As a continuation of the Silver Jubilee Year celebrations of the Indira Gandhi National Open University  (IGNOU) through the year of 2010, the IGNOU Silver Jubilee Special Lecture was organised on “Building Inclusive Knowledge Societies in a Globalised World: Opportunities and Risks” by Her Excellency Ms. Irina G. Bokova, Director General of UNESCO.

The function was presided by Smt. D. Purandeswari, the Honourable Minister of State, Ministry of Human Resource Development, Government of India on January 11, 2010 at the Convention Centre, IGNOU Campus, Maidan Garhi, New Delhi.

Professor V. N. Rajasekharan Pillai, Vice Chancellor, IGNOU, while welcoming Ms Irina Bokova, elaborated on the role of IGNOU in providing seamless access to sustainable and learner centric quality education, skill up-gradation, training and capacity building across the country and abroad by making use of innovative technologies in distance education, open learning and online teaching learning methodologies.

He summarised IGNOU's ventures through the convergence of existing systems of teaching-learning for the massive human resources required for promoting integrated national development and global understanding. With EduSat, the University is poised to take giant steps towards Information and Communication Technology, Web and Satellite based education across the globe and pursue flexible and blended learning further.

The IGNOU system can be an effective model for education communities all over the world. For a developing country like India, the Open and Distance Learning (ODL) system has to play a complementary skill development role to the conventional models.

Although the primary aim of Open and Distance Education has been to improve the Gross Enrollment Ratio, this is not going to take place in isolation.  The quality of teaching-learning processes needs to be improved. Technology capacitated distance education has enabled us to improve the quality of distance education in classrooms as well as to enhance the reach of education. By acknowledging the nature of the clientele, we have to modify and adapt to the nature and mode of education delivery. A single education strategy is not the solution for a country like India. The Open University system needs to look into strategies outside the formal university set up. We have to make use of the large number of academics and intellectuals available outside the education system, whose capabilities can also be integrated into the programmes, he added.

Minister of State, Ministry of Human Resources Development, Government of India, Smt D. Purandeswari,in her inaugural speech spoke about the efforts of the government in promoting innovations and inclusive education in India. The Right to education has been a landmark in promoting and facilitating education for all.

India has a demographic advantage with over 70% of the population below 35 years. This population, she emphasized, can be tapped on through efficient and effective skills and vocational education. Education when combined with sound macro economic policies would yield good dividends and therefore, expansion, inclusion and quality are the key emphasis in the education sector.

The GER in India is 12.4% while in the world over it is 23.4%. When compared, India's GER is very low. The aim of the government of India is to increase the GER to 25% by 2011-12. The government is also in the process of reforming the education agenda for creating knowledge societies. Quality assurance is important. Legislations to penalize malpractices in higher education are underway. The government is also in the process of facilitating foreign education providers to set up colleges in India.

In her address, Irina Bokava, while congratulating IGNOU for its initiatives in democratising education in India, reiterated that the Indira Gandhi National Open University is itself a living embodiment of the subject of her address: Building inclusive knowledge societies in a globalised world. She stated that UNESCO is proud to be associated with IGNOU in a number of fields, including journalism and media literacy, and hosting UNESCO chairs in different areas.


Fact File:
Ms Irina Bokova who took office as the Director General of UNESCO in September, 2009, also became the first woman to assume the office. The former Bulgarian foreign minister is a successor of Koichiro Matsuura. She has reiterated UNESCO's commitment towards building a just society, and has added a new focus on climate science and water crisis while rigorously defending freedom of expression. Her visit to India in January 2010 has been her first official visit to India, and her lecture at IGNOU a first in any Indian University.


With regard to India's role in helping shape UNESCO's vision, she stated that India has helped to build a structure capable of transforming elevated principles into concrete actions. With its huge cultural and linguistic diversity, and its spectacular economic advances, India is a leading example of how to reconcile tradition with modernity. India is at the forefront of efforts to ensure that UNESCO remains responsive and relevant in a fast changing world- by contributing to the formulation of UNESCO's policies and strategies.

Building Inclusive Knowledge Societies in a Globalised World: Opportunities and Risks    – Irina G. Bokova

Millennium Development Goals (MDGs): An Absolute Minimum for Any Country

Bokova stated that today the world is multi-polar and interdependent, driven by formidable advances in technology that have an impact on every sphere of human activity.

For many of us, these changes enrich our lives in ways previously unimaginable: our globalised world is a treasure-chest of possibilities! Globalisation has lifted millions out of poverty. It has witnessed the emergence of middle classes in countries where there were once just the elites and the poor.  These middle classes have purchasing power and a whole new set of ambitions.

However, “Poverty,” as the revered Mahatma Gandhi said, “is the worst form of violence.” In the age of the Internet, mobile phones and unprecedented scientific advances, some 1.4 billion people live on less than $1.25 dollar a day. The financial crisis has sent shock waves the world over, from corporate hubs to towns and to the most remote villages. The MDGs constitute one of the most ambitious roadmaps ever adopted with the goal to “End Poverty by 2015.” 

MDGs reflect a global commitment to restoring human dignity through better livelihoods, health, nutrition, education, sanitation and women's empowerment. They represent an absolute minimum for any country, the foundation for building more inclusive, more just societies.

New Humanism: Harnessing Change for Common Good

While emphasising the need for creating a just society, Bokova highlighted the role of humanitarian ethics that play a pivotal role in building an inclusive society.

The vision is that of creating a philosophy of new humanism. Adaptation to the immense speed of change must go hand in hand with a re-iteration of enduring values.  Without social inclusion, humanity will not ride the wave of change, it will be overwhelmed by it. Without an ethics of climate change, disastrous consequences of global warming cannot be averted. Without good governance, economic growth cannot deliver all its benefits. The need today is for clearly stated values that guide and drive policies, she stated.

Culture of Inclusion: Addressing Root Causes of Marginalisation in Education

Bokova, while announcing the launch of the 2010 edition of the Education for All Global Monitoring Report at the United Nations in New York, stated that the report warns that education for all is at risk not only because of the economic downturn but because governments in many countries are not doing enough to address the root causes of marginalisation in education. Against this backdrop, the first priority in combating marginalisation is to guarantee equitable access to education to out of school children, female literacy and addressing issues related to exclusion, including caste, language, disability, HIV and AIDS.

Speaking about the launch of a National Mission on Education through ICT by the government of India, she emphasised that India is using ICT in truly original ways to empower marginalised communities and minority groups. UNESCO has worked hand in hand with the stakeholders in a number of these intiatives

Smart B-Schools Survey 2010

A  first in the series of ongoing efforts to track the Information and Communication Technology (ICT) usage patterns, we bring our readers a trend analysis of the extent of technological integration in B-Schools. The report compiles the results of the responses received and gives us an estimate of the overall patterns in technological integration.

17 B-Schools participate in the digital LEARNING sample survey exercise to map the technological integration trends.

The survey was done by randomly selecting 17 B-Schools from across India who have responded to the SMART B-School Survey Questionnaire. Overall parameters used for the study have included technological integration patterns in the administrative functions, course content, IT investments and training programmes.

Read on to find out more…

Technology in Administration

Administrative functioning has been observed to be well integrated with technology in the responding B-Schools.

The use of biometric attendance system is on the rise and most of the Management Schools, who do not yet have the biometric attendance system in place, have expressed their interest in implementing the system in the near future. According to the administrative functionaries, the use of biometric system/ smart cards have helped avoid a lot of manual and paper work and has eased the burden on the administrative staff. Digital tracking of attendance and ready availability of the attendance records to the relevant staff/faculty have helped in maintaining accountability and a transparent administrative process.

More than 90% of the respondents have said that the admission forms of their respective institutes are available online and the admission and selection results, once declared, are also displayed on the website. This has proved to be a boon for out-of-station students do not have to travel to distant places to ascertain their admission status.

Around 50% of the respondents have implemented the system of electronic evaluation of semester and entrance exams. It can be estimated from this that majority of the evaluation processes are done manually by the supervising authority.

ICT Usage in Classroom Discourse

All responding institutes are using digital projectors on a regular basis, although many feel that it is already outdated!

The trend now is move towards the use of Smart Boards and Interactive White Boards for classroom discourse. Even though the poll shows only 38% of the respondents using Interactive White Boards, the adoption of this technology by Management Institutes will be continuous and steady.

Complete digitalisation of course content and online availability of classroom lectures are related concepts and both have seen similar trends, with 30% of the institutes having adopted complete digitalisation.

More than 60% of the respondents have stated that their course content is partially digitalised and that complete digitalisation will be the goal ahead.

ICT Infrastructure

 All the responding institutes have given affirmative responses to the use of PCs, laptops, and workstations for all students, faculty and the administrative staff; as also the provision of LAN and Wi-Fi enabled campus and hostel facilities.

This reflects the dominant and pervasive use of the World Wide Web for research and study activities of the students and faculty.  Most of the academic journals and research papers, relevant to the course content, are available online and graduates remain informed and updated about contemporary developments.

More than 90% of respondents agreed to the use of Web server,
FTP server, e-mail server and other high-end servers/computers while around 70% agreed to the use of Document management server and database server for all departments. and divisions.

Software Tools

Open source software tools have facilitated active and collaborative learning for a wide variety of learners and 38% of the respondents opted for this tool.

However preference has been seen for usage of customised and tailor made software tools since they cater to specific teaching and learning requirements of the students and faculty, with 54% of the respondents opting for the same.

Off-the-shelf training packages vary in quality as well as in the format and media used. However, 46% also prefer off-the-shelf software tools.

ICT Training Programmes

More than 90% of the responding institutes have training programmes to equip the faculty and staff with necessary technological skills.

Training courses have been found to be vital to keep the staff updated with the changing IT development. The faculty, although are seen to be well equipped with ICT skills, the training programmes act as a refresher course.

It is also seen to be a positive trend in the Management Institutes where the administrative staff May show resistance towards adoption of new technologies.

Investments in ICT

Highest capital investment in ICT infrastructure is observed to be in hardware, while recurring investments have mostly taken place in the provision of internet facilities.

It can be noted that Management Institutes in their initial years find themselves investing in hardware capabilities, while gradually the expenditure shifts towards software and e-content. Maintenance and networking costs are the significant investments once the institute is well established.

Widening the Digital Horizons

The study proves that the administrative and academic functions have well used the potential of technology to make activities efficient, user friendly and market driven, although significant more still needs to be incorporated.
Online content provision of Management curriculum is on the rise. Classroom lectures being made available online for students is a trend which is catching up. Completely digitising the course content in Management Institutes will take time, although the demand for the same is strong.

Commercially available University ERP solutions are still not in common use, although awareness of the same is observed to be high. Private vendors are increasingly pushing their products, which shows that there is a great deal of acceptance for ERP solutions. Barring certain immediate barriers preventing the institutes from adopting ERPs, most have expressed their desire to integrate the system in the near future.

Majority of the faculty and students have been technologically savvy. Training requirements are mostly used for upgrading the user group with latest addition to the administrative/curriculum functions.

Thus, the major driving factor that have propelled the process of technological integration in B-Schools have the been the extremely competitive market forces. Churning out management graduates who can match up to the global standards is a pre-requisite for all management institutes. Therefore, binding the rapidly advancing technological innovations into the management education domain is seen as a significant tool for advancing the skills and abilities of management graduates. Use of technology is seen to sharpen the business acumen of the management graduates.

The capital used on ICT infrastructure are observed to be more of an investment  rather than expenditure. This trend is very encouraging,and highlights the growing demand and desire to match up to global B-School standards.

An analysis of the technology trends reflected in the study shows that the there has been a gradual and powerful shift towards integration and assimilation of technology in all aspects of management studies.
The future will see technology at its best in B-Schools. 

List of Participating Institutes

  • Birla Institute of Management Technology, Greater Noida
  • Europe Asia Business School(EABS), Pune
  • Faculty of Management Studies, New Delhi
  • Fortune Institute of International Business, New Delhi
  • IFIM, Bangalore
  • Indian Institute of Foreign Trade (IIFT), New Delhi
  • Indore Management Institute, Indore
  • Inmantec, Ghaziabad
  • Institute of Management Technology (IMT), Ghaziabad
  • International Management Institute, New Delhi
  • Jagan Institute of Management Studies, New Delhi
  • Maharaja Agrasen Institute of Management & Technology, Haryana
  • Management Development Institute (MDI), Gurgaon
  • Novel Institute of Management Studies, Pune
  • Sharda University, Greater Noida
  • Xavier Institute of Management, Bhubaneshwar
  • Xavier Labour Relations Institute, Jamshedpur

Celebrations!!!

The Launch Ceremony

BEGINNING OF A CELEBRATION

In a befitting ceremony on January 20, 2010, digitalLEARNING saw launch of its 50th issue along with a Curtain Raiser of 6th eINDIA 2010 Conference and Exhibition. It was an evening that saw the presence of many eminent personalities at Claridges, New Delhi. It has been a mandate with digitalLEARNING Magazine to provide with a forum where the stakeholders' perspectives and experiences are brought together to benefit all. Disseminating the best practices and suggesting perspectives of importance to policy makers has been on the digitalLEARNING agenda since its inception.

The launch was a celebration to highlight the diverse areas that the magazine has catered to in the past years. The magazine has received contributions from more than 320 authors representing diverse spectrum of the ICT in education community, over the past 50 issues. These contributions were received not only from scholars of high stature but also from different backgrounds and geographical locations. DigitalLEARNING Magazine has received contributions from India, Malaysia, USA, UK, Philippines, China, Thailand, Indonesia, South Africa, Bangladesh, Singapore, China, Pakistan, Canada and Turkey. To add to the list, the magazine received additional contributions from Russia, Israel, Kenya, Ghana, New York and Australia. This showcased the expanding global reach of digitalLEARNING. Not to mention, the response of the diverse audience, who have been overwhelmingly supportive!

FELICITATING CEREMONY

Dr. Ravi Gupta, Executive Director, welcomed the esteemed dignitaries to the launch and the curtain-raiser event. He gave a brief presentation on the journey of digitalLEARNING Magazine so far and opened a round of discussion amongst the eminent panelists, who graced the occasion. Following the introduction and welcome speech, the 50th issue of digitalLEARNING Magazine was launched along with the formal launch of eINDIA 2010 brochures.  The panelists consisted of M P Narayanan, President, Centre for Science Development and Media Studies; Dr. A K  Bakshi, Director, Institute of Life Long Learning; Dr. S S Jena, Chairman, National Institute of Open Schooling (NIOS); Shri Subhash C Khuntia, Joint Secretary, Ministry of Human Resource Development; Prof. V N Rajashekharan Pillai, Vice Chancellor, Indira Gandhi National Open University; Dr. Latha Pillai, Pro-Vice Chancellor, IGNOU; Shakila Shamsu, Advisor-Education, Planning Commission; Amit Gupta, CEO, S.Chand Group; and Dr. Nirmaljeet Singh Kalsi, IAS, Joint Secretary, Government of India, Ministry of Home Affairs.

THE MAGAZINE

Dr. Ravi Gupta, to begin with, requested the panelists to speak about the highlights of digitalLEARNING magazine coverage. Dr. Latha Pillai opined that the digitalLEARNING magazine reaches out to a large number of people, with the issue covering themes across diverse domains related to education and ICT. Amit Gupta mentioned that the magazine and the conferences, i.e., eINDIA and eASiA, represent a fine Public Private Partnership model, which have help perpetuate  awareness. “The reason why I say so is because they represent a diverse variety in an unbiased manner to create awareness,” he added.

Dr. S S Jena stated that his opinion of ICT, earlier, was specifically restricted to Higher Education. With the magazine, he has realised that ICT can be effectively used in other fields including school education and Open Distance Learning (ODL). Shri Subhash C Khuntia congratulated the editorial team of the magazine for the 50th issue. He mentioned that initially, the magazine dealt with a  niche area and that  it had a jittery start. But with the efforts of the team, the magazine has been a success due to the diverse range of content which deals with contemporary issues. The team has persistently worked on the magazine to fill in the voids existing in the country about the ICT awareness, be it in terms of hardware or software. The magazine has two very important processes embedded in itself

IDIOTs in vogue?

We don’t need no education; we don’t need no thought control; no dark sarcasm in the classroom; teacher, leave those kids alone – The Wall by Pink Floyd

Just think if Lata Mangeshkar’s father had not permitted her to sing, or Sachin Tendulkar was restricted from playing cricket. What would they have been doing? It is said that one’s life is all about listening to the heart and chasing own dreams. 3 IDIOTS, the award winning and record breaking film by Rajkumar Hirani and Vidhu Vinod Chopra conveys the message of pursuing dream and education in one’s life.

Demystifying the myths

3 IDIOTS is about three engineering students who believe in ‘I’ll Do It On my Terms’ and that’s what the three characters achieve in life. The film begins with the entry of the three central characters in an elite engineering college where the ‘boys-will-have-fun’ myth is featured in disguise of humour and joke throughout the story telling where the glaring anomalies in our education system has been widely criticised.

“It’s a very well-made film with a message and with a big star. It brings back memories of people’s experience of the education system in India,” says Taran Adarsh, eminent movie reviewer, on the film’s overseas success. The success of ‘3 Idiots’ is just the tip of the iceberg, criticise experts. Though 3 Idiots is thoroughly enjoyable and humorous, the core of the film has fetched criticism on what it says about the future of India’s youth and the “rat race” for joining centres of excellence to study or teach in them.

Every child in our society is not as gifted as Mangeshkar or Tendulkar, and most of the them end up living his father’s dream at an engineering institution or a medical college. In the film, Aamir Khan’s critical argument runs across on our highly institutionalised education system with the underlying message of serious indictment in that. The film also shows a student committing suicide at the beginning raising a pertinent question: Was it suicide or murder?

In the media reports, the director himself revealed that like in ‘3 Idiots’, he had tried hard to convince his father about his desire to pursue film-making. Therefore, according to him, pursuing one’s dreams is very essential, provided it is backed with proper education.

Story and Characters  The THREE IDIOTS ON SCREEN
In the fi lm, the three idiots, Rancchoddas Shyamaldas Chanchad (Aamir Khan), Raju Rastogi (Sharman Joshi) and Farhan Qureshi (R Madhavan), are perfect archetypes of the new age
Indian who is essentially a non-conformist, questioning outmoded given premises, choosing to live life on his own terms and chartering new roads that consciously skirt the rat race due to societal or parental pressure – but refuse to become cogs in the wheel. Naturally, they end up
as the Frostian hero (Robert Frost’s Road Not Taken) who made all the difference to his life, and the world, by taking the road less travelled. The campus here could be any Indian college. Usually a dreaded professor, referred to by his initials or acronym, walks around to dry you out of any interest in learning. Rancho points out India’s education system as competitive, high-prssure, rote-heavy, illogical and almost cruel and tutors the audiences through the
messages guiding his friends that says one should follow his heart’s calling if they want to make a difference, having a choice to spend an entire life doing what he likes. The message is no less relevant for the metropolitan youth who are crippled by a despotic disregard for their natural creativity and run after Engineering and medicine like Raju and Farhan who enter the elite engineering college, only to be taught through books and classrooms and not the lessons of life. Not surprisingly, this rote-learning, even from India’s best institutions, produces more of a bureaucracy to serve the corporate and fi nancial sector, rather than producing original thinkers. In the fi lm Sharman Joshi’s character Raju represents the lonely hope for lower income group India, craving only for professional degrees, preferably engineering, to support his family. Madhavan as the third ‘idiot’, who  wanted to be a wildlife photographer takes admission into Imperial College of Engineering, which for him and many
others in this country is a ticket to “neighbour’s envy, parent’s pride” territory. Principal Viru Sahastrabuddhe known as Virus, venerating the cuckoo whose life begins with murder, denotes the high level of stress and competition, to reach the top. He praises students like Chatur (Omi) who end up as conformists for becoming successful, portraying the likes
of the eventual winners.
INDIAN EDUCATION TODAY  – WHAT SAYS 3 IDIOTS
3 IDIOTS belongs to everyone. On the whole, the fi lm has tremendous youth appeal and feel-good factor to work in a big way in delivering the underlying message to our social system. Idiot 1 – Education System: Which is mainly performance-oriented with its
focus on scoring high marks and too much of emphasis on examinations forcing students to learn by rote rather than encouraging depth understanding. In the fi lm Rancho (Aamir Khan) goes beyond the book to gain mastery. Idiot 2 – Teachers: Faculty-led fi xed curriculum based pedagogy where the teacher gives no room to the students to convey originality. Boman Irani as Viru Sahastrabuddhe portrays it.  Idiot 3 – Parents: They pressurise children to take up courses according to their own choice rather than their child’s. In the fi lm the Quereshis and the poorer Rastogis portrays typical Indian parents.

THE EFFECT
In an elective course called ‘Learning What is Not Taught’ the faculty at the Indian Institute of Management Ahmedabad (IIMA) decided to follow 3 Idiots, adopting the line of teaching
students to learn about life from beyond the textbooks and curriculum. According to media reports, Executive Director of Tata Sons Ltd R Gopalakrishnan, the lead faculty of LNWT says, “What the students learn in the classrooms is only the beginning of learning. The rest of the lessons are to be learnt from what life teaches them.” According to a report by Hindustan
Times, 3 Idiots also triggers attention in some institutions in Punjab. Some of the dialogues of Rancho and their purpose have been rephrased as remarks on answer sheets of postgraduate students in a Ludhiana college. “Education is the ultimate objective,” and “learning to apply
theoretical knowledge is essential” are some of those remarks. At a Government Primary School in Ludhiana, teacher Ravinder Kaur convinced her colleagues to contribute Rs 500 each to install audiovisual aids in the classroom. A.P. Singh, who teaches mathematics
at Malwa Central College of Education in Ludhiana, has started giving good marks to students who had reproduced what they had excerpted from textbooks acknowledging the students’ effort.
PERCEPTION AND REALITY
The indifferent assembly-line approach of our current education is not enabling students to cope up in the world and that is what the 3 idiots’ message says. Because education is always developing one’s mind and soul and not just only learning by rote, conveys the fi lm.

But there are winds from opposite direction as well. According to Sagarika Ghose, eminent columnist and journalist, the fi lm is perhaps a better refl ection of the vast number of engineering colleges mushrooming across India, which are indeed soul-less factories where real education is substituted for cramming. According to her, the fi lm establishes that
unless one is a naturally gifted scientifi c enius like Ranchordas Chanchad, there’s no point wasting time with your books. Then one is better off singing songs or becoming a wildlife photographer. “If we continue to lose our minds over fi lms like 3 Idiots, we will soon become
a nation of idiots and will have to hire foreign brains to do our thinking for us because we will be wallowing in hatred of the system and escapist pleasure. Do we want to bring up children on the notion that the education system is idiotic and  deserves to be screwed?” argues Ghose
in her column. Criticisms are there that ‘Three Idiots’ encourages to throw away books and
whose central message is “the education system sucks”, “we learn nothing at our centres of excellence” and “teachers are unable to teach and only want to ruin students lives,” saying that the fi lm is dangerously juvenile. Of course, there is a need for reform. Of course, there is a need to urgently relieve the pressure and strain – The pressure that comes from the huge number of students applying for too few IITs, too few medical colleges and too few quality
universities and the diabolical teachers and emotionally blackmailing parents. herefore, there is a need to relook at our education system, ensure that parents do not pressurise children. But in the pursuit of educational reform, the standards of excellence should neither
be compromised upon nor should we engage in an escapist fantasy and convince ourselves that education does not matter. In the fi lm as depicted, Rancho was a genius. But in reality every student is not genius, there is no short cuts for them in excellence for higher education.
Everything said and done, there is no denying the fact that the Indian education system as it stands today does not adequately equip the students to ask “why – what – where – when?”. It
teaches students how to answer well but in today’s complex world, asking the rightquestions is of paramount importance.  Given a problem, we can solve it very well but when it comes to identifying a problem, even students from premier institutes lag behind. The education  system needs to correct that. Also, inline  ith the fact “everyone is not a genius”, it is also equally true that “everyone does not need to get into an IIT”. There should be other rewarding avenues identifi ed for the masses who are “non-genius”. Meaningful vocational training coupled with an acceptance by the society which could only stem from dignity of labour
would go a long way in making the masses idolise idiots. This is particularly true for a country like India where the job market is unable to adequately reward even the highest degree in general education, a Ph.D.

Management Education Trends

What, according to you, are the emerging trends in Professional Management Education in India, as we move towards a knowledge economy? Have students been interested in pursuing research after completing their course?

Research Trends in Management Education: Renewed Emphasis on Holistic Approach

Prof Kuriakose Mamkootam, Dean, Faculty of Management Studies (FMS), Delhi University

The research undertaken by the faculty at FMS is largely in their own primary background such as Sociology, Commerce, Finance and related areas. Management is an interdisciplinary subject and therefore research topics vary accordingly. Corporate governance, poverty alleviation, entrepreneurship, and various kinds of health care systems are some of the few areas of research.”

The trend in management education is moving towards a holistic approach, which not just focuses on profit maximisation. The empahasis is to locate business in a larger societal context. Myriad stakeholder perspectives, and not just that of the investors, are to be taken into consideration. Therefore, issues like Corporate Social Responsibility, Corporate Governance, Work-life Balance are the emerging areas which business education has to adjust to sooner than later. 

From the curriculum perspective, changes occurring in the industry would also reflect in the course content. The attempt is to make the curriculum relevant and contemporary. We are in the process of revising the syllabus thereby incorporating these changes.

With regard to students' interest in research, very few pursue research immediately after completion of their course. The salary packages are quiet enticing, and it is difficult to retain students for the same. Usually, some of the students work for a few years, gather experience and  come back to pursue academics and research.”

Prof B S Sahay, Director, Management Development Institute (MDI)

“Management education in India needs to consciously focus on maintaining excellence and quality. The mushrooming number of business schools with proper accreditation is a positive aspect, although teaching standards have to be maintained.

However, one of the disturbing trends has been the decline in the ranking of management education. The World Economic Forum Report 2007, on management education in India, ranked it at 8th position. By 2008, it came down to 12th position. 2009 saw further decline in the ranking. This trend has to be arrested, and therefore, quality education in management is crucial.

The younger management graduates should also be encouraged to pursue academics to meet the dearth in the number of teaching faculty.”

Dr H. Chaturvedi, Director, Birla Institute of Management Technology (BIMTECH)

“The recent developments in the world economy have had major influence on the trends in management education. There is a renewed emphasis on business ethics. The focus is now heavily on key areas including Business Ethics, Corporate Social Responsibility, Corporate Governance, and Sustainable Development. Some of the new areas that have emerged include: Management of business during recession or slowdown; Management of risks arising out of national and international relations; Entrepreneurship; Micro-Enterprise and Micro-Finance; Micro-Insurance; and Social Entrepreneurship.

Most of the students are interested in taking up lucrative jobs after they finish their course, and it is difficult to bring them towards academics. However, last year, owing to the economic slowdown and the dearth of campus placements, we had started the Research Fellowships programme. Seven students had enrolled in the programme and are pursuing  PhD and also earning a stipend. 

Management is an inter-disciplinary field and the research areas vary according to the area and interest of students.”

The Management Development Programmes have been offering significant expertise in different functional and cross-functional areas of business management. Could you elaborate on these training programmes?

Developing Industry Academia Interface through Management Development Programmes

Prof B S Sahay, Director, Management Development Institute (MDI)

“MDI's educational programmes attempt to help executives in broadening their understanding and improving their skills to prepare them to face the challenges at higher positions. More than 100 Management Development Programmes every year of varying duration are conducted. The structure focus is on the current areas of interest to executives at the senior, middle, or junior management levels. While the programmes provide inputs to fill knowledge gaps, the emphasis is also on broadening the horizons of participants through case studies, business games, role-plays and exercises.

Interaction with experienced faculty and fellow participants provide new insights and help crystallize concepts to enhance the thinking process for better quality decision-making.

The Advanced Management Programme (AMP) focuses on examining strategic issues – both functional as well as cross-functional – that leaders need to deal with in their quest for creating successful, globalised organisations.

The Quality Improvement Programme is for the faculty members of AICTE recognised business management institutes. The Government of India launched the Quality Improvement Programme in the year 1970. One of the main objectives of the programme is to upgrade the expertise and capabilities of the faculty members of the degree level institutions in the country.”

Dr H. Chaturvedi, Director, Birla Institute of Management Technology (BIMTECH)

“While continuously striving to raise our educational standards BIMTECH has been evolving and developing new skills and teaching & training methodology. Based on this strength, BIMTECH is offering these Management Development Programmes for the working executives. BIMTECH team has been designing and conducting custom designed training modules on industry specific requirements. Towards this, BIMTECH team undertakes a detailed training need assessment at the site of the requesting organisation. Based on the training needs as established by the assessment, appropriate training schedules are prepared.

In addition to the in-house resources available at BIMTECH, we also associate industry experts in specified functional and operational areas to conduct the programmes, which meet the customer's specific needs and requirements. BIMTECH has, in the recent past conducted more than 60 such in-house programmes for organisations like State Trading Corporation (STC), Gujarat Cooperative Milk Marketing Federation (GCMMF) and many others.

There are specific training programmes we have been offering to the industry, which includes Green Business, attended by 21 countries.

We have designed a unique programme for inclusive marketing in collaboration with MART, a leading consulting agency in rural marketing, with the objective of disseminating entrepreneurship skills among the rural and urban poor.

We are trying to integrate technology with sustainable development, and we are the first B-school to launch an MBA for sustainable development.”

Dr Anwar Ali, Director, Institute of Management Technology (IMT), Ghaziabad

“IMT, Ghaziabad offers management development programmes in different areas of management focusing on the twin objectives of broadening the horizon of thinking and strengthening the skills of the practicing managers and developing industry academician interface.

Our MDP's are designed and executed to broaden the horizon of thinking and strengthening skills of the practicing managers.
Programmes are offered in diverse functional areas.

Participants gain valuable insights on the subject through participation in classroom activities and interaction with other participants in the group.

Looking at the ever-increasing need for such programmes, IMT decided to set up a separate MDC building dedicated to the MDP programmes. The institute has in-house experienced and learned training facilitators in the field of HRD Management, Financial Management, Operations Management, Marketing Management, Information Technology and Strategic Decision  Making etc.

MDP & Consultancy has remained a major focus area in the last year. The MDP & Research Centre has a dedicated facility of 3 ultra-modern, state-of-the-art class rooms for conducting programmes and a MDP hostel for offering residential programmes.

Some of the list of companies for whom programmes have been conducted by IMT inlcude NTPC Ltd. , Alstom Power, Steel Authority of India, Planning Commission, Cyber Media etc.”

Collaborative and exchange programmes with various institutions in India and abroad have facilitated inter-cultural knowledge sharing and promoted greater regional understanding. Our readers would like to know more about the same.

Academic Collaborations: Advantage students and faculty

Dr Anwar Ali, Director, Institute of Management Technology (IMT), Ghaziabad

“IMT Ghaziabad is one of the prestigious institutions to have signed the Erasmus Mundus 2009-2013 which aims at excellence in quality and international cooperation between European and other countries.The objective of the ERASMUS programme is to encourage and support academic mobility of higher education students and teachers within the European Union and other countries. The ERASMUS programme aims to improve the quality and increase the amount of multilateral cooperation between higher education institutions and enterprises and to spread innovation and new pedagogic practice and supports to developing closer links between universities.

Thus, this programme would enable the students and faculty at IMT to avail scholarships and grants for their research and academic exchange programmes. Furthermore, it would open a window of opportunities due to the alliances with a number of prestigious institutes in Europe. We are working on the execution, implementation and research opportunities through this arrangement.

This initiative further reiterates our commitment to strive to keep up the quality of our academic collaborations by ensuring quality partnerships that would help in value addition to the students and faculty at IMT. It would definitely add an international flavour in all our academic endeavors henceforth.”

Prof Mamkootam, Dean, Faculty of Management Studies (FMS), Delhi University

“We have had faculty exchange programmes for many years and our first lot of professors were trained in Harvard and Cornell. This scheme was revised in the eighties, when we started sending the faculty to universities in Europe. For the last two years we have again started sending our faculty to Harvard for short term training programmes.

The world for which the MBA's are preparing is multicultural and multinational. Keeping this in mind, the FMS has given its students an opening to develop and apply functional, management and cross-cultural skills and concepts in global business contexts. FMS has a rich history of collaborations with institutions around the world.

As far as students are concerned, we are exploring the possibility of developing the exchange programmes further. Through Universita 21, we have entered into an MoU with 21 universities across the world. We are exploring the possibility of sending our students to these Universitites for a semester.”

Dr H. Chaturvedi, Director, Birla Institute of Management Technology (BIMTECH)

“BIMTECH is one of the few business schools which started  the student exchange progamme as an integral part of the education and exposure process for students. MINT B-School 2008 methodology ranked BIMTECH in the top 10 in India and 4th in private business schools on international collaborations. The student and faculty exchange programmes are key to our success and growth. Few of our International partnerships include Royal Melbourne Institute of Technology (Australia), Erasmus University (Netherlands), Chartered International Institute (UK), Philadelhia University (USA).

Our National partnerships include TCS ( Delhi), Bombay Stock Exchange (Mumbai), Mysore University (Mysore), Reliance World (Mumbai).” 

Management Institutes Speak

Faculty of Management Studies (FMS), Delhi University

The FMS Information Technology Group seeks to keep the institute at the forefront of technology applications in management education.

According to Prof Mamkootam, Dean, FMS, “Technology is an integral part of the management education at the Faculty of Management Studies. Right from the admission process, significant amount of  technology is used to include the online registrations, and payment and evaluation processes during  admissions. From this year we have invited applications in the OMR format, which is then digitally scanned to generate roll numbers and  admit cards.

In classrooms,  diverse forms of technology are used for teaching and learning. Also every student has a laptop and lot of the course  material is sent through electronic mail. Classrooms have transformed to a great extent under the influence of technology.  Most of the presentations are through LCD projectors and majority of the course content is available online.  Online journals are used by students through various platforms. Videoconferencing is used not so much for teaching but for placements.”

USP: The admission results of the students are processed technologically. During the second level of selection, i.e,  through group discussions and interviews, the scores are tracked digitally and FMS  brings out the results within two hours after the completion of the last interview. Within three hours the results are displayed on the website. No other management  institute does this in India, adds Prof Mamkootam

Management Development Institute (MDI), gurgaon

“We have been using IT ever since the founding years of MDI. Technology has been integrated into all aspects of the course content to include quizzes, presentations, examination and evaluation systems and all administrative activities,” says Prof. B S Sahay, Director, MDI.

For examination purposes, every teacher prepares a database of around 100 questions thereby ensuring that each student gets a unique set of question papers. The evaluation process is done immediately after the examination and the results are declared. 

Classroom lectures and presentations are uploaded by the teacher online, which is then accessible by students and supervising authorities. Accountability and transparency in teaching procedure is maintained through this process, and it also ensures that students have access to relevant course material.

“We have a state of the art computer lab and server room, computers are from dell, the campus is completely wi-fi enabled, including the faculty houses and hostels, with 16 MBPS connectivity. Student feedback system has been put in place to ensure that students understand the course content. Online library portals, databases and magazines are being used. The library is also computerised with databases being available on the net,” adds Prof. Sahay.

USP: For attendance records, a time clock is set for teachers and students, ensuring that all reach their classes on time. Attendance is not registered for those who are late, thereby maintaining punctuality and accountability. All administrative matters including leaves, attendance, salaries, PF accounts, transport bookings are done online. Every staff member can access their records online in these matters. The institute website is being updated with the latest in technology. Online Learning and Teaching (OLT) provides a means to students to access and view grades, online feedback, selection of electives and attendance.


The rapid development of Information and Communication Technologies (ICTs) and the move towards more knowledge-intensive, interdependent and internationalised societies have created new challenges and opportunities for the design and delivery of education in India.


Xavier Labour Relations Institute (XLRI), Jamshedpur

XLRI Jamshedpur has contributed in developing managerial competence among the pupils through acquisition of specialised knowledge and skills.

The role that Information and Communication Technology (ICT)has played in supporting the delivery of relevant managerial skills to its students has been significant.

Fr Abraham, Director, XLRI, states, “We have very good state of the art, high speed LAN  with a high bandwidth for Internet access from two ISPs. Course material, course schedule, leave records, MDP scheduling, admission-related activity, accounts, etc. can be done using this LAN.  We have developed an in-house application

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