Set to Hit the One Billion Turnover by 2010 : Shantanu Prakash, CEO Educomp Solutions
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Set to Hit the One Billion Turnover by 2010 : Shantanu Prakash, CEO Educomp Solutions

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Educomp’s long time focus has been on the K12 curriculum design and teacher education space in developing applications and products. The endeavor has been to leverage of information technology and Internet to deliver new -age learning in K12 Domain. Educomp is a leader in several of the market segments it operates in. It has created and owns the largest content library for K-12 in India. It is the largest professional development company, a leading ICT solution company, and the pioneering education process outsourcing company in India. The company participates in large-scale education infrastructure projects to bridge the digital divide and research newer ways to reach out to learners and educators.

Educomp today works with over 6000 schools across India, US and Singapore. In recognition of its innovations and product offerings, Educomp was conferred the “CNBC-ICICI Bank Emerging India Award” as the ‘Company of the year 2005’ in the ICE and ITeS category. The Company also has the honor of being the first company in India to have been rated SME1 by CRISIL, as a recognition for its outstanding creditworthiness. It was ranked 346 in the BT 500 list of the most valuable private companies in India in November 2006, ranked 319 by ET 500 March 2007 issue. Educomp was chosen as the “FUTURE TITAN”, one of the 10 hottest companies in India by Outlook Business Magazine in November 2006. Educomp is a publicly traded company on the Bombay Stock Exchange and National Stock Exchange. It was also rated the best performing IPO of the year 2006 across all sectors in India.

We have a large repository of ready to use digital content for K12. Our content development team across Delhi and Bangalore is 250 people strong. The content is thus being consistently augmented.

Smart_class (www.smartclass.educomp.com/): This is a multimedia tool with a basket of options for each topic. Smart_class offers coverage for all subjects. This is the largest content library in India with a Curriculum that extends from Kindergarten to Grade Twelve.

India currently has approximately one million schools of which 50,000 are privately owned and operated. There is an estimated need for 400,000 additional schools to meet the needs of children that are not currently enrolled in schools. Premium school segment in India is growing at an estimated rate of 30% per year. It is expected that the public school system will open up for premium services such as Smart Class.

‘Roots to Wings’ has been developed to help educators meet the challenge of providing qualitative care in pre/kindergarten age group. Lessons plans along with worksheets, teaching aids and formative evaluation sheets are made for every period and cover core six skill areas of Language Development, Cognitive Development, Fine Motor Development, Gross Motor Development, Personal Awareness, and Socio-emotional Development.

Learning Hour (www.learninghour.com/) from ThreeBrix e-services, a wholly owned subsidiary of Educomp Solutions Limited, is one of the most popular online tutoring portals in the country. It is also regularly used by thousands of school students in the Middle East. Learning Hour is an online, educational-assistance portal, offering a complete suite of assistance services to students across the world. The main services offered are academic assistance to school students for CBSE and GCSE curriculum, test preparation for IIT-JEE, PMT, etc., and application assistance.

Mathguru (www.mathguru.com/) is an innovative math-help program for school students studying in classes VI through XII. The programme offers multimedia instruction with voice, diagrams, hand-drawn real time like step by step solution for every question in Math curriculum. The repository of solutions at MathGuru contains all problems from the NCERT Math books. Very soon, problems pertaining to other curricula will also be incorporated.

ICT in education implements large scale Public-Private-Partnership projects, working closely with State and Central Government agencies, Ministries of IT, HRD, and Governments of other countries. These programmes also involve across-the-board education infrastructure implementation, teacher training and content development. Content has already been developed in Bodo, Assamese, Bengali, Thai, Malay, Gujarati, Hindi, Oriya, Tamil, Kannada, Telugu, and Urdu. Educomp runs exclusive centres for teacher training. These training programmes are currently being conducted in over 20 locations in India. Educomp has already partnered to train more than 3,00,000 teachers in India in the application of technology in Education.

Learning Leadership System empowers the students to excel in a competitive world, by means of, a holistic envelope of relevant 21st century life skills. Learning Leadership System is an integrated learning delivery framework for the entire school ecosystem. Every classroom is digitally empowered with computers, plasma screens and individual smart assessment systems for each child. The schools have the path-breaking Smart_Class technological infrastructure of multimedia curriculum to meet day to day learning needs. The core curriculum consists of developmentally appropriate programme of study in form of specially developed innovative books covering activities, formative assessment sheets and project work. Each level of the child ranging from the cognitive, affective and psychomotor perspectives is addressed in detail. Every lesson has the best teaching methodology interwoven into the lesson. Lesson is accompanied with creative Lesson plans with fun and challenging activities.

Educomp has partnered to train more than 250,000 teachers in India in the application of technology in Education. We aim at providing the teachers with the competence to build in each child ‘A Lifelong Learner.’

Educomp is today India’s number one K-12 education company and has, over the years, been at the forefront of various pioneering initiatives in the ICT-enabled education space. Notable among them are the “teacher-led” content system called Smart_Class that dramatically improved learning effectiveness in classrooms; develop- ment of India’s largest K12 content library with over 12,000 modules of rich 3D content that is aligned to Indian as well as various international learning standards, India’s first structured pre-school learning system: Roots 2 Wings, Online learning initiatives like Mathguru.com and pioneering Education Process Outsourcing in India through the Learning Hour platform which has emerged as a benchmark for many similar initiatives.

Providing training to teachers to in use of ICT forms the backbone of our products. We are Leaders in training teachers for both technology skills and pedagogy skills. Educomp has partnered to train more than 250,000 teachers in India in the application of technology in Education. We aim at providing the teachers with the competence to build in each child ‘A Lifelong Learner.’

The USP of Educomp Solutions is its focus on research and development. Results and innovation have been to Educomp’s success mantra. Educomp is revolutionising the education sector through programmes like SmartClass for e-Learning and instant digital assessment right inside the classroom, School Solutions for whole school development, Mathguru for any time tutoring experience, Learning Hour for e-Tutoring, Roots to Wings for pre-kindergarten,
The Indian economy has been growing at near double digit rates for the past several years and as a result significan ly  ore money is available for education. Due to the high priority placed in India, on education, the spending on  ducation has risen faster than the overall growth rate in both the public and private sector. There has also been a dramatic increase in capital flow to the for-profit education sector leading to a school construction boom. The private schools enjoy significant pricing power as a result of shortage of schools as well as increasing incomes of parents. This pricing power allows schools to pass along the cost of ICT initiatives. Educomp’s strategic advantage is its close understanding of the Indian school market and its understanding of business models that work for both the public and the private schools. The company has a direct sales model that has been vetted out and now has an established track
record. Educomp is focused on hitting a one billion turnover by 2010. Technology solutions have to be unique to Indian context. Identify core needs and provide intuitive solutions to address the problem. For instancemathguru.com addresses a subliminal phobia of math that many students grope with. Desperate parents prescribe expensive private coaching where a tutor explains difficult concepts and questions. With Mathguru solution
this end requirement is addressed in form of canned explanations from atutor covering every question in the text book. The solution is provided online, thus giving a simple, effective and economical solution to a pain area. Mathguru utilises core strength of ICT to the best possible extent. In five years from now the focus will be on 1:1 learning. More and more students will have their own computers for selfpaced learning. Content will become more student-centric. Eventually perhaps a laptop may become an essential tool for learning even in the school and contain e-Books, homework assignments, and presentations et al. Convergence may be complete and content will be seamlessly portable.
We see ourselves as an education transformation company. We see a place for our products and services in every classroom in the world. As the world makes the shift to a knowledge economy, as the Internet creates a level playing field for the digital have-nots of the world, we see a boundary-less world where education and learning will be drivers of economic empowerment

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