JK Lakshmipat University (JKLU), supported by the prestigious J.K. Organization (JKO), has launched a groundbreaking campaign from its campus in Jaipur as part of an inventive move to address the alarming dropout rates of female students in India. The #MentorinHerDreams and #BringHerBackToSchool campaigns aim to inspire females to pursue higher education at JKLU by strengthening their fortitude and willpower.
Drawing from UNICEF’s alarming statistics that show a sharp decline in girl student enrollment from 96% at the class 8 level to a mere 50% at classes 11 and 12, the campaign sheds light on the grim reality of higher education in India. This dropout phenomenon cuts short the dreams of countless girls aspiring to be professionals in various fields, thus significantly hampering their potential to contribute to society.
JKLU’s campaign, scheduled to run from March 8th to 31st, 2024, combines compelling storytelling, mentorship, and financial support to craft a more equitable educational landscape. A standout feature of the campaign is the provision of an additional 15% scholarship for women candidates applying to any JKLU academic program during this period, supplementing existing scholarship schemes to alleviate financial burdens.
Dr. Dheeraj Sanghi, Vice Chancellor of JK Lakshmipat University, emphasised the campaign’s core philosophy: “Educating and empowering our daughters is not just a moral imperative, but an investment in our nation’s future prosperity.” He elaborated on the university’s commitment to ensuring that every girl in India has access to the opportunities necessary for personal and professional growth.
The #MentorinHerDreams and #BringHerBackToSchool campaign is set to feature a series of impactful stories on JKLU’s social media platforms, highlighting the trials and triumphs of young women in their educational journeys. Furthermore, the campaign will offer insights from women academicians on the root causes of the dropout crisis, aiming to rekindle the educational aspirations of girl students nationwide.
Through its engaging and heartfelt narrative, delivered via short videos, social media posts, and thought-provoking articles, JKLU’s campaign aims to ignite conversations and drive real change, encouraging a shift towards a more inclusive and supportive educational environment for girls in India.
