Digital-First Approach in Education: Addressing Challenges

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“In today’s consumer world, the way buyers and sellers interact with each other has fundamentally changed, becoming digital-first. Digital experiences are critical in the buyer’s journey, especially in education”, shared Abhishek Ballabh, Co-Founder, Extraaedge at the 25th Elets World Education Summit in Dubai.

“The increasing competition, changing student expectations, and the need for digital adoption are the recent trends in education. Due to the COVID-19 pandemic, the go-to-market strategy for education became digital-first, and this paradigm shift has created challenges for higher education. Challenges such as the admission experience, consistent brand building, effective communication, understanding what courses are selling well, and timely communication are still prevalent in the industry. To address these challenges, higher education institutions need to focus on providing a tailor-made experience, consistent brand building, effective and on-time communication, data-driven decision-making, and real-time communication to meet the expectations of Gen Z”, added Abhishek Ballabh, Co-Founder, Extraaedge.

Our aim at Extra Edge is to assist universities worldwide in becoming more proficient in their go-to-market strategies by addressing their challenges. The key to resolving these obstacles is to create a digital experience that incorporates a human touch. Selling courses is a career-defining move that necessitates human guidance, but it must also be a digital experience, he concluded.

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