Dr. Atish joins from S P Jain Institute of Management & Research, where he was a Professor of Marketing and Deputy Director in-charge of the 2 Year PGDM (MBA). He is one of the young, dynamic, entrepreneurial and well-rounded professionals in the area of management education in general and marketing in particular.
He said, “There are very few management institutions in India which are mission driven, well-differentiated and have a governance structure which is professional, with a global vision. MICA has the advantage of having all three in place. Globally, organisations across industries, today are seeking leaders who are customer-centric and yet can effectively communicate to all stakeholders and not only to customers. MICA is the only institution today which is poised to provide cutting-edge education to build ‘leadership through customer-centricity and communication’. For me, MICA is in alignment with what I believe in.”
He has successfully led the flagship two-year PGDM Program of SPJIMR for over five years. Over those five years, increased enrolment, maintained 100% placements, expanded international student exchange, restructured curriculum, transitioned to the semester system, enhanced alumni engagement, and submitted the program for accreditation by AACSB.
He was instrumental in the launch of ‘Global Fast Track’, where all 240 participants enrolled in the programme undertake advance specialisation courses and projects in partnering top US B-Schools (Carnegie Mellon, Cornell, Darden and Purdue).
His current research interest is in the area of ‘Retail Shopper Marketing’. He has studied shopper behaviour in general trade retail covering South East Asia and Latin America. As a researcher and consultant, he has advised the top management of MNCs in the areas of shopper marketing. One of his major consulting assignments was to develop the shopper marketing template for Johnson & Johnson, Asia Pacific.
He has been actively publishing and has presented papers in a number of international conferences and published in various journals of repute. His research on emerging trends in Indian retail resulted in the paper titled “India’s Emerging Retail Systems: Coexistence of Tradition with Modernity” and was published in the Journal of Macro marketing.
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