Mumbai’s Universal Business School organises case study teaching workshop for management students

Case Mania 2022

Mumbai, Maharashtra

Mumbai’s Universal Business School organised ‘Case Mania 2022’- a business management case study teaching workshop for management students to mark the first anniversary of the Universal Case Research Centre on the occasion of World Case Teaching Day on 2nd February 2022.

An initiative of Universal Case Research Centre, the virtual workshop was attended by over 40 students mentored by faculty members. The participating students were exposed to broadened perspectives from the professors of their respective team while drafting and unridding a case, improving their problem-solving abilities and the capability of handling pressure of dealing with cases based on topics that might be new to them.

“The primary objective of this case study teaching workshop is to provide the participants an opportunity to draft and solve caselets on different academic areas, under the guidance of our professors. Case studies is an excellent way of engaging the students by bringing real life experiences to class. It helps in building their analytical skills,” said Dr Asha Bhatia, Director- Universal Case Research Centre.

Tarun Anand, Founder and Chairman, Universal Business School believes that the case study method of teaching in higher education management programs has helped students and teachers to achieve learning objectives along with achieving higher student engagement. “This kind of a workshop is an endeavour to develop a case writing culture in Indian B schools,” shared Mr Anand.

While talking about her experience, Aakriti Kushwaha, a senior year management student pursuing Global MBA said, “It was a great opportunity for all of us to write a caselet as we were continuously mentored by the professors. We could show our creativity, managerial and problem solving skills.”

Launched in February 2021, Universal Case Research Centre is a not-for-profit initiative of Universal business School that works in the area of research, case writing, industry-academia collaboration and teaching methods in business education. The Centre is focussing on Indian and Asian case studies in areas such as business, operations, innovation, finance, marketing, organisation culture, ethics, family owned business, social enterprises, corporate governance, and e-commerce.

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