To ease the admission process while assuring placement to their wards to a right school, Rajan Arora, CEO, SchoolAdmissions.in talks to Elets News Network (ENN) about his new platform, SchoolAdmissions.in, that helps streamline the admission procedures of schools and also help parents choose an institution without missing their office.
Can you brief us on the reason behind starting SchoolAdmissions.in.
One of the major challenges I as a parent faced during the admission of my own son few years back has brought my life to a complete standstill and confusion for months. There is no central resource to help parents across the country facing the same problems. To aid parents to choose from choices under one platform led us to start SchoolAdmissions.in
What is the market size of the services offered in India at present?
Around 40 million kids take new admissions in schools every year, out of which 38 per cent enter private schools and this figure is increasing every year. They are our target group.
What are the major benefits for organisations adopting your solutions?
We can see increase in admission inquiries, applications and admissions by spreading awareness about schools, pedagogy and reach out to a larger target audience (parents) who are members of SchoolAdmissions.in and are looking for a right school for their children.
Our solution is a one-stop solution for parents for school research, admission information, applications and results. Instead of spending months doing everything themselves, they can simply use SchoolAdmissions. in to manage the entire admissions process of their child without leaving their home or taking off from work for weeks.
We have joined hands with Corporates to provide our services to their employees. The organisations can ensure that their staff is not stressed or absent during the admission season thus leading to no work loss for the organisation. The entire admissions process will be managed by SchoolAdmissions.in for both, entry level nursery admissions or senior class admissions for employees moving to a new city.
What is the vision of your company for next two years?
Our vision is to reach out to every nook and corner of India and help millions of parents make the right informed decision related to their child’s school education and admission, whether it is for nursery class or K-12 admissions.
What are the various methods to increase the visibility of your organisation?
We are focusing on strategic partnerships, social media and presence at relevant events.
How you can differentiate your services from competitors?
We provide complete school admissions support from verified research to results including personalised admissions management and counselling for parents as compared to our competitors who are more focused on generating unverified content to increase page views. Our objective is to find the right school for a child and make the school admissions process as smooth as possible.
What are the ways of engaging the customers with you? Can you share a case study?
We had recently launched nursery admissions helpline and have completed nursery admissions management service for parents in Delhi-NCR. An interesting case study is of a parent who had just got transferred back to India and wanted us to manage the nursery admissions process for his daughter as well as mid-session admission for his elder son in 4th standard. Our team completely assisted him even though he and his family were still in Canada by taking over the complete admission process for his both kids. We constantly engaged with schools in Gurgaon for 3 months and helped him secure admission for both the kids in the same school.
Getting it right: We provide complete school admissions support from verified research to results including personalised admissions management and counselling for parents as compared to our competitors who are more focused on generating unverified content to increase page views
What are the major stakeholders and sectors you are focusing on?
Major stakeholders are playschools, schools, parents, corporates and the government. Our focus sector is education especially the K-12 Segment.
What are the various initiatives taken by your organisation to emerge as a market leader?
We believe in constant innovation, right partnerships, use of technology and maximum focus on customer satisfaction as the key to market leadership. We are taking various initiatives in this regard and would soon be making some announcements related to new product launches.