India is now the fourth-largest market globally for Canva, and the company is aggressively targeting it to become its number one market, said Chandrika Deb, Country Manager of Canva India.
With over 2.8 billion designs created globally and around 2.5 million new designs generated daily in India alone, Canva is leveraging India’s young, digital-first population and rising creator base to drive its next phase of growth.
Deb highlighted that India’s mobile-first ecosystem and strong uptake of AI-based features, such as ‘Magic Write’, ‘Translate’ and ‘Magic Design’, are helping deepen engagement among creators, educators, small businesses and everyday consumers.
The company has been taking a localised approach: launching hyper-local content for Indian festivals, weddings and cultural occasions; building strategic partnerships with government, small businesses and educational institutions; and enrolling 500+ Indian creators into its content-library development.
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One key partnership is with NCERT to roll out a teacher-certification programme aimed at integrating design thinking into classrooms.
India’s AI market, growing at a CAGR of 25-35% and projected to reach US$17 billion by 2027, presents fertile ground for platforms like Canva to expand their footprint.
As Canva sets its sights on India becoming its top market, it is also investing heavily in user growth, product localisation and partner ecosystems, betting that strong momentum from creators, students and SMEs will translate into long-term dominance.
