GROHE Partners with Interactive Bees for Masters of Technology Promotion

New Delhi Tuesday, 15th December 2015

World’s leading sanitary fittings brand GROHE has chosen New Delhi based Interactive Bees as its partner to promote the ‘Masters of Technology’ through various online marketing campaigns. GROHE has a vivid collection of luxury sanitary products, created with finesse by excellent industry-leading German technology, which promises a completely new user experience. The brand values of GROHE constitute the locomotive force behind the punch-line, “Pure Freude an Wasser” (pure joy of water).

GROHE is targeting to expand its market share in the niche of luxury bathroom and kitchen fittings segment in a growing market like India. Interactive Bees, a company with deep expertise in holistic brand management and promotion through multitude of media platforms, will devise a comprehensive marketing strategy for the global leader in sanitary products and implement it to bring forth a robust fillip to the market penetration of GROHE.

Recent surveys in the bathroom and sanitary fitting industry has shown that with the rising concern for environment, the demand for water conserving technology is at a steep rise. Premium bathroom and sanitary fittings comprises of 10-12% of the total market share, a segment that forms the core target segment of GROHE.

Interactive Bees director, Monica Gupta reaffirmed her company’s commitment by asserting, “GROHE has provided us with an ample opportunity to substantiate our assertion of being a leader in complete brand communications. Our endeavour to innovate and deliver the best corporate branding solutions to our clients through an array of different platforms, helps us to position ourselves at the competitive edge to realise the Masters of Technology project of our Client.”

According to Ms. Gupta, utilising its domain expertise, Interactive Bees will work on all available digital media platforms, to position optimally the brand image of GROHE among the targeted segment in Indian market. The campaign execution will see Media Planning, Media Buying, strategy building, and implementation to expand the penetration of the brand.

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