MICA Ahmedabad has partnered with Digii to launch an initiative that celebrates stories of digital change in higher education. The two institutions recently signed a Memorandum of Understanding (MoU) at the MICA campus, formalising their collaboration to design, document, and share impactful narratives of digital transformation across academia.
The collaboration will operate under the project titled ‘SATHI’ (Stories Advancing Technology & Higher-ed Institutions). The initiative is aimed at researching and curating real-life case studies of technology adoption in education, demonstrating how institutions can embrace digital solutions as powerful enablers of growth, innovation, and learning experiences.
Jaya Deshmukh, Director & CEO of MICA, emphasized the importance of this collaboration, saying, “Our partnership with Digii highlights MICA’s commitment to showcasing voices of transformation in education and amplifying the role of technology in shaping the future of learning. This initiative reinforces MICA’s legacy in communication and storytelling.”
The storytelling and creative strategy will be spearheaded by Prof. Ruchi Tewari, Associate Dean, Marketing, Communication and Public Affairs at MICA, along with her team, ensuring a fusion of academic expertise and creative execution.
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Hemant Sahal, Founder & CEO of Digii, added, “SATHI is built on the belief that stories have the power to connect, inspire trust, and build stronger bridges between technology providers and higher education institutions. Together with MICA, we aim to drive meaningful innovation across the ecosystem.”
This collaboration is expected to create a new benchmark for how storytelling can be leveraged as a powerful medium to inspire digital innovation, foster partnerships, and encourage the widespread adoption of technology in education.
