Gaurava Yadav, CEO & Founder Director and Aparna Mishra, Co-Founder & COO, of EduAce Services – Co-Scholastic Learning Partner for Schools, talk with Elets News Network (ENN) about EduAce Services’ unique proposition, solutions, initiatives, future plans and more
Please brief about reasons behind starting the venture.
There was always this thought of starting our own venture. Even though, we have worked with corporates for long but always had this dream to start our own enterprise.
Education is something which interest us as there is lot of scope to work in this sector and so much to do.
What are the challenges encountered in doing business on ground level?
Initially, being a new brand, it was a little difficult to convince schools that our proposition was really unique and useful for students. But once we were able to give POC’s (Proof of Concept), it was no looking back since then.
What is the market size of the services offered by you in India at present?
Currently, we are offering services in the states of Uttar Pradesh, Madhya Pradesh, Uttarakhand and Delhi & NCR.
What are the major benefits for organisations/individuals adopting your solutions?
EduAce Services is north-central India’s leading educational co-scholastic learning company, working with schools and students on their co-scholastic learning needs.
We have created various strategic IP products, which are aimed at the vast schooling community complimented by its fast growing reach to various Indian states, pan-India.
Please share the vision of your company for next two years.
Currently, we are working very closely with around 1500 schools. Our target is to reach around 3000 schools by 2017 end.
What methods you are using to increase the visibility of your organisation?
Among other branding activities, we focus more on word of mouth publicity and social media branding. In addition, we have tied up with various industry bodies, educators’ forums, CSR activities etc, which take us to a different platform.
How your services are different from your competitors?
One of our flagship brand – School Quiz League, is India’s first General Knowledge based programme for Class VI to Class XII students, which is in itself a unique programme. There are various other services and products which keep us stand ahead of our competitors.
Which are the major stakeholders and sectors you are focusing on?
Our main focus is on the schooling community and the major stakeholders are the schools and their owners, principals, teachers and students.
What are the various initiatives taken by your organisation to emerge as a market leader?
In December 2014, the Grand Finale of our IP brand (Quiz Show) School Quiz League – Pratibha Ki Khoj, India’s first general knowledgebased quiz programme, came on NDTV Prime. The programme was hosted by Charu Sharma, the famous Cricket Commentator.
We have come up with the GK book -“Classroom GK”, for Class VI to XII students.