Designing India

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Jayant Bhadauria, Head
Education Solutions, Adobe

“Our aim is to develop a talent base, which can be employed in animation, web designing, media & publishing, e-Learning, software application development and advertising”

Please tell us about Adobe’s strategy for building India’s talent pool.

Adobe revolutionises how the world engages with ideas and information. This mission is our driving force. In India we have tied up with the largest university in Tamil Nadu, which is now using our software for their multi-media labs. Talks are also on with various other universities for partnership. Our aim is to develop a talent base, which can be employed in animation, web designing, media & publishing, e-Learning, software application development and advertising. Adobe India also plans to tie up with educational boards like CBSE and ICSE at the school level for building an employable talent pool. We believe that India needs to make digital skills compulsory at school level to create a national talent pool for the future.

What are the various offerings from Adobe’s stable for the education sector in India?

Our key offerings from Adobe’s stable for education sector in India are:

Adobe Creative Suite  Design Premium and Web Premium which empowers students to master design challenges and also equips them with the tools used by professionals for web applications.

Adobe e-Learning Solutions, reflects its ongoing commitment to helping faculty, students, and administrators at higher education institutions. The key components of e-Learning solutions are: Adobe Acrobat Connect Pro 7, Adobe Presenter 7, Adobe Captivate 3, Adobe Acrobat Connect Pro Training, and Adobe Acrobat Professional.

What has been the response of the domestic educational institutions to your products?

The response is astonishing. Many domestic educational institutions are changing the way they teach; they have more Interactive Classrooms and the emphasis is on computers/ multimedia. Many Engineering colleges, polytechnics and colleges offering IT related courses across India are teaching Adobe Creative Suite tools. Even schools have started including Adobe products in their curriculum to inspire creativity and digital media excellence in schools. 

Please tell us about the initiative Youth Voices.

Adobe Youth Voices (AYV) aims to empower youth in underserved communities around the globe with real-world experiences and 21st-century tools to communicate their ideas, exhibit their potential, and take action in their communities. Launched in June 2006, Adobe Youth Voices is The Adobe Foundation’s global signature philanthropy programme. In India, currently ten non profit organisations and educational institutions from Noida/Delhi and 14 from Bangalore are participating in the programme.

What, according to you, are the main challenges of the educational system in India?

The quality and relevancy of higher education in India and its ability to produce informed and skilled citizens able to compete in the 21st Century global market place is in question. Employers assert that the college graduates they hire are not prepared for the workplace, lacking the new set of skills. Higher education needs to address the fundamental issues of how academic programmes and institutions must be transformed to serve the changing needs of a knowledge economy. New curricula and technologies need to be developed, particularly in the area of science and mathematical literacy.

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