In Conversation with
Sunita Joshi, Director, JIL Information Technology
Corporate sector is the biggest user of e-Learning currently and is expected to see extensive growth which will be followed by the education sector, says Sunita Joshi, Director, JIL Information Technology. And the key drivers of the e-Learning market in India are: A desire to raise the level of education, literacy and economic development in the country, ability to bridge distances, Customised self paced learning, as a mean of motivating employees, raising productivity and meeting business goals in the corporate sector.
JILIT is a part of the infrastructure conglomerate Jaypee Group, and has access to the rich domain knowledge of the group in Education (by way of 12 educational institutions catering to 16,000 students across all levels of education spectrum from primary education to university level). This, along with our multimedia expertise and highly professional and dedicated manpower backed by high end state-ofart technology, is our core strength.
The key products of JILIT are Bhartiyavidya – India’s first digital classroom teaching aid and campus connect – a unique institutional resource planning solution for universities and colleges. Unlike most other Multimedia content available on CDs, Internet or broadcast, where the target is the learner, our solution is a teacher’s tool. So whereas, ther solutions attack the teachers’ presence, we empower the teachers’ to be ffective.
Our subject experts work by stretching their creative imagination to identify those areas in teaching where good visualisation could help improve the teacher’s explanation of a concept, which the teacher can incorporate in is/her explanation. These identified topics are then converted into multimedia capsules.
The solution is based on the assumption that while a teacher specially at school level can never be replaced by technology, the quality of teaching can and should certainly benefit from the advantages that technology can provide, especially since the quality of teaching is a combination of the quality of the teacher and the quality of the teaching tools that are provided to the teacher. One of the biggest problems with e-Learning in India is the lack of course content, especially outside the mainstream focus areas of IT education, English-language content, and tutoriallike courses.
Other stumbling blocks are: A conservative mindset, connectivity and IT infrastructure in remote area especially in education sector and the high investments required for creation of high quality content. We have pioneered a unique teaching solution which ffers high quality curriculum specific content which incorporates academic and technological innovations on a perpetual basis.
As it happens with any uccessful product, there are players who want to replicate the success. Though we are a niche player, our competitors have created what we can call as “perceived competition”. In the university management space we believe that we are the only dominant player providing a comprehensive end to end campus automation solution. e-Learning market is still in a nascent stage in India accounting for approximately USD 15O million out of the global market size of approximately USD 35 billion.
There is a significant upside potential in India considering the 10% plus growth rate, which the country is like to sustain over a foreseeable future. There will be substantial requirements in the fields of industry and education – the key drivers for any country’s economic development. The most crucial experience obviously has been our own ioneering endeavor “Bhartiyavidya”.
This gave us hands on opportunity to conceive, design, deploy and continuously upgrade a solution which in its own way blazed a trail. It also gave an opportunity to interact with the concerned stakeholders, so critical for perennial evolution. One needs to have a long term vision and producing a world class content by superimposing creativity over knowledge with technology is a challenge.
Our personal agenda is to be a key player in the coming e-Learning revolution in the country, adding value with the experience and expertise we bring to the table. It’s not going to be only about the market share or the bottom line, it’s also about a vision to serve the country in a revolution which will act as an enabler to a “Proud Super economic power – India”. Finally, we see e-Learning becoming a key tool in improving quality education and a means for training and development across industries.