AIMC recognised among the best mass media colleges in India for excellence in media education The Intersection of Legacy and Leadership in Media Education

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June 2, 2025

In a world driven by narratives, visuals, and digital conversations, Apeejay Institute of Mass Communication (AIMC), Dwarka, New Delhi stands as a beacon of excellence, shaping the next generation of storytellers, journalists, and media visionaries. For over two decades, AIMC has not only kept pace with the media revolution but has often been ahead of the curve, setting standards that others aspire to match.

Recognised Among the Best Mass Communication Colleges in India

Consistently ranked No. 1 in Delhi for five consecutive years, AIMC has earned its place among the best mass communication colleges in India. From winning the Platinum Icon Award to being conferred with the Best Media Institute in North India. AIMC’s excellence is consistently recognised by top educational institutions and media surveys.

These accolades are not merely rankings — they are a reflection of AIMC’s deep industry engagement, robust academic vision, and unwavering commitment to student success.

Founded on Vision, Grown with Purpose

Established in 2003 under the visionary leadership of Mrs. Sushma Paul Berlia, Chairman, Apeejay Education, AIMC was conceived as more than an institute — it was designed to be a catalyst for transformation. Today, AIMC is synonymous with credibility, career-readiness, and cutting-edge pedagogy in the media landscape.

Curriculum That Mirrors Industry, Shapes Leaders

AIMC’s programs aren’t theoretical ivory towers. Every course is crafted with precision to mirror the realities of the media industry — from the newsroom and the edit bay to campaign strategy and content innovation. Whether it’s journalism, advertising, PR, digital media, content creation, or television production, AIMC offers an ecosystem where students learn by doing, thinking, failing, and rising — much like the real world they’re preparing to enter.

Industry-relevant tools such as Adobe Creative Suite, Final Cut Pro, Mac Studios, and drone-based visual storytelling are integrated into the learning experience from day one. Niche subjects like OTT Management, Data Management and Backpack Journalism are included in the curriculum and teaching practices.

Faculty That Inspires, Mentors That Guide

The real hallmark of AIMC lies in its human capital. Led by Director Prof. Sajal Mukherjee, an acclaimed media strategist and academician, the faculty includes some of the finest minds from journalism, filmmaking, public relations, digital content, and brand communications. These are mentors who bring industry intensity into classrooms and prepare students not just for jobs, but for leadership roles.

Proven Placement Success

AIMC’s alumni speak for themselves. From leading newsrooms to global communication giants, AIMC graduates are driving change and commanding respect. This robust placement record is not by accident — it’s the outcome of rigorous training, professional mentoring, and real-world readiness.

Flagship Initiatives Shaping Future Media Leaders

AIMC’s emphasis on experiential learning is reflected in its hallmark courses and events. The 21-day Industry cum Academic Orientation familiarizes students with the ground realities of the media world through interactions with media professionals, thinkers and leaders. The International We Care Film Festival, organized in association with UNESCO and the UN Information Centre, is dedicated to disability rights and inclusion. Media Chaupal, Brand Culture Gully, Meet the Author, and Meet the Filmmaker are some of the events that give students different spaces to interact with issues of the real world, creativity, and inter-disciplinary thinking. Special Lecture Series and the in-house journal AIMC Byline further endorse AIMC as a complete media education campus. These initiatives help develop critical thinking and an independent thought process amongst students, making them highly skilled and emotionally intelligent media professionals

Infrastructure That Powers Ideas

AIMC differentiates itself from most others due to its unparalleled infrastructure. The institute boasts a High Definition Television Studio set up for multi-camera shoots, a fully equipped Radio Studio, and Photography Studio. A Press Room dedicated to the craft of press conferences, Video Editing suites, and Advertising Labs that house Adobe Creative Suite that make the students proficient with state-of-the-art tools. The institute also has a Drone and Mac Studios. Smart classrooms, large amphitheater, 500-seater auditorium, and state-of-the-art conference hall provide the backdrop for a thriving learning environment. The24*7 digital library boasts an invaluable collection of audio-visual materials, journals and national and international authors.

A Launchpad for the Visionaries of Tomorrow

If you aspire to shape public discourse, influence opinion, create content that moves minds, and build a career that resonates across platforms — AIMC is where it begins. As one of the best mass communication colleges in India, AIMC combines academic depth with practical breadth, creating graduates who are ready for everything the modern media world demands — and more.

Admissions Now Open

Take the first step towards a fulfilling and future-proof career in media. Visit www.apeejay.edu/aimc or call +91-9910-222-777.

Be curious. Be creative. Be AIMC.
Where voices rise, and stories begin.

Imarticus Learning acquires MyCaptain for Rs 50 Crore

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Kaanchi Chawla

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May 30, 2025

Imarticus Learning has acquired edtech startup MyCaptain for Rs 50 crore (around $6 million) in a major move to scale its presence in the non-tech career education space, professional education firm. This marks the fourth acquisition for Imarticus in the last four years, enhancing its workforce to over 850 professionals and strengthening its leadership with entrepreneurial talent from MyCaptain’s founding team.

Launched in 2016 by Mohammed Zeeshan, Sameer Ramesh, and Ruhan Naqash, MyCaptain is known for enabling students to explore unconventional career paths through mentorship by young achievers in creative and entrepreneurial domains. With a footprint in over 1,500 college campuses, MyCaptain’s user base is largely drawn from tier 2 and 3 cities—making up 60% of its customer segment—and 80% of its learners are focused on creative and startup-driven careers.

Backed by investors like Ankur Capital, Inflection Point Ventures, Firstport Ventures, and the Singapore Angel Network, MyCaptain had secured $4.7 million in funding and achieved Rs 27 crore in revenue last year, reaching EBITDA breakeven.

This acquisition allows Imarticus Learning to integrate MyCaptain’s popular employability bootcamps in fast-growing fields such as Digital Marketing, Design, and Content Creation across its 20+ physical learning centers in over 16 cities. It further aligns with Imarticus’ vision to expand deeper into tier 2 and tier 3 markets, with a goal to empower 5 million learners in the next three years.

Also Read: UPSC introduces Aadhaar-Based Registration with new portal

Imarticus’ earlier strategic takeovers include Hero Mindmine in 2023, game-based learning startup StratOnBoard in 2022, and social learning platform Eckovation in 2021.

Speaking on the latest acquisition, Nikhil Barshikar, Founder and CEO of Imarticus Learning, stated, “Our past acquisitions allowed us to diversify and adapt to learner needs. With MyCaptain, we’re going beyond tech to make non-traditional careers more accessible, especially in emerging cities.”

Apeejay School of Management Excels in the Times B-School Rankings 2025

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digitalLEARNING Network

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May 29, 2025

Apeejay School of Management (ASM) celebrates its remarkable achievements and dedication to academic excellence, securing distinguished positions in the Times B-School Ranking Survey 2025. Renowned for its robust programs and transformative education, ASM continues to set benchmarks among PGDM institutes in Delhi and beyond.

Prestigious Rankings

ASM’s consistent performance reaffirms its status as one of the top private MBA colleges in Delhi NCR. The latest rankings place ASM as follows:

3rd among the Top 20 Private Business Schools in North India
7th among the Top 50 Private Business Institutes in India
12th among the Top 100 Business Schools (private & government)

These achievements underscore ASM’s commitment to shaping professionals ready to excel in today’s dynamic business landscape.

Recent Awards & Recognition

In addition to its Times B-School Rankings, Apeejay School of Management has added another feather to its cap by being honoured in the Education World Indian Higher Education Rankings 2025–26 under two prestigious categories:

Exemplary Researcher of the Year
Best Institute for Providing Industry-Relevant Program

These accolades are a testament to ASM’s visionary leadership, industry-aligned curriculum, and focus on innovation and research.

Cutting-Edge PGDM Program (equivalent to MBA by AIU)

ASM offers a thoughtfully designed PGDM Program (equivalent to an MBA by the Association of Indian Universities) tailored to bridge the gap between theoretical concepts and practical applications. With a vision to create industry-ready experts, our programs equip students with the skills and knowledge required to succeed in challenging, fast-paced environments. Whether you are looking for a PGDM institute in Delhi or exploring opportunities at MBA colleges in Delhi NCR, Apeejay School of Management sets itself apart with a curriculum deeply rooted in experiential learning, fostering practical insights and industry readiness.

Discover how ASM’s program can help you unlock your potential by visiting the following page:

ASM’s PGDM Program (Equivalent to MBA by AIU)

AIU Recognition – PGDM Equivalent to MBA

The Post Graduate Diploma in Management (PGDM) offered by Apeejay School of Management (ASM) is officially recognised as equivalent to an MBA by the Association of Indian Universities (AIU). This recognition adds strong academic value to the program and opens doors to:

Higher education opportunities in India and abroad
Enhanced career prospects across industries
Global acceptance of the qualification

The AIU, a national-level authority, evaluates and certifies academic programs for equivalence. Its endorsement affirms the academic excellence of ASM’s PGDM program, making it a trusted and valuable qualification for students aiming for global success.

Advanced Academic Infrastructure

Strategically located in the capital’s vibrant educational hub, ASM boasts a campus equipped with state-of-the-art facilities. From cutting-edge classrooms to a resource-rich library, everything at ASM is designed to inspire learning and foster collaboration. If you’re looking for management colleges in Delhi that blend academic excellence with modern amenities, ASM delivers an unparalleled learning environment.

Global Exposure for Future Leaders

At ASM, education transcends classroom boundaries. With opportunities for global exposure, collaboration with international institutions, and comprehensive experiential learning programs, students gain valuable insights into international markets while retaining a strong foundation in local business practices. ASM takes pride in providing a top-tier PGDM program (equivalent to MBA by AIU) in Delhi, offering a unique blend of global and regional expertise.

Unmatched Career Opportunities

ASM’s stellar placement record is a testament to its commitment to student success. Partnering with leading organisations, the institution ensures graduates are industry-ready. The support of a vast network of recruiters further solidifies ASM’s reputation as a top choice among management colleges in Delhi NCR for career growth and advancement.

Elevate Your Future with ASM

Apeejay School of Management is committed to advancing its mission to empower individuals with world-class education, innovative learning experiences, and career-defining opportunities. Ranked among the best private MBA colleges in Delhi, ASM is your ideal partner for success in a competitive business environment.

Take the decisive step toward your future today. Explore our programs, stay updated on our rankings, and discover why ASM leads the way in management education.

Learn more at ASM Admissions.

or

Enroll Now at https://application.apeejay.edu/higher-edu/login/asm

In case of further doubts or queries you can also reach out to us directly via

Email: asm.dwk.del@apeejay.edu

Phone No.: +91-9560-222-999

Choose Apeejay School of Management – where excellence meets opportunity.

UPSC introduces Aadhaar-Based Registration with new portal

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Kaanchi Chawla

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May 29, 2025

The Union Public Service Commission (UPSC) has introduced a newly upgraded registration portal, streamlining the application process by integrating Aadhaar-based authentication. This move is aimed at enhancing the verification process and improving ease of access for candidates appearing in UPSC exams.

In an official notification released on Wednesday, the commission emphasized that applicants are strongly encouraged to use their Aadhaar card as the primary identity document while completing the Universal Application process. This step will allow for faster verification, hassle-free exam centre access, and a permanent, unified identity record for all future UPSC examinations.

“Candidates are advised to register using Aadhaar for seamless authentication and quicker identity verification,” reads the UPSC directive.

Under the new system, uploading identity documents is mandatory, and Aadhaar is now the preferred method of identification. However, candidates who do not wish to use Aadhaar can still submit another valid photo ID for the registration process.

Also Read: India to host 15 foreign university campuses this academic year

The UPSC has also clarified that the previously used One-Time Registration (OTR) module is now obsolete and will no longer be in use. All new applicants must register through the upgraded portal.

This major digital upgrade aligns with the government’s push for digital inclusion and transparency in public service recruitment processes.

Why schools need structured assessments in the foundational stage – The missing link in NEP 2020

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Kaanchi Chawla

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May 28, 2025

A National Vision, A Local Challenge

India’s National Education Policy (NEP 2020) and the NIPUN Bharat Mission have set an ambitious but essential target: Ensure that every child in the country achieves Foundational Literacy and Numeracy (FLN) by Grade 2.

It is a visionary goal, but one that many schools are still struggling to implement meaningfully on the ground.

While curriculum changes and play-based activities have begun, one key element remains largely missing: a structured, joyful, multi-level assessment framework to monitor, celebrate and reinforce foundational learning.

The Foundational Stage – Too Critical to Leave Unmeasured

The NEP defines the Foundational Stage as covering children aged 3 to 8 (Nursery to Grade 2). Research confirms that these years represent the most sensitive period in brain development, with long-term impacts on language, logic, reasoning, emotional stability and lifelong learning capacity.

Yet, most schools still rely on unstructured worksheets or rote tasks that miss the bigger goal. They should be aware of the right direction.

The truth is:

FLN milestones are difficult to track informally.
Parent engagement drops when learning isn’t visible.
Teachers lack tools that both assess and excite.
Recognition is rare, though it’s deeply motivating at this age.

We urgently need NEP-aligned assessments that are low-stress, high-engagement, and capable of spanning schools across diverse geographies.

What Structured Assessment Can Look Like in Early Years

A good foundational assessment system should:

Be visual, activity-based and developmentally appropriate
Include oral and pictorial tasks instead of text-heavy formats
Cover core FLN areas: Vocabulary, comprehension, phonics, number sense, spatial awareness
Include life-awareness and cultural contexts (as NEP 2020 recommends)
Allow multiple stages of progression to show growth: school → interschool → State → National
Celebrate effort, not just performance

In short, it should look less like an exam and more like a celebration of learning.

The Olympiad Model — Reimagined for Early Learners

Traditionally, Olympiads were meant for high-achieving students in upper grades. But that’s changing.

Across India, a new wave of NEP-aligned assessment is emerging, including age-appropriate Olympiads that cover:

Mathematics: Counting, patterns, shapes
Science: Senses, the body, environment
English: Phonics, vocabulary, picture-based comprehension
Humanities: Daily life, communities, culture
Heritage: Indian festivals, stories, mythology

Some of these programs are multi-level, low-pressure, and designed by educators with deep Olympiad experience, like the one at https://preschoololympiad.com. They offer a seamless bridge between learning and visible achievement, with full school support and parental involvement.

What Schools Can Do Next

School leaders don’t need to reinvent the wheel.

They can now tap into ready-to-use, NEP-compliant Olympiad formats that reinforce classroom teaching, involve parents, train teachers and track foundational learning — without burdening staff or disrupting the school calendar.

Participation in such frameworks shows alignment with national goals and positions the school as a forward-looking institution committed to real learning, not just reporting.

Also Read: AI and Edtech as catalysts for Educational Transformation in India

Finally, A Call to Action

NEP 2020 and NIPUN Bharat have given schools a clear direction. But direction needs tools.

Foundational assessments can no longer be informal, inconsistent or invisible. With thoughtful, joyful, structured assessments designed specifically for early learners, schools can finally bridge the gap between vision and action.

As the foundational decade of education begins to transform, let your school be among those who lead, not follow.

For more on implementing NEP-aligned Olympiads in your school, reach out to initiatives like the Preschool Olympiad project.

India to host 15 foreign university campuses this academic year

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Kaanchi Chawla

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May 28, 2025

Union Education Minister Dharmendra Pradhan announced that 15 foreign universities are set to open campuses in India by the end of this academic year, with a particular emphasis on STEMB disciplines — Science, Technology, Engineering, Mathematics, and Business.

Speaking at a formal ceremony in New Delhi, Pradhan highlighted the growing global interest in India’s education sector under the framework of the UGC (Setting Up and Operation of Campuses of Foreign Higher Educational Institutions in India) Regulations, 2023. These regulations are designed to streamline and encourage the entry of reputed international institutions into the Indian academic ecosystem.

While the University of Liverpool recently received its Letter of Intent (LoI) to set up a campus in Bengaluru, it is part of a broader trend that includes multiple globally recognized universities preparing to launch operations across the country. The University of Southampton was the first to receive an LoI under these guidelines last year.

Also Read: University of Liverpool to launch Bengaluru campus by 2026

Pradhan emphasized that these developments are vital to the successful implementation of the National Education Policy (NEP) 2020. “To realize the vision of Viksit Bharat by 2047, the NEP must be implemented in letter and spirit,” he said. “Global partnerships and the presence of foreign institutions will help create rooted yet futuristic educational opportunities and foster global citizens.”

The move is expected to significantly boost India’s academic standards and offer students access to global curricula and research opportunities without the need to go abroad.

GyanDhan nears $6 million funding to accelerate Ed-Fintech growth

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Kaanchi Chawla

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May 28, 2025

Education financing platform GyanDhan is set to close a fresh funding round of nearly USD 6 million (approx. INR 50.92 crore), reinforcing investor confidence in India’s growing ed-fintech sector. The round is being co-led by edtech infrastructure provider Classplus and venture capital firm Pravega Ventures.

Regulatory filings show Classplus has already infused INR 20 crore (~USD 2.33 million), while Pravega Ventures has invested INR 10 crore (~USD 1.16 million). The remaining USD 2.5 million is expected to be secured shortly. Upon completion, GyanDhan’s post-money valuation is projected to fall between USD 15 million to USD 20 million (roughly INR 170 crore).

The round also sees undisclosed participation from existing investors, signaling sustained backing for GyanDhan’s mission to democratize education finance in India.

Founded in 2015 by Ankit Mehra and Jainesh Sinha, GyanDhan operates as a digital education loan marketplace connecting students with over 15 partner banks and NBFCs. Headquartered in New Delhi, it facilitates both domestic and overseas education loans.

In a strategic move, GyanDhan launched its own licensed NBFC in 2021, expanding into direct lending. It also offers a SaaS platform tailored for education consultants, widening its reach across the ed-fintech value chain.

As of 2025, the company has originated loans worth INR 7,000 crore (~USD 840 million) and has built a physical footprint in over 30 cities. In FY24, GyanDhan reported INR 21.4 crore in revenue and INR 1.36 crore in net profit.

Classplus, known for its digital solutions for coaching institutes and educators, has been actively expanding its education portfolio, which includes stakes in Gyanlive and Testbook. Meanwhile, Pravega Ventures continues to double down on education-focused startups, with prior investments in firms like GrayQuest and GreyAtom.

GyanDhan’s early backers include Gray Matters Capital, Sundaram Finance, and angel investors such as Satyen Kothari, Paula Mariwala, and Pravin Gandhi—underscoring the platform’s broad appeal across investor segments.

The funding comes amid a bullish outlook for India’s edtech and education finance sector. PhysicsWallah has filed for a massive INR 4,600 crore IPO, and Credila Financial Services recently received SEBI approval to raise INR 5,000 crore via public markets.

With education increasingly becoming a digital-first aspiration in India, GyanDhan’s latest capital infusion is expected to drive product development, strengthen tech capabilities, and deepen partnerships across the education financing ecosystem.

University of Liverpool to launch Bengaluru campus by 2026

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Kaanchi Chawla

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May 27, 2025

In a significant leap toward internationalising India’s higher education landscape, Union Minister for Education Shri Dharmendra Pradhan presided over the Letter of Intent (LoI) handover ceremony to the University of Liverpool in New Delhi. This marks the second LoI granted under the UGC’s 2023 regulations for foreign higher educational institutions to set up campuses in India, reinforcing the country’s growing reputation as a trusted global education partner.

The LoI was presented in the presence of key dignitaries, including British High Commissioner to India Ms. Lindy Cameron, UGC Interim Chair Dr. Vineet Joshi, and top leadership from the University of Liverpool, including Vice-Chancellor Prof. Tim Jones and Pro-Vice-Chancellor Prof. Tariq Ali. Representatives from the Ministry of External Affairs, the Ministry of Education, and other stakeholders also attended the event.

Minister Pradhan emphasised that the collaboration is a direct reflection of the National Education Policy (NEP) 2020’s transformative goals—promoting rooted, global, and future-ready education. He reiterated Prime Minister Narendra Modi’s vision of Viksit Bharat by 2047, noting that establishing global academic partnerships is key to this national aspiration.

Highlighting the importance of research, innovation, and STEM education, the Minister welcomed the University of Liverpool’s focus on creating a research-driven ecosystem in its upcoming Bengaluru campus. The institution’s emphasis on sustainability, health, wellness, and global innovation aligns with India’s commitment to the ethos of Vasudhaiva Kutumbakam—the world is one family.

Set to welcome its first batch of students in August 2026, the Bengaluru campus of the University of Liverpool will offer undergraduate and postgraduate programs in high-demand fields including Business Management, Computer Science, Accounting & Finance, Biomedical Sciences, and notably, Game Design—making it the first UK university in India to introduce this cutting-edge discipline.

The new campus will serve as a hub for both foundational and applied research, tackling global and local challenges through innovation and collaboration. Strong ties with industry partners, a network of successful alumni, and a focus on entrepreneurship will equip students with real-world skills and global employability.

Indian students enrolled at the Bengaluru campus will gain access to Liverpool’s global mobility scheme, allowing them to experience international academic exchanges and benefit from a curriculum designed to meet global industry benchmarks. Courses will be delivered by an international faculty, preparing students to thrive in an interconnected, competitive world.

Further cementing the UK-India educational partnership, three MoUs were signed at the event with leading organisations, including the Royal College of Obstetricians and Gynaecologists (RCOG), AstraZeneca Pharma India, YouWeCan, and Dream11. These partnerships aim to explore collaborative opportunities in healthcare, research, and technology-driven innovation.

Ministry of Education launches nationwide campaign to make schools and colleges tobacco-free

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Kaanchi Chawla

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May 27, 2025

The Ministry of Education has launched a nationwide enforcement drive to make all educational institutions tobacco and substance-free. The move follows the 8th meeting of the Narco-Coordination Centre (NCORD), chaired by Mr. Sanjay Kumar, Secretary, Department of School Education and Literacy (DoSEL).

The campaign begins on May 31 (World No Tobacco Day) and continues till June 26 (International Day Against Drug Abuse and Illicit Trafficking).

India, home to one of the world’s largest youth populations, is seeing a worrying rise in tobacco use—5,500 children reportedly take up tobacco every day, as per recent data.

To tackle this, schools and colleges are now required to follow the Tobacco-Free Educational Institutions (ToFEI) Guidelines, which outline nine key measures including:

Displaying clear no-tobacco signage
Conducting awareness drives
Enforcing a 100-yard no-sale zone for tobacco products

Local authorities have been directed to mark these zones and strictly prohibit tobacco sales within them. States are also advised to develop standard operating procedures (SOPs) for monitoring and reporting violations.

To boost public participation, the Ministry has launched the World No Tobacco Day Quiz 2025 on the MyGov platform, aiming to raise awareness on the dangers of tobacco among students and citizens alike.

The campaign emphasises community involvement, strict enforcement, and inter-departmental coordination to ensure safe, substance-free learning environments across India.

UP schools get smart classrooms and new infrastructure

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By

Kaanchi Chawla

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May 27, 2025

Uttar Pradesh Chief Minister Yogi Adityanath emphasised the state’s progressive strides in digital education and school infrastructure during an inauguration event in Lucknow on Monday. The CM unveiled newly constructed buildings and additional dormitories across 139 upgraded Kasturba Gandhi Balika Vidyalayas, reinforcing the government’s focus on girl child education and holistic development.

As part of a broader educational overhaul, CM Yogi also laid the foundation stones for 43 Chief Minister Model Composite Schools and 66 Chief Minister Abhyudaya Composite Schools, expanding access to modern education across urban and rural areas of Uttar Pradesh.

Reflecting on the transformative impact of EdTech during the COVID-19 pandemic, the Chief Minister said, “We connected schools with virtual education when physical classes were not possible. Now, with technological advancements, we are pushing for deeper integration of smart solutions into classrooms.”

He also spotlighted the ongoing summer camps in all government schools, calling the initiative a unique and innovative step to keep students engaged during vacations and nurture their creative and academic growth.

During the NDA Chief Ministers’ Conclave held recently in New Delhi, CM Yogi presented a detailed account of Uttar Pradesh’s efforts in revitalising dilapidated schools. “Our focus on infrastructure upgrades and technology adoption has transformed the lives of lakhs of children and generated thousands of employment opportunities,” he noted.

In a strong push towards digital empowerment, the state government has introduced smart classrooms in 7,409 government schools and established Resource Centres for Technology (RCT) labs in 5,228 schools. Moreover, over 51,667 teachers received tablets under a government-led distribution drive on Monday, significantly enhancing digital teaching capabilities.

Further strengthening digital access, the CM announced the development of digital libraries in 503 PM Shri Schools, offering students across the state easy access to curated learning resources.

“These initiatives not only ensure educational continuity but also democratise high-quality teaching. Through smart infrastructure and digital tools, we’re bridging the learning divide,” the Chief Minister affirmed.

With these sustained efforts, Uttar Pradesh is fast emerging as a leader in digital learning, school modernisation, and inclusive education, aligning with the vision of a future-ready India.

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