Sumit Shukla, Senior VP, MS Dynamics Practice Head, Apar Technologies Pvt Ltd, tells Elets News Network (ENN) about the changing education landscape in India, USP of Apar Technologies and its future vision.
How technological transformations and innovative learning tools are changing the education landscape in India?
We are in the 21st century now and technology is emerging faster than ever before. It takes a blink of an eye for any information to travel the whole world, and people want to be aware about every bit happening all around. India is also in the race and education sector is all where it starts from. What you learn from your school or college is what you take forward and use in the practical world. Today’s students want everything on the tip of their fi ngers. Be it concept of smart classes or automation tools for the educational institutions, IT is empowering every hand to implement the innovation they require and aspire for.
With numerous companies in IT and consulting services, what makes Apar Technologies different?
It has been a long journey till here. We have learned and improved with every hurdle we overcame. eLite SIS was a concept that evolved during my college days. I had thought of this name then, it has been over a decade now. The idea was to enable a channel where everyone is heard and information is used in a way to benefit students largely. The core of the system is ‘Student Relationship Management’ and with time, the vision added cores like:
The core of the system is ‘Student Relationship Management’ and with time, the vision added cores like:
- Construction of knowledge
- Social integration
- Compliance and planning
- Analyse and deliver
- Social transformation
What is different about us is that we are not in the competition, but to provide the quality and stick to what we dreamt about.
“Our prime focus is Digital Media. I aspire that our product can be used as a smart solution in an institute… Biometric attendance and bar code reader are old concepts now. I am trying an innovation where as soon as a student puts his thumb on a device, one can see his whole activity in a single screen”
How your solutions are benefi cial for organisations?
It is an ERP, based on the concept of Student Relationship Management. It is meant to benefi t both educational institutes as well as every individual related to the institute. It is a one-stop solution, which gives a holistic approach or solution to all the activities happening around an institution.
We don’t want to just store the data and make it available; the system is planned to be intelligent enough to suggest, based on the data present. If I have to name two top things as example, it will be Predictive Analysis and Compliance Management. As per the recent studies and our market research, Compliance Management in education vertical ERP is not a part of any solution, but eLite SIS is.
Please share the vision of your company for next fi ve years.
Vision in terms of business and vision in terms of evolution are two different aspects. If we talk about business, I certainly see eLite SIS being used in every fi fth college and university in India and has at least over 100 case studies in regions, focusing right now internationally (ASPAC and MENA).
But I would like to share my aspiration about the evolution of our product as a platform, which enables all possible integrations and can truly be used as a Smart Solution in an institute. Anything you can possibly think of like biometric attendance and bar code reader are old concepts now. I want to turn it into an innovation where student puts his thumb on a device and you can see his whole activity in a single screen and the analytics suggest you what to pin-point and where to appreciate student’s efforts.
“We have learned and improved with every hurdle we overcame. eLite SIS was a concept that evolved during my college days. I had thought of this name then. The idea was to enable a channel where everyone is heard and information is used in a way to benefi t students. I visualise eLite SIS being used in every fi fth college and university in India and has at least over 100 case studies in ASPAC and MENA regions”
What are the methods you are using to increase the visibility of your organisation?
“My work will take me forward” is an old saying but still stands true. We are trying to involve more with the marketing activities happening around the regions we are targeting for education verticals.
Microsoft is giving us a good helping hand to get us the visibility we require. Physical campaigns, door-opening meetings and other mediums are certainly the channels we are utilising, but our prime focus is on Digital Media. What I would like to add here is, one successful case study in one institute opens doors to fi ve new institutes. Relationship Marketing is never outdated.