Aiming to cater to the internship and placement requirements of colleges and universities nationwide, Internkafe.com provides window of opportunity for students who come from small states. Amit Sohal, Founder, Internkafe.com shares with Elets News Network (ENN), how his company is connecting with colleges and universities situated in remote areas to help the students get the right job
Give us the brief of the various reasons behind starting Internkafe.
While doing MBA from Central University of Himachal Pradesh, we realised that for students like us, who come from a humble background and do not move out of their home towns for higher education, getting industry exposure is very difficult. The main reason behind starting InternKafe was to provide a window of opportunity for students who come from such parts of the nation where industrial exposure is comparatively low, but have the caliber if not more, equal to those who study in metro cities. The bottom line is to bring the industry closer to those who have the employability skills.
What are the various difficulties and hurdles encountered in doing business on ground level?
We try to connect with the colleges and universities situated in remote areas of the nation, therefore, we face a huge challenge of connectivity and how to spread awareness. Although we try to overcome these challenges through offline promotions and awareness workshops, still such difficulties remain and our team works hard to overcome these. There are times when students do not join the internship after being selected. I think that in the service sector, the biggest challenge is to predict human behaviour.
What is the market size of the services offered by you in India at present?
We aim at catering the internship and placement requirements of colleges and universities nationwide. In a short period of time we have managed to make our presence felt in many states and cities like, Himachal Pradesh, Ranchi, Jaipur, Bhubaneswar, Hyderabad, Punjab and Chennai. Our main focus will always be students in Tier I and Tier II cities who are comparatively less privileged in terms of exposure than their counterparts in metro cities.
What are the major benefi ts for organisations and individuals adopting your solutions?
As our tagline reads – “your perfect internship assistant”, for students adopting our solutions we aim at brining to them internship and placement offers from the best of organisations in their respective field. On the other hand, for the companies as our client, we focus on bringing to them the best of employable talent from different corners of the nation.
What is the vision of your company for next two years?
Well, it can be said that our team is pretty ambitious for a rookie, but it’s the enthusiasm of our team that keeps us going. In the next two years, we intend to connect with at least 60 per cent of students of the country covering Tier I, Tier II and Tier III cities. Our special focus will always be the students belonging to remote and interior areas so that they are sensitised to the corporate industry during their study period itself.
What are the various methods you are using to increase the visibility of your organisation?
Ours is a young company formed just a year ago, with a vision “to be the best information junction for aspirants and one stop total marketing solution for educational Institutes and connecting the students to corporate world.” Our team members consist of young dedicated people from varied background who work remotely and are connected virtually. In order to spread awareness about our services, we are consistently active on social media. We also resort to offline advertisement through print media and education fairs.