Campify connecting students to their world

Divya Goyal, Co-Founder, Campify

Campify App connects students to their college community. Be it academic information or student clubs, it offers a bouquet of services on a single platform while engaging students socially via Q and A forums and instant messenger, shares Divya Goyal, Co-Founder, Campify, in an interaction with Elets News Network (ENN)

Tell us about your company. What drove you to launch this Startup?
Ans. Tushar Goyal, my co-founder and husband, and I were jointly running NZT Solutions, a mobile app development company. We wanted to shift our operations from services to a product. We reviewed several ideas before finalising Campify.
Campify is a one-stop destination for students connecting them to their college community for information and interaction. The Campify App has everything on a single platform – academic information to student clubs and from job interviews to social activities. It engages students via forums, discussion groups and instant messenger.

In the age of WhatsApp, Twitter and Facebook, how does Campify offer a distinct experience to student fraternity?
We intend facilitating things for professional purpose, others seem primarily aiming social interaction.

They lack key features required for the students and presently the information is spread disproportionately via these media, thus raising many privacy and ethical issues. We don’t wish students miss out important information due to distraction caused by unrelated data.
It’s time to have something better, something easier, something smarter.

How is Beta version launched in 20 premier NITs different from the Alpha version launched in NIT-Kurukshetra on April 16?
In the Alpha version launched at NIT, Kurukshetra, the key features were notice board, academic information, events and campus news. We then received several suggestions and ideas for improvement from students. We brainstormed on these ideas and suggestions for over a month and built several wireframes for a/b testing. In the Beta version, we improved the app look, enhanced UX (User experience) and added some new features like Crowdsourcing, Q & A Forum, Buy & Sell, Instant Messenger and Alumni Connect.

Do you have any plans to take Campify to IITs, IIMs or other prominent universities?
Yes, we are planning to take Campify to IITs, IIMs, and other prominent universities. Our goal is to go live in over 100 colleges by August 2017.

With a huge annual influx of students from smaller cities, who don’t have much technical exposure, what relief Campify can offer to them?
Campify is a very intuitive mobile app.70% students in India use smartphones and these students have some knowledge of technology. Via user onboarding and tutorials, they can easily understand how the app will work. We also have a dedicated customer support team which is available 24 X7 to support them.

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