Sanfort Preschool is all about bridging the learning gap that seems to be ever-widening in the early learning space. How the brand reached to 21 States and to two international locations and has a good alumni base in less than eight years, S K Rathor, Founder and Managing Director of Sanfort group, one of the most successful preschool brands, reveals the success story in conversation with Elets News Network (ENN).
Describe the need that Sanfort fills in communities.
Today’s parents are more concerned than ever about their child’s education. In an increasingly competitive landscape, children need to acquire a multitude of skills to become successful adults; from communication, to coping with stress, to innovation and many others. It is a known fact that the majority of children in India are not ready for school. SANFORT curriculum is designed to bridge the learning gap and prepare children for the life.
What is Sanfort doing to set itself apart from the competition?
Our learning environment takes a 21st century approach and a process-oriented model. No other school has innovative curriculum like we have. We take effective, time-tested elements of traditional learning, and infuse them with cutting-edge technology and resources. We have a unique Smart Learning System with Touch ‘N’ Learn technology. Though our curriculum is based on the UK Concept of preschool education but we have never left our Indian values behind. Everything is designed to be at the teacher’s fingertips; the learning content, student progress, and parent communication are all managed within a mobile application. We are pioneer partner of Trinity College, London for English language development at preschool level.
What is the reason behind tapping the franchise model for expansion and how has franchising helped you to grow your business?
I strongly believe that Franchising is the most powerful recipe for scalability in the entire business world and it is a winning formula for franchisors and the franchisees both. It is a great way to expand our network as we have people to manage our locations, without paying salaries who will work much harder than employees and we can grow the number of locations without tapping much of our own capital because franchisee owns the cost to open and operate the branch.
We have a unique Smart Learning System with Touch ‘N’ Learn technology. Though our curriculum is based on the UK Concept of preschool education but we have never left our Indian values behind.
In a franchise model, a lot depends upon your franchise partner what is your criteria to choose the right franchise partner and how well you bond with them?
In a franchise model success or failure of a brand depends on the success or failure of the franchisees. So, it is very important to choose right partner, we look into their financial status and social reputation. Their educational background and passion towards the education profession is also very important. Once we choose a partner we give them proper training and inputs to run the business and complete hand-holding to make the venture successful.
What message do you want give to a potential franchisee?
We have a brand and strategy that has been proven successful to attract and retain students, as well as excite and engage parents. We have strong branding, strong demographics research, and child-centric curriculum that parents love, which are the key factors, required to establish a successful preschool.
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