YouTube moves into education

Richard Muller, a professor at the University of California at Berkeley is offering semester-long course in YouTube with help from Berkeley University and Google's video-sharing site.

Berkeley University is the first university which is bringing higher education to the web in this manner. While Harvard University is bringing a law course through its extension program. Berkeley has opened the virtual doors of its university to the world at large. Under its partnership with YouTube, students can also view other parts of the university like campus life and events. Berkeley has its own 30-second promotional video, called “You see Berkeley,” on its YouTube page. The content also works as a marketing tool to help strengthen alumni ties and expand community outreach. Berkeley has also launched a podcasting partnership for courses with iTunes. Currently, Berkeley has 1.3 million views and 700,000 downloads on its three channels run on its page.

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