eSense is precisely an attempt to contribute to the process of learning by making it effective and engaging in innovative ways, says Harshil Gala, Director, eSense Learning, in an interview with Harshal Desai of Elets News Network (ENN).
Please apprise us of the solutions you are providing to students and schools.
TOP Class is our flagship product which has helped us to add value in education processes to a great extent. The product converts a whole textbook into 2D and 3D animations. Students along with studying text also go through the animations with voice-over. The product has been widely appreciated by schools in Maharashtra and Gujarat. We have also converted textbooks into animations for CBSE as well.
We keep upgrading the software in order to meet the expectations of teachers and students. For example, we have recently added a good number of questions and answers after considering books from various publications to help students in getting ample problems and techniques to solve them.
Besides, TOPScorer is another one of the major products we offer to students. It helps students studying on thier own and estimates their weaknesses. It is a complete package of audiovisual content allowing students to weigh up their growth with detailed analytical reports.
How has been the response towards these products?
We have been fortunate to receive excellent response from schools. We are currently present in over 3,000 schools across Maharashtra and Gujarat. TOPScorer is already being used by more than 1,00,000 users across the country. Our software solutions are very easy to use and that, I believe, is helping us grow at a phenomenon speed.
We tie up with State Government and also to the authorities at local levels like Zila Parishad and District Administration, and help schools to use our products. Moreover, we also tie up with corporate which are willing to contribute through CSR activities, guide them and provide them with complete digital assistance.
We constantly monitor the development stage of any technology irrespective of it is related to our domain or not. We keep evaluating if a particular technology can be applied in upgrading our software.
How do you rate the Edu-tech sector in the country?
It is still at the nascent stage. Real movements have started a couple of years ago. It is really good that Government has started paying attention to the sector and helping administration to make most of the technologies available in schools. We have to have smart classrooms, smart content and smart audio-visual means of studying. Further, student should have access all these smart elements on internet 24/7. Edu-tech is still just about Rs 100 crore industry.
There are many great innovators in the market and also, few disruptors. I am sure in near future we will be at a good position by providing several innovative solutions leading to improvement in the school education sector.
How do you ensure meeting the expectations of your customers and design products which are easy to use yet effective?
We constantly monitor the development stage of any technology irrespective of if it is related to our domain or not. We keep evaluating if a particular technology can be applied in upgrading our software. We have developed every product so far keeping in mind the requirements of students, teachers, schools and parents. As we state, “eSense is precisely an attempt to contribute to the process of learning by making it effective and engaging in innovative ways. At eSense, we engineer solutions that enrich teaching and learning experience. The emphasis here is to go beyond the chalk & talk method and stimulate the learning environment. Our focus is to integrate technology with learning.
Which are the areas where Edu-tech companies have scope to grow?
Artificial Intelligence (AI) is one of the areas which will change the education technology sector dramatically. It will help students to analyse their weaknesses and thus allow them to prepare for future. A student attempts hundreds of exams and test in a year. AI can help monitor the growth of students subject wise and do proper assessment for them highlighting thier positive and negative areas.
What challenges do you face while selling products?
We wish, we have a detailed policy of digital learning as it will help the Indian schools to become really smart and thus allow the industry to grow as well. The awareness on the advantages of smart classes needs to be conveyed to schools – even in rural areas.
What are your plans for future?
We will continue to spread our presence in Maharashtra and Gujarat. We will continue to understand the requirements of schools and students and develop products which make a difference.
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