Twitter has launched a new media agency programme – “#TweetToTheTop”, dedicated to young media executives.
The programme launched earlier this week in participation with 11 global media agencies and advertising network including Dentsu, GroupM, IPG and Omnicom. The agencies would participate for conducting the programme in five nations of Asia Pacific that includes India, Singapore, Indonesia, Philippines and Australia.
According to a worldwide report by eMarketer, over 60 per cent of agency leads still have challenges measuring ROI (Return On Investment) on social media marketing and over 35 per cent are challenged on tying social to business goals, says an worldwide report.
Rapidly growing integration of social media into everyday lives of people in Asia Pacific led the Twitter towards launching the first digital education programme. The objective of the programme is to help media agency professionals navigate an increasingly dynamic and complex landscape.
“#TweetToTheTop aims” to is an attempt of the social media organisation to showcase the best work of young media planners and executives from the five markets using Twitter solutions.
This collaboration between Twitter and media agencies will provide media professionals not only in Asia Pacific but also to the world with their exclusive access to Twitter’s arsenal of solutions and global advertising tech leaders.
The top 25 among them will compete to have their work entered into “The Cannes Festival of Creativity” in July 2018.