Higher Education

MICA unveils Executive Programme in association with Hughes Communications

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Hughes Communication India Limited has announced that it has partnered with Mudra Institute of Communications Ahemdabad (MICA) to launch Post Graduate Certification Program on Advertising Management and Public Relations (PGCAMPR).

The one year program will start from April 2012 and will bring together MICA’s reputed faculty to help students across India with course content specific to Public Relations and Advertising to help create a successful marketing and communication professionals tailor-made for the Indian corporate ecosystem.

Using a pragmatic and result-oriented philosophy, MICA professors will employ a variety of teaching methodologies that will include formal lectures, case studies, team and individual presentations, role-play and negotiations, action learning, group-discussions and workshops on specific aspects of communications and creative brief writing. Students will also get to learn and use numerous tactical/implementation modules related to advertising and public relations including consumer behavior, marketing research, digital marketing and media management.

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Additionally, the programme provides participants an opportunity to interact with industry thought leaders to get practical perspectives and tips on managing brands. Students will also get opportunities for discussions with professionals and peers from organisations facing a diverse set of brand positioning and marketing communication challenges. In just one year, this intensive programme will aim at filling in the knowledge gaps in essential communication disciplines to facilitate the transition of functional specialists into more all-rounded generalists with a host of general marketing skills.

Speaking on the occasion Rajpreet Singh, Director Marketing and Sales of Hughes Global Education said, “India is the next big battlefield for global public relations and advertising firms when it comes to brand building and marketing. The public relations and advertising scene in India have undergone a metamorphosis both in terms of the hugely diverse audiences and the sheer number of platforms available for dissemination of news, information and corporate messaging. The program aims to develop a strong set of communications and marketing professionals with the skill-sets and ability to plan and execute diverse positioning and communication strategies for brands and organizations.”

Added, Prof Falguni VasavdaOza, Programme Director, Mudra Institute of Communication Ahmedabad, “The specialized one year PGCAMPR programme combines with MICA’s best-in-breed teaching-learning methodologies to equip students with specific communications and advertising insights and learning’s. The focus is on imparting lessons through courseware that includes real life case-studies and practical sessions to ensure that students emerge as skilled professionals, armed with the necessary tools and knowledge to manage brands in the digital-age.”

The PGCAMPR course will be offered through the Interactive Onsite Learning (IOL) platform of Hughes Global Education, a leader in Executive Education in India. The platform seamlessly integrates the strengths and advantages of the traditional method of education with the latest in technology. Using a very powerful interface, Hughes Global Education enables the education community to reach out to students, corporates and working professionals throughout India with highly interactive sessions using video, voice and data.

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